Posted by Penelope Herbert on October 17, 2017 · Leave a Comment
Business boredom will kill your venture long before you lose customers. So how do you get out of the boredom bog? The excitement of starting a business is enough to keep you going in the beginning. It’s tough, but there’s a lot to do, and you’re determined to make it a success. But there can … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with boredom, Brand Personality, clever business advice, communications, creating new business, customers, easy business ideas, employees, employer, IT, latest technology, micromanaging, protecting your business, small business, technology, Working ON your business
Posted by Penelope Herbert on October 5, 2017 · Leave a Comment
Employee care can be one of the biggest issues employers face when it comes to productivity, loyalty, and company ambassadorship. How many times have you worked at a company that has no demonstrative employee care? Whether it’s due to neglect or because they force you to work too much overtime, it’s incredibly difficult to cope … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with brand ambassadors, Brand Personality, Branding, employees, empowering staff, feedback, health, money, motivation, office design, paying staff, rewards, staff, staff management, staff relations, workplace culture
How many times have you wanted to complete a report only to be inundated with phone calls, knocks on the door to your office and random, seemingly insignificant emails? There comes a time when meeting the deadline to the project you are working on takes priority over the photocopier jamming for the seventeenth time. The … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Branding, business model, creating more sales, creating new business, efficiency, employees, latest technology, outsourcing, processes, templates, time management
If you sell one or more physical products as part of your business, you might have been advised to outsource your production, so that you can save money and maximise your profits, but is it really a good idea to do so? It’s fair to say that there are many advantages and disadvantages to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with budget, competitors, creating more sales, distribution, employees, manufacturing, outsourcing, production, quality, sales, sales pipeline, savings, skill set, skills, strategic marketing, suppliers, trust
When you’ve started a new business and things are going well, it’s tempting to start trying to expand as soon as possible. But is this always sensible? There are so many businesses out there that have failed because they’ve tried to run before they can walk. If you don’t have the customer base to facilitate … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with business growth, communicating with customers, Customer Service, customers, digital marketing, Direct Marketing, employees, keywords, Marketing, marketing communications, online, Research, sales, SEO, small business, small business sales, social media
Having a winning business is the end game when you own your own company. And if you are an employee, then don’t you also want to work for a company that’s on the winning side? There are countless articles out there about why an online presence is important for your winning business. The chances are, … Continue reading →
Filed under Advertising + Promotional · Tagged with apps, being found on the internet, competition, competitors, customer satisfaction, Customer Service, digital marketing, Direct Marketing, easy business ideas, employees, internet, internet marketing, marketing communications, news, online, protecting your business, sales, selling online, SEO, Shoestring Marketing, small business, small business promotional ideas, Working ON your business
The modern customer base never sits still. Marketing conventions are constantly changing, and the businesses that gain a real advantage are often the ones that aren’t afraid to try new ideas. In this kind of environment, it can be very hard to get your marketing team running as efficiently as possible, and churning out … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with communications, digital marketing, employees, empowering staff, goals, internal communications, Planning, productivity, reviews, social media, staff, staff relations, teamwork, time management
Trust is one of your most valuable commodities as a business. If your customers, clients and even your employees trust you, then they will stick with you, and you will have a successful business as a result. Of course, building trust in your company is not always as easy as it sounds. Trust is a … Continue reading →
Filed under Public Relations · Tagged with Advertising, Brand Personality, clever business advice, customer satisfaction, Customer Service, customers, digital marketing, employees, insanely clever marketing, Marketing, marketing communications, protecting your business, public relations, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
As a business owner, at some point in time, you will need to have a serious think about marketing. And even if you have a few smart ideas knocking around your brain, the reality is that your efforts are far more likely to be successful using experienced and savvy marketers. The big question is, given … Continue reading →
If you manage a business, you’re probably aware that achieving success doesn’t come easy. If you get it right, you can make a lot of money in business, but there are many pitfalls out there. If you’re keen to avoid common management mistakes, here’s what not to do when you’re at the top of … Continue reading →
Business costs are the one constant when you run a business. So, if one thing is true about the world of business, it is that – for the most part – it revolves around money. Why do people get involved in business if not to make cash? No-one is looking for a quick cash … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Business, costs, cutting costs, employees, expenses, finances, money, protecting your business, small business, small business sales, suppliers, Working ON your business
Posted by Penelope Herbert on March 25, 2017 · 1 Comment
Satisfied staff is what many businesses rely upon to get work DONE! Employees give a company the power to accomplish much more than it would with just you by yourself. But, employees will cost top dollar. And, it will take some work to make sure that you get the right ones. Once you’ve gone … Continue reading →
Filed under Public Relations · Tagged with Business, clever business advice, communications, employees, empowering staff, health and safety, insuance, paying staff, protecting your business, public relations, small business, staff management, staff relations, Working ON your business
Posted by Penelope Herbert on March 23, 2017 · Leave a Comment
Do you want a business workplace that wins you sales? Maybe you don’t realize that your workplace is one of the most vital assets at your disposal… if you use it right. More than giving people a place to work, it can create a more engaged, motivated, and happier team which is good for … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with brand ambassadors, Brand Personality, Branding, creating more sales, Customer Service, customers, employees, empowering staff, office design, office space, sales, sales pipeline, small business sales, software, workplace culture
Posted by Penelope Herbert on March 23, 2017 · 1 Comment
In business, there is most certainly not one overarching and all-encompassing way of doing things and there is no room for a ‘one size fits all’ approach at any point. Business owners must always be open to the fact that each task they and their business undertake is going to differ from the last … Continue reading →
Filed under Shoestring Marketing · Tagged with Advertising, being found on the internet, Brand Personality, Business, clever business advice, communicating with clients, communications, creating more sales, creating new business, CRM, cross promotion, Customer Service, customers, digital marketing, Direct Marketing, employees, Marketing, marketing communications, SEO, social media management, socila media, strategic marketing
Posted by Penelope Herbert on March 21, 2017 · Leave a Comment
A crowded office is never a good sign. Be it a cluttered office with a lot of junk on the floor or an office with more members of staff than there are computers, it reduces the efficiency of your business and creates many potential bottlenecks. As such, trying to run a business in a … Continue reading →
Posted by Penelope Herbert on March 15, 2017 · Leave a Comment
Have you ever thought about how to make your staff laugh? Or at least happy. The hardest part of being an employer is juggling the mammoth task of keeping your business operational whilst also ensuring the cogs that keep the system running (the people you employ) are running happily themselves. Unfortunately, you don’t rely … Continue reading →
Filed under Public Relations · Tagged with Brand Personality, clever business advice, communications, creating more sales, customer satisfaction, easy business ideas, employees, happiness, human resource, laughter, office decor ideas, office design, perks, protecting your business, recession busting tips, sales, small business, small business promotional ideas, Working ON your business
Posted by Penelope Herbert on March 14, 2017 · Leave a Comment
People are the greatest resource a business has at its disposal. They are why it’s productive or unproductive. They’re pioneers, advisors, and strategists if you give them the opportunity. They can also be a huge part of the business’s brand. Whether you want them to be or not. So, make sure they’re doing the brand … Continue reading →
Posted by Penelope Herbert on February 10, 2017 · Leave a Comment
Create The Best Business Image Not Through Customers, But Through Employees The relationship between a business and their customers is perhaps the most obvious way to direct the best business image. But it’s not the only way. One of the best ways to show your business image is by caring more about the people in … Continue reading →
Filed under Public Relations · Tagged with brand ambassadors, Brand Personality, Branding, clever business advice, creating new business, customer satisfaction, customers, easy business ideas, employees, professional image, profits, referral marketing, Working ON your business