Posted by Penelope Herbert on November 9, 2016 · Leave a Comment
Every business needs a unique selling point (USP). It’s a key feature of your business that makes you stand out ahead of competitors. It helps you to tailor your efforts to the right people and make more sales. There are numerous ways to develop your unique selling point. You might want to try and be … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with Advertising, being found on the internet, Business, clever business advice, communicating with clients, creating more sales, creating new business, customers, marketing communications, online promotions, sales pipeline, slogan, small business promotional ideas, small business sales, unique selling point, USP
Posted by Penelope Herbert on October 28, 2016 · 1 Comment
So you’ve set up your new business. You’ve had the idea, and you’ve put in the work to make it a reality. First of all: congratulations! Being able to take that first step of conceptual to concrete is difficult and takes no shortage of hard work. But now you’re faced with a new dilemma: how … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communicating with clients, communications, creating more sales, customers, incentives, insanely clever marketing, internet marketing, marketing communications, online, recession busting tips, sales, SEO, Shoestring Marketing, small business, small business sales, social media, strategic marketing, target audience, target marketing, Working ON your business
Posted by Penelope Herbert on October 25, 2016 · 1 Comment
Are you looking for useful ways to increase website sign-ups? Successful websites have a lot of people signing up to their updates and newsletters. These are incredibly useful when it comes to converting users to customers. Here are the ways you can increase website sign-ups today! Don’t rely on pop-ups Many people make the mistake … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, clever business advice, communicating with clients, creating more sales, creating new business, digital marketing, easy business ideas, google, insanely clever marketing, internet marketing, marketing communications, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on October 16, 2016 · Leave a Comment
Wasting money on marketing is one of the biggest challenges facing small businesses. Money wasted on bad marketing campaigns is mostly money down the drain. What’s more, even if you don’t get any tangible return, you can’t get that money back. It almost feels like gambling, but with really really bad odds. So where are … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, budget, Customer Service, digital marketing, Direct Marketing, google, Google adwords, internet marketing, mailing lists, marketing communications, SEO, Shoestring Marketing, target audience
Posted by Penelope Herbert on October 11, 2016 · Leave a Comment
YouTube has well over 1 billion users now, and that number isn’t expected to diminish any time soon! Aside from the massive audience here, YouTube also has thousands more content creators to partner with, making it a holy grail for the modern digital marketer. Although there’s certainly a lot of potential for marketing success here, … Continue reading →
Filed under Film Making + Videos · Tagged with being found on the internet, Brand Personality, Branding, explainer videos, fashion, haul videos, internet marketing, marketing communications, shopping online, unboxing videos, Videos, viral advertising, viral marketing, YouTube
Posted by Penelope Herbert on October 8, 2016 · 1 Comment
We all need to attract new customers and keep sales prospects flowing through the sales pipeline. However, marketing is a complex thing, requiring hours of hard work in analyzing the most intricate details and statistics. There are times when we need instant success, however. We can’t afford to mess around with long-term strategies that might … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Business, clever business advice, communicating with clients, communications, creating more sales, cross promotion, customers, digital marketing, easy business ideas, insanely clever marketing, internet marketing, loyalty, marketing communications, pay per click, PPC, PPC ads, recession busting tips, referral marketing, sales, sales pipeline, small business promotional ideas, small business sales, social media, website content, Working ON your business
Posted by Penelope Herbert on October 6, 2016 · Leave a Comment
Snoop competitors is what you may need to do because the world of SEO and backlinks can be a tricky one to navigate. In fact, there are so many variables to consider that it can sometimes get a little overwhelming. But, as with many tricky things in life, there are short cuts. Probably the best … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on October 4, 2016 · 1 Comment
SEO. Search Engine Optimization. Many marketing professionals have tried to insinuate for years that SEO is going to die. However, we’ve learned by now that SEO is never going away. The only thing that happens to SEO is change. Here’s why SEO is never going away: Giving Value To Customers Over the years SEO has … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on October 1, 2016 · Leave a Comment
Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business. Competition is so extreme online that … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on September 9, 2016 · Leave a Comment
Innovative tech solutions are imperative for your business regardless of whether you work in a building or a room in your home; your office is the central hub of your business. It’s the place where you interact with your co-workers, customers, and suppliers. And it’s also the location where important decisions get made about your … Continue reading →
Filed under Communications · Tagged with being found on the internet, clever business advice, communicating with clients, communications, computers, creating more sales, creating new business, dual band wi-fi, fibre optic, innovation, internet marketing, latest technology, sales, small business
Posted by Penelope Herbert on September 1, 2016 · 1 Comment
Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, affiliate marketing, android, apps, being found on the internet, business cards, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, online, QR code, sales, SEO, SERP rankings, small business, social media, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
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Posted by Penelope Herbert on August 31, 2016 · 2 Comments
How healthy is your online marketing? When you’re trying to sell something, you need to promote it to the masses. These days, most people opt for online marketing. After all; it’s straightforward and cost-effective to even micro-entrepreneurs. The trouble is, some online marketing strategies just suck. Many of us spend a lot of money on … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, blogging, Brand Personality, Business, CandidSky, clever business advice, creating more sales, creating new business, digital marketing, insanely clever marketing, internet marketing, marketing communications, Marketing Planning, online promotions, recession busting tips, ROI, sales, sales pipeline, SEO, small business, start up, strategic marketing, viral marketing, Working ON your business
What is this thing called Content Marketing? Before I answer, please consider these questions – Do you have a website simply to maintain an on-line presence? Is your website only used as an on-line brochure or shop front? Is it a place where your products and services are displayed? If so, then you still … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, content creation, content marketing, creating more sales, google, sales, search engines, SEO, small business promotional ideas, small business sales, viral advertising, viral marketing, website content
Insanely Clever Marketing 