How To Stop Reputation Issues Damaging Your Business
Do you have reputation issues? On our little section of the web, we love exploring new ideas to make sure your business is seen and noticed on the market. From offline tricks to online solutions, we have the answer to your marketing problems. Yet, you should realise that making your business a success is as … Continue reading
Inspiration for Following Your Passion
Even the most ardent self-motivator needs inspiration from other successful people. This article from Creative 100 is a quick read of 20 stars and influencers who radiate creativity and get everyone excited. From Queen Bey and John Cena, it’s an eclectic mix of people, and you may not have heard of some of them. They … Continue reading
Australian Entrepreneurs in NYC
Australian Entrepreneurs want to share their honest stories with YOU – the tough times, the times they almost gave up, and why persevering just might help you WIN. If you are in business, then you’ll know how tough it is to start something from SCRATCH – completely from scratch. No path, no map, no clients, … Continue reading
A Simple ‘Thank You’ Will Be Appreciated
Let this be a lesson in public relations. A simple ‘Thank You’ will be appreciated. Many of you will know that I write for Reed Gift Fairs, Australia’s premier exhibition for gifts and homewares with four massive trades shows annually. Their blogs and magazines are seen by tens of thousands of people so I am … Continue reading
What NOT to do when business is tough
Do you know what NOT to do when business is tough? Being in business is both liberating AND challenging especially when cash-flow, and customers, ebb and flow. It’s like standing on the beach seeing the waves come towards you and thinking you’re going to get to drenched. And then the tide goes out and you … Continue reading
Story Ideas to Gain Media Interest
You’ll find different articles on Insanely Clever Marketing showing you how to work effectively with the media. This article on story ideas to gain media interest works with the other articles including Being a Media Resource and Writing a Media Release. Think about these story ideas to gain media interest and how they apply to … Continue reading
Simple Ways To Segment Your Market : Part Two
In Part One of simple ways to segment your market, I outlined the first five steps. Here are the remaining three steps to help you maximise your marketing dollar and reach the exact audience you seek. Bite Six: Why Would They Choose You? Formulate the FEATURES and BENEFITS that will attract your audience. Here are … Continue reading
Simple Ways to Segment Your Market : Part One
Do you know how to eat an elephant? One bite at a time. Which means you need simple ways to segment your market. The biggest marketing mistake small business owners can make is trying to cover too much ground at once. Business owners may say ”Oh, I can sell to anyone” and that may be … Continue reading
Public Relations in the Marketing Mix
Many people think of public relations as only being media relations – relationships with the media. However, you must have public relations in the marketing mix. Public relations is about the relationship your business has with your ‘publics’. That includes staff, customers, suppliers, contractors, government departments… in fact, anyone who interacts with your business. You … Continue reading
Is This an Ugly Marketing Tactic?
When you are looking for marketing on a shoestring, it doesn’t mean cutting corners or being ‘cheap’. It means being clever, insanely clever. So, in seeking to be clever can you also use an ugly marketing tactic? I think you can, and here’s why. Imagine you own a menswear store. You might be positioned … Continue reading
A Warning on Blogging
Have keyboard, will blog. The rise and rise of bloggers has been swift and powerful. Keyboard warriors, citizen journalism, mummy bloggers; it seems everyone with an opinion and a laptop can get on-line. And they do. Some bloggers are entirely independent who create content only for their own purposes. However, many bloggers now see their … Continue reading
Crisis Communication : Would You Bet On An Orange Or A Salami?
Crisis Communication – Case Study – *This is a true case study and all details are correct, except the names have been changed to protect the identities. Would you Bet on an Orange or Salami? Frank* grew up on an apple and orange orchard in the Riverland where his parents owned a small fruit juice … Continue reading
Planning For The Unspeakable
Situations happen every day. It’s only a crisis if it happens to you, right? As business people, we spend an agonising amount of time ensuring our businesses are on track, picking up new business, adding value to current clients and outsmarting our competitors. But do we plan for the unspeakable? Invariably not enough. In an … Continue reading
Insurance Won’t Save Your Business Reputation!
Insurance Won’t Save Your Business Reputation : How Vulnerable Are You Really? Situations happen every day. It’s only a crisis if it happens to you, right? As business people, we spend an inordinate amount of time ensuring our businesses are on track, picking up new business, adding value to current clients and outsmarting our competitors. … Continue reading
Don’t Make This Rookie Marketing Mistake #1
A friend of mine is an avid golfer. He plays twice a month, on weekends, with a group of 25 – 30 people and they regularly play different courses across the State. One weekend, they decided to go to a Hotel and Spa resort about two hours from their City because it had been getting … Continue reading
Ten Truths About Being a Media Resource
If you have never actively been involved with the media, then there will be myths and truths that could confuse you; and do damage to the image and reputation of you and your business. Truth No. 1: There is no secret relationship between the media and public relations agents. You can be your own media … Continue reading
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