These Innovative Tech Solutions Are An Office ‘Must-Have’
Innovative tech solutions are imperative for your business regardless of whether you work in a building or a room in your home; your office is the central hub of your business. It’s the place where you interact with your co-workers, customers, and suppliers. And it’s also the location where important decisions get made about your … Continue reading
Marketing Your Business By Promoting It’s Unique Features
Marketing your business is never easy yet it’s something that every business owner has to do. If your business has a few unique features that other businesses don’t have, you should promote them. They can be used to market your business better and reach new customers. So, what are the best features to focus on … Continue reading
Top Five Industries for Starting A Small Business
Do you have aspirations of owning a small business, but aren’t sure what kind of company to start? There are many options out there so it’s smart to do some market research before jumping into the deep end. Certain business sectors are particularly suitable for startups. Some require little funding. Some are particularly easy to … Continue reading
Bored of Social Media Marketing? Expand Your Horizons
Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading
How To Stop Reputation Issues Damaging Your Business
Do you have reputation issues? On our little section of the web, we love exploring new ideas to make sure your business is seen and noticed on the market. From offline tricks to online solutions, we have the answer to your marketing problems. Yet, you should realise that making your business a success is as … Continue reading
If Your Online Marketing Sucks, What Can You Do About It?
How healthy is your online marketing? When you’re trying to sell something, you need to promote it to the masses. These days, most people opt for online marketing. After all; it’s straightforward and cost-effective to even micro-entrepreneurs. The trouble is, some online marketing strategies just suck. Many of us spend a lot of money on … Continue reading
Genuine Marketing Methods Guaranteed to Impress Investors
Do you need new marketing methods for a trade show or business exhibition at which you are displaying? Trade shows and exhibitions are wonderful opportunities to present your business to the world. Hopefully, you will be able to catch the interest of investors. These investors have the power to take your company towards exciting new … Continue reading
Does Your Startup Have What It Takes To Be A Good Earner?
I know better than anyone that when you launch a business, you do so with the impression that it will become a success. Of course, you do, it’s only natural to be positive about your new venture – But does your startup have what it takes to be a good earner? If it doesn’t, what … Continue reading
What Is CRM and Why Is It Important For Your Business?
If you’re not so clued-up about what is CRM, you might be wondering what on earth everyone’s going on about. Now is a great time to understand what CRM actually is. If you want to maintain a good relationship with your customers and improve profits, it’s an important consideration. To help you, there are three … Continue reading
Simple Tricks To Boost Your App’s SERP Rankings
Countless brands with mobile apps have benefited massively from having their mobile apps on Google’s organic search results.So how can you boost your apps SERP Rankings? Aside from web pages and social profiles, companies are reaping in floods of new business by having their iPhone and Android apps right up there on SERPs. Having an … Continue reading
Great SEO Check For Website Owners
If you own or manage a website then this quick SEO checklist will help you.
What Will You Lose?
#What will you lose? Customers would rather NOT LOSE something than gain something. Instead of saying “This software will save you $50 per day in overtime costs” its more effective to say “You are losing $13,000 per year in reduced production” It’s called Selling the Consequences. What will you lose if you don’t provide this … Continue reading
A Simple ‘Thank You’ Will Be Appreciated
Let this be a lesson in public relations. A simple ‘Thank You’ will be appreciated. Many of you will know that I write for Reed Gift Fairs, Australia’s premier exhibition for gifts and homewares with four massive trades shows annually. Their blogs and magazines are seen by tens of thousands of people so I am … Continue reading
10 Useful Ways to Describe Your Business
As a journalist and copywriter, I talk with people who often find words challenging. That’s not to say they can’t string a sentence together. No, it means they find it hard to generate written copy to promote their products or services. I’d be happy if business owners just came to me to write their copy … Continue reading
Ideas for Decorating Your Home Office
It’s a great feeling to move from the kitchen table to your own office when you start a business from home. You probably have some ideas for decorating your home office because you’ll likely spend a lot of time there. Most people use a spare bedroom or even well-organized closet space as their first home … Continue reading
Payslips – 10 things that must be included
Originally posted on The savvy bookkeeping blog:
I’ve noticed that whenever someone in a movie is being set up on a blind date, it is always with “such and such from payroll”…which is followed by an eye-roll and much protesting. Are payroll people that bad? We do, after all, process your pays – shouldn’t you…
Weird Tax Return Claims
Have you ever tried to claim something unusual on your tax return only to be stunned that the ATO actually said ‘Yes’? Sex toys, x-box consoles and even breast implants have been some of weird tax return claims approved by the Australian Tax Office (ATO). Whilst savvy taxpayers are learning more about that they can, … Continue reading
What NOT to do when business is tough
Do you know what NOT to do when business is tough? Being in business is both liberating AND challenging especially when cash-flow, and customers, ebb and flow. It’s like standing on the beach seeing the waves come towards you and thinking you’re going to get to drenched. And then the tide goes out and you … Continue reading
Story Ideas to Gain Media Interest
You’ll find different articles on Insanely Clever Marketing showing you how to work effectively with the media. This article on story ideas to gain media interest works with the other articles including Being a Media Resource and Writing a Media Release. Think about these story ideas to gain media interest and how they apply to … Continue reading
Content Marketing – Do You Need It?
As a small business, can you create powerful content marketing to raise the on-line profile and following of your brand? FACT* Over 50% of consumers are swayed to purchase products and services from companies that publish relevant digital content FACT* Over 65% of consumers use the content they find on websites and social media to … Continue reading
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