Is My Content Strategy Working? Know Your Metrics
Content Strategy: If you have a small to medium sized business, then you should have some form of content marketing. It’s no longer a fun novelty, your content strategy is a crucial building block in creating long lasting and meaningful relationships with your existing customers. A functional content strategy will ensure customers remain loyal to … Continue reading
5 Tips For Keeping Your Website Fresh
Thousands of people create a new website every day. That’s a lot of websites that could potentially be competing with yours. So you need to be keeping your website fresh. Fresh content is buzzing around the internet every second of the day and without making an effort to keep up, your website will end … Continue reading
Best Ideas For Refreshing Your Digital Marketing
Modern digital marketing has been one of the best things to happen to the international business arena in years. It’s made professional branding standards so much more accessible and levelled the playing field between fledgling start-ups and their larger competitors. However, there’s also one major downside to digital marketing: it never sits still! With … Continue reading
You Can’t Argue With These Successful Online Marketing Techniques
Online marketing techniques can be a super effective way to get the results you really want to see in your business. There are so many different methods out there, but you can’t argue with the following: Vlogging Video blogging hasn’t been around as long as other online marketing techniques, but it’s certainly one of … Continue reading
Essential Elements To Modern Real Estate Marketing
These days, modern real estate marketing means operating in real time; generating, developing and then managing leads as fast as they’re interacting with your company. When you’re in real estate, you need to be leveraging all the tech you have at your disposal to keep on top of the many changes constantly taking place in … Continue reading
Get Your Website Ready for Heavy Traffic
Is there such a thing as your online marketing campaign working too well? That’s probably a difficult concept to swallow for many, especially those who simply aren’t getting enough traffic on their website! But the fact is that it is possible for things on the online marketing side of things to go a little too … Continue reading
Old Dogs Won’t Learn New Tricks, But Your Marketing Team Sure Can
The business world is insanely competitive these days, so you’ll need some new tricks marketing in your arsenal. No matter what industry you’re working in, you’re going to be facing pressure to stay ahead of the game and keep your position in the lead. That’s easier said than done, particularly when you’re focusing on old … Continue reading
Do You Need Content Marketing?
What is this thing called Content Marketing? Before I answer, please consider these questions – Do you have a website simply to maintain an on-line presence? Is your website only used as an on-line brochure or shop front? Is it a place where your products and services are displayed? If so, then you still … Continue reading
A Simple ‘Thank You’ Will Be Appreciated
Let this be a lesson in public relations. A simple ‘Thank You’ will be appreciated. Many of you will know that I write for Reed Gift Fairs, Australia’s premier exhibition for gifts and homewares with four massive trades shows annually. Their blogs and magazines are seen by tens of thousands of people so I am … Continue reading
Content Marketing – Do You Need It?
As a small business, can you create powerful content marketing to raise the on-line profile and following of your brand? FACT* Over 50% of consumers are swayed to purchase products and services from companies that publish relevant digital content FACT* Over 65% of consumers use the content they find on websites and social media to … Continue reading
Insanely Clever Marketing 