Top Ten Recession Busting Marketing Tips
These Top Ten Recession Busting Marketing Tips have proved very popular with clients so I’m sharing them with you as I know they are a valued resource. If you are in any business you will find them imperative for promoting your business and gaining more sales. 1.Cross-Promote: Link with a complimentary company and cross-promote each … Continue reading
Professional Tips for Mistake-Free Surveys
How do you REALLY know what is of value and importance to your target market? Asking them directly may not be enough because too many businesses fail to ask the right questions. Researching your marketplace is not a new concept but the Customer Value Survey is. Many businesses, particularly small businesses, may not have the … Continue reading
Getting Out of The Black Hole
Getting Out of the Black Hole© For many business owners, late November to early February is a black hole of sales inactivity. Pre-Christmas celebrations and office parties are in full swing so many decision-makers don’t want to be thinking about buying products and services. So, what do you do? Join the fun or think strategically … Continue reading
Planning For The Unspeakable
Situations happen every day. It’s only a crisis if it happens to you, right? As business people, we spend an agonising amount of time ensuring our businesses are on track, picking up new business, adding value to current clients and outsmarting our competitors. But do we plan for the unspeakable? Invariably not enough. In an … Continue reading
Effectively Handling the Follow-Up
You take the time to attend a networking event, meet people you can do business with, exchange business cards…and then what? You follow-up, right? You make a call, send them something, or both. If you don’t connect or don’t do business right away, what do you do? It’s pretty simple. But many people in business … Continue reading
Is This a Regular Part of Your Marketing?
Like most things in marketing, there is no one-size-fits all solution or magic wand answer. You can develop great marketing messages (created from thorough research) and powerful marketing materials. But what is of prime importance in your marketing arsenal is…..‘The Follow-Up’. Some marketers will tell you that perfecting marketing messages is a myth – I … Continue reading
Insurance Won’t Save Your Business Reputation!
Insurance Won’t Save Your Business Reputation : How Vulnerable Are You Really? Situations happen every day. It’s only a crisis if it happens to you, right? As business people, we spend an inordinate amount of time ensuring our businesses are on track, picking up new business, adding value to current clients and outsmarting our competitors. … Continue reading
Don’t Make This Rookie Marketing Mistake #1
A friend of mine is an avid golfer. He plays twice a month, on weekends, with a group of 25 – 30 people and they regularly play different courses across the State. One weekend, they decided to go to a Hotel and Spa resort about two hours from their City because it had been getting … Continue reading
An Insanely Clever Way to Easily Promote Your Small Business
For an insanely clever way to easily promote your business on-line, check this out. I created it today using iMovie and stock shots. You can create your own with different templates and images you shoot yourself. It’s insanely easy. Then just post on Vimeo, Facebook, YouTube, your blog, website, WHATEVER! Have fun. Let me know … Continue reading
Secrets of the Inverted Pyramid – Media Releases that Get Noticed
What is a media release? Sometimes called a ‘press release’, I prefer ‘media release’ as the media sector is much broader than simply print or ‘press’ media; and journalists seem to like it. A media release is one of the most inexpensive ways you can announce your own news. It’s a story written by you … Continue reading
Ten Truths About Being a Media Resource
If you have never actively been involved with the media, then there will be myths and truths that could confuse you; and do damage to the image and reputation of you and your business. Truth No. 1: There is no secret relationship between the media and public relations agents. You can be your own media … Continue reading
Beware the Exploding Cafe
Crisis Communication – Case Study – *This is a true case study and all details are correct, except the names have been changed to protect the identities. Klaus* crept silently along the trash containers that bordered the back car park of his city café. It was dark and Klaus was careful not to knock over … Continue reading
Creating Your Own Simple Advertisement to go Viral
It’s true! Humour in advertising can be very memorable. But any advertising must also be relevant to the product or service and compelling enough for people to contact you. So when you are thinking about the creatives to promote your business, know what your audience wants to hear from you. That may take some research … Continue reading
Yes, You Can Be a Movie Director
I started my career as a film editor and film director – film, not video – and it’s one of the most satisfyingly creative pursuits, as far as I am concerned. That and writing. And I am writing two screenplays too. So my two favourite creative outlets work very well together. In 2013, I went … Continue reading
Your 24/7 Sales Executive
Imagine having a sales executive who works 24/7, who never has the weekend off, works in every time zone simultaneously, never asks for a pay rise or a share of the profits, never complains, and who increases your sales and market share. Wouldn’t that be a dream come true? Well, it can be. Have you … Continue reading
Insanely Clever Marketing 