So, you’ve started your own business and chances are that you’re considering setting up online. This isn’t surprising. Almost every business nowadays has some sort of online setup. It makes sense. More and more people are spending increasing amounts of time surfing the web, so it’s a great place for you to make a profit … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, CSS, graphic design, internet, internet marketing, Marketing, marketing communications, online, online promotions, public relations, selling online, SEO, small business, small business promotional ideas, social media, strategic marketing, viral advertising, viral marketing, web design, web hosting, website, website content, Working ON your business
The future of your company hinges on the steps you take to protect it today. Sure, growing the business is important. But it’s just as important to make sure that it’s fully protected before you fall into a trap that becomes very costly. Below, you will find out about some of the most important questions … Continue reading →
Filed under Film Making + Videos, Strategic Planning + Brand Management · Tagged with data, finances, financials, indemnity, insurance, legal services, protecting your business, public relations, recession busting tips, security, small business, storage, Working ON your business
You’ve heard the expression “the customer is always right.” And while some might quibble with whether that statement is always true, it’s been a companion of those of us in marketing for a long time. The bottom line is that you should give people products that they want, not what you think they need. … Continue reading →
Filed under Public Relations · Tagged with Brand Personality, clever business advice, communicating with clients, communications, creating more sales, creating new business, customer satisfaction, customers, event management, events, marketing communications, public relations, public speaking, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, Working ON your business
Having a winning business is the end game when you own your own company. And if you are an employee, then don’t you also want to work for a company that’s on the winning side? There are countless articles out there about why an online presence is important for your winning business. The chances are, … Continue reading →
Filed under Advertising + Promotional · Tagged with apps, being found on the internet, competition, competitors, customer satisfaction, Customer Service, digital marketing, Direct Marketing, easy business ideas, employees, internet, internet marketing, marketing communications, news, online, protecting your business, sales, selling online, SEO, Shoestring Marketing, small business, small business promotional ideas, Working ON your business
Posted by Penelope Herbert on June 30, 2017 · 1 Comment
Dreams do come true in business. The concept of viral marketing is a highly effective one if a somewhat complex one to utilize. Before we go any further, let’s define exactly what viral marketing is and how it can benefit business to ensure your dreams do come true. Viral marketing is the rapid sharing of … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communications, creating new business, guerilla marketing, marketing communications, public relations, recession busting tips, sales, SEO, small business, small business promotional ideas, social media, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Communication barriers are one of the biggest issues facing companies today. There are many common issues that pop up no matter how small or large a business is, and they always lead to one problem: a lack of communication. For instance, perhaps a piece of software you created received a lot of hate due to … Continue reading →
Filed under Communications · Tagged with Brand Personality, communicating with clients, communications, community, creating more sales, Customer Service, customers, empowering staff, events, marketing communications, online, online promotions, protecting your business, public relations, social media, staff, staff management, staff relations, strategic marketing, viral marketing, website content, Working ON your business
Welcome to the world of the web where customers expect the best and Google is determined to give them nothing less. What does that mean for you as a business owner? Essentially, if your company site isn’t top notch, then you are going to struggle to get the interest from customers and clients. First, you … Continue reading →
Filed under Communications · Tagged with being found on the internet, Brand Personality, clever business advice, communicating with clients, customer satisfaction, customers, digital marketing, internet marketing, Marketing, marketing communications, protecting your business, public relations, sales, security, SEO, small business, small business promotional ideas, social media, viral marketing, website content, Wordpress, Working ON your business
Is your business website boring? How would you know? You’re a clued up business owner. You know the internet and a vibrant online presence is vital when it comes to running a modern business. So you’ve done it: a check in the box, you’ve got the social media accounts and – of course – you’ve … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, Brand Personality, communicating with clients, creating more sales, creating new business, customer satisfaction, Customer Service, customers, digital marketing, internet, marketing communications, protecting your business, recession busting tips, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, viral marketing, website content, Working ON your business
Trust is one of your most valuable commodities as a business. If your customers, clients and even your employees trust you, then they will stick with you, and you will have a successful business as a result. Of course, building trust in your company is not always as easy as it sounds. Trust is a … Continue reading →
Filed under Public Relations · Tagged with Advertising, Brand Personality, clever business advice, customer satisfaction, Customer Service, customers, digital marketing, employees, insanely clever marketing, Marketing, marketing communications, protecting your business, public relations, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
Business costs are the one constant when you run a business. So, if one thing is true about the world of business, it is that – for the most part – it revolves around money. Why do people get involved in business if not to make cash? No-one is looking for a quick cash … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Business, costs, cutting costs, employees, expenses, finances, money, protecting your business, small business, small business sales, suppliers, Working ON your business
Posted by Penelope Herbert on May 10, 2017 · 1 Comment
Perhaps your business achieved success in the past but it’s started to falter recently. As the market continuously changes, companies come and go within each industry on a never-ending basis. That’s the way business works. However, it doesn’t have to be the way your business works. The reason that the majority of companies fail to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, being found on the internet, Brand Personality, Branding, Business, clever business advice, customer satisfaction, customers, insanely clever marketing, internet marketing, Marketing, marketing communications, online promotions, protecting your business, public relations, recession busting tips, SEO, Shoestring Marketing, small business, small business promotional ideas, social media, strategic marketing, viral marketing, Working ON your business
Posted by Penelope Herbert on March 25, 2017 · Leave a Comment
Do you feel that your business has, of late, got itself stuck in a rut? Or do you simply feel that your business is ready to take the next step in its existence? Then you need to be brave enough to take it to the next level. This may mean doing things you’ve never … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, business growth, creating more sales, creating new business, internet marketing, Marketing, online promotions, protecting your business, recession busting tips, sales, search engine, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, viral advertising, website content, Working ON your business
Posted by Penelope Herbert on March 25, 2017 · 1 Comment
Satisfied staff is what many businesses rely upon to get work DONE! Employees give a company the power to accomplish much more than it would with just you by yourself. But, employees will cost top dollar. And, it will take some work to make sure that you get the right ones. Once you’ve gone … Continue reading →
Filed under Public Relations · Tagged with Business, clever business advice, communications, employees, empowering staff, health and safety, insuance, paying staff, protecting your business, public relations, small business, staff management, staff relations, Working ON your business
Posted by Penelope Herbert on March 21, 2017 · Leave a Comment
A crowded office is never a good sign. Be it a cluttered office with a lot of junk on the floor or an office with more members of staff than there are computers, it reduces the efficiency of your business and creates many potential bottlenecks. As such, trying to run a business in a … Continue reading →
Posted by Penelope Herbert on March 16, 2017 · Leave a Comment
Do you have an on-line business budget? Monies specifically set aside for your on-line business needs? One of the most attractive reasons to start a business mainly online is because you will always hear of how cost-effective it is. You don’t have to spend on a big, fancy storefront. Sometimes you don’t even need … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Business, clever business advice, Customer Service, customers, digital marketing, financials, hacking, Marketing, online, protecting your business, security, selling online, SEO, small business, web hosting, Working ON your business
Posted by Penelope Herbert on March 15, 2017 · Leave a Comment
Have you ever thought about how to make your staff laugh? Or at least happy. The hardest part of being an employer is juggling the mammoth task of keeping your business operational whilst also ensuring the cogs that keep the system running (the people you employ) are running happily themselves. Unfortunately, you don’t rely … Continue reading →
Filed under Public Relations · Tagged with Brand Personality, clever business advice, communications, creating more sales, customer satisfaction, easy business ideas, employees, happiness, human resource, laughter, office decor ideas, office design, perks, protecting your business, recession busting tips, sales, small business, small business promotional ideas, Working ON your business
Posted by Penelope Herbert on March 7, 2017 · 1 Comment
SEOh my God! SEO can be a troubling area for a small business. You need to make sure that your website is setup to be able to be picked up by as many search engines as possible. But, due to websites taking advantage of SEO in the past; it’s become incredibly complex. Nowadays, you have … Continue reading →
Filed under Communications · Tagged with being found on the internet, clever business advice, customers, easy business ideas, internet marketing, online, online promotions, selling online, SEM, SEO, small business, website content, Working ON your business
Posted by Penelope Herbert on February 10, 2017 · Leave a Comment
Create The Best Business Image Not Through Customers, But Through Employees The relationship between a business and their customers is perhaps the most obvious way to direct the best business image. But it’s not the only way. One of the best ways to show your business image is by caring more about the people in … Continue reading →
Filed under Public Relations · Tagged with brand ambassadors, Brand Personality, Branding, clever business advice, creating new business, customer satisfaction, customers, easy business ideas, employees, professional image, profits, referral marketing, Working ON your business
Posted by Penelope Herbert on February 2, 2017 · Leave a Comment
Making your business relatable is a common conundrum many CEOs face in their professional careers. Unless you are working in a B2B industry, your potential customers and clients are simply going to be average Joe’s, who just want to know if you can get the job done for them. Any fancy business talk, analytical graphs … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Brand Personality, Branding, clever business advice, Customer Service, customers, easy business ideas, people, small business, small business promotional ideas, small business sales, Working ON your business
Posted by Penelope Herbert on December 5, 2016 · 1 Comment
Selling online and running an online retail business shouldn’t be hard. But a combination of a lack of experience and sheer stubbornness can make it that way for the majority of entrepreneurs who start up in e-commerce. The main problem with selling online, as with so many retail businesses, is in managing the products. Often, … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Caroline Stanbury, customers, digital marketing, Direct Marketing, e-commerce, ERP, funding, internet marketing, online, online promotions, online shopping, processes, sales, sales pipeline, Shoestring Marketing, shopping online, small business, small business sales, strategic marketing, systems, viral advertising, website content, women in business, Working ON your business