Marketing Your Business By Promoting It’s Unique Features
Marketing your business is never easy yet it’s something that every business owner has to do. If your business has a few unique features that other businesses don’t have, you should promote them. They can be used to market your business better and reach new customers. So, what are the best features to focus on … Continue reading
If Your Online Marketing Sucks, What Can You Do About It?
How healthy is your online marketing? When you’re trying to sell something, you need to promote it to the masses. These days, most people opt for online marketing. After all; it’s straightforward and cost-effective to even micro-entrepreneurs. The trouble is, some online marketing strategies just suck. Many of us spend a lot of money on … Continue reading
What Will You Lose?
#What will you lose? Customers would rather NOT LOSE something than gain something. Instead of saying “This software will save you $50 per day in overtime costs” its more effective to say “You are losing $13,000 per year in reduced production” It’s called Selling the Consequences. What will you lose if you don’t provide this … Continue reading
What NOT to do when business is tough
Do you know what NOT to do when business is tough? Being in business is both liberating AND challenging especially when cash-flow, and customers, ebb and flow. It’s like standing on the beach seeing the waves come towards you and thinking you’re going to get to drenched. And then the tide goes out and you … Continue reading
Public Relations in the Marketing Mix
Many people think of public relations as only being media relations – relationships with the media. However, you must have public relations in the marketing mix. Public relations is about the relationship your business has with your ‘publics’. That includes staff, customers, suppliers, contractors, government departments… in fact, anyone who interacts with your business. You … Continue reading
Business Cross-Promotion Ideas
As business owners it can seem like we are rowing the boat ourselves, and everyone else is on the shore enjoying a picnic lunch… with great Adelaide Hills wines. Sigh. Rather than seeing other companies as competition, working together can produce some excellent business cross-promotion ideas. In the quick tip on adding value, and the … Continue reading
Ideas for Adding Value Not Giving Discounts
It’s a strange phenomena that people seem to value a small gift over a discount. It’s true. If you offer customers a 10% discount they will, of course, take it. But they don’t really value it. And that 10% discount hits YOUR pocket and profitability considerably harder than theirs. So you might need some ideas … Continue reading
How To Add Value, Not Give Discounts
It is too easy for a small business owner to give a discount in order to win over a customer. But discounts hit YOU harder in terms of your profitability than adding an extra service or providing a small ‘gift’ will to keep the relationship sweet. Practice how to add value to a client instead … Continue reading
Mini Checklist for Writing A Media Release
Journalists are always looking for great stories; not your advertising masquerading as a great media story, tho. Journalists receive hundreds of story ideas, e-mails and approaches every week, so how can you stand out? I suggest you read a couple of my other Insanely Clever Marketing articles on Secrets of the Inverted Pyramid and the … Continue reading
Hitting Your Customers Hot Button
Everyone has a hot button that induces them to make a purchasing decision, so are you hitting your customers hot button? People buy products and services for a variety of reasons including; Prestige and ego Wanting to have the best Improving their education For the good of the family To make life easier To fulfil … Continue reading
Five Easy Steps to A Profitable Direct Marketing Campaign
A direct marketing campaign allows you want to reach out and touch your target audience in a personal way; not mass marketing such as through a radio or television commercial. Direct marketing is extremely cost-effective when done correctly with five easy steps. Examples of direct marketing include; personal letters or e-mails personalized e-news brochures sent … Continue reading
You’ll Waste Money on Advertising Unless You Read This First!
I recently saw an advertisement for a new marketing resource being trialed in Britain. The headline provocatively shouted ‘BIG BRAND ADVERTISING ON A SMALL BUSINESS BUDGET’ – good headline, bound to get a lot of attention. It certainly got my attention. Upon reading further, part of the text said this; “Advertising, whilst necessary for any … Continue reading
Six Simple Ways to Make Marketing Work For You
When you are busy working IN your business it seems you never have time to work ON your business. This is so true of many business owners, particularly those who operate a small business. However, you CAN work ON your business and add six simple ways to make marketing work for you at the same … Continue reading
Want A More Profitable 2016? Here Are Five Simple Steps.
Most people start a business because they are good at something. And they want to make more money for themselves, not their employer. However, working for yourself is very different when you have to work IN and ON your own business. Perhaps you have a business plan. Is it in the bottom of the drawer … Continue reading
Marketing on a Shoestring Budget
Marketing on a Shoestring Budget© Lets face it, most small business owners would rather spend less on marketing than more, So if you are marketing on a shoestring budget or are looking for ways to do more with less outlay, then these ideas are for you. 1. Keep the Customer Satisfied Testimonials are the strongest … Continue reading
Three Top Ways to Persuade A Potential Customer
How do you persuade someone to buy or use your product or service? Different people are persuaded by different actions and motivations. Some are persuaded by logic, others by observation, others by evidence. Here you’ll find the top three ways to persuade a potential customer that you can tailor to suit your personality and selling … Continue reading
Top Ten Recession Busting Marketing Tips
These Top Ten Recession Busting Marketing Tips have proved very popular with clients so I’m sharing them with you as I know they are a valued resource. If you are in any business you will find them imperative for promoting your business and gaining more sales. 1.Cross-Promote: Link with a complimentary company and cross-promote each … Continue reading
Getting Out of The Black Hole
Getting Out of the Black Hole© For many business owners, late November to early February is a black hole of sales inactivity. Pre-Christmas celebrations and office parties are in full swing so many decision-makers don’t want to be thinking about buying products and services. So, what do you do? Join the fun or think strategically … Continue reading
Don’t Make This Rookie Marketing Mistake #1
A friend of mine is an avid golfer. He plays twice a month, on weekends, with a group of 25 – 30 people and they regularly play different courses across the State. One weekend, they decided to go to a Hotel and Spa resort about two hours from their City because it had been getting … Continue reading
Insanely Clever Marketing 