Bored of Social Media Marketing? Expand Your Horizons
Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading
If Your Online Marketing Sucks, What Can You Do About It?
How healthy is your online marketing? When you’re trying to sell something, you need to promote it to the masses. These days, most people opt for online marketing. After all; it’s straightforward and cost-effective to even micro-entrepreneurs. The trouble is, some online marketing strategies just suck. Many of us spend a lot of money on … Continue reading
Old Dogs Won’t Learn New Tricks, But Your Marketing Team Sure Can
The business world is insanely competitive these days, so you’ll need some new tricks marketing in your arsenal. No matter what industry you’re working in, you’re going to be facing pressure to stay ahead of the game and keep your position in the lead. That’s easier said than done, particularly when you’re focusing on old … Continue reading
Simple Tricks To Boost Your App’s SERP Rankings
Countless brands with mobile apps have benefited massively from having their mobile apps on Google’s organic search results.So how can you boost your apps SERP Rankings? Aside from web pages and social profiles, companies are reaping in floods of new business by having their iPhone and Android apps right up there on SERPs. Having an … Continue reading
Great SEO Check For Website Owners
If you own or manage a website then this quick SEO checklist will help you.
Inspiration for Following Your Passion
Even the most ardent self-motivator needs inspiration from other successful people. This article from Creative 100 is a quick read of 20 stars and influencers who radiate creativity and get everyone excited. From Queen Bey and John Cena, it’s an eclectic mix of people, and you may not have heard of some of them. They … Continue reading
Two Global Stories To Change The World
I often see great global stories as I research my own stories and information for client projects. So today I decided to share two global stories that struck a chord with me, with you. You could say that this is public relations or viral promotion at work, and I guess it is. Public relations is … Continue reading
Do You Need Content Marketing?
What is this thing called Content Marketing? Before I answer, please consider these questions – Do you have a website simply to maintain an on-line presence? Is your website only used as an on-line brochure or shop front? Is it a place where your products and services are displayed? If so, then you still … Continue reading
A Simple ‘Thank You’ Will Be Appreciated
Let this be a lesson in public relations. A simple ‘Thank You’ will be appreciated. Many of you will know that I write for Reed Gift Fairs, Australia’s premier exhibition for gifts and homewares with four massive trades shows annually. Their blogs and magazines are seen by tens of thousands of people so I am … Continue reading
Is This an Ugly Marketing Tactic?
When you are looking for marketing on a shoestring, it doesn’t mean cutting corners or being ‘cheap’. It means being clever, insanely clever. So, in seeking to be clever can you also use an ugly marketing tactic? I think you can, and here’s why. Imagine you own a menswear store. You might be positioned … Continue reading
Promote Your Blog with Video
We are up to our eyeballs in the digital age so finding new and interesting ways to promote your blog can be time-consuming and expensive. Or you can produce a video. Expensive you say? It doesn’t have to be. You can promote your blog with video. I use Animoto and iMovie (see my post creating … Continue reading
An Insanely Clever Way to Easily Promote Your Small Business
For an insanely clever way to easily promote your business on-line, check this out. I created it today using iMovie and stock shots. You can create your own with different templates and images you shoot yourself. It’s insanely easy. Then just post on Vimeo, Facebook, YouTube, your blog, website, WHATEVER! Have fun. Let me know … Continue reading
Creating Your Own Simple Advertisement to go Viral
It’s true! Humour in advertising can be very memorable. But any advertising must also be relevant to the product or service and compelling enough for people to contact you. So when you are thinking about the creatives to promote your business, know what your audience wants to hear from you. That may take some research … Continue reading
Insanely Clever Marketing 