What Is CRM and Why Is It Important For Your Business?
If you’re not so clued-up about what is CRM, you might be wondering what on earth everyone’s going on about. Now is a great time to understand what CRM actually is. If you want to maintain a good relationship with your customers and improve profits, it’s an important consideration. To help you, there are three … Continue reading
Simple Tricks To Boost Your App’s SERP Rankings
Countless brands with mobile apps have benefited massively from having their mobile apps on Google’s organic search results.So how can you boost your apps SERP Rankings? Aside from web pages and social profiles, companies are reaping in floods of new business by having their iPhone and Android apps right up there on SERPs. Having an … Continue reading
Great SEO Check For Website Owners
If you own or manage a website then this quick SEO checklist will help you.
Inspiration for Following Your Passion
Even the most ardent self-motivator needs inspiration from other successful people. This article from Creative 100 is a quick read of 20 stars and influencers who radiate creativity and get everyone excited. From Queen Bey and John Cena, it’s an eclectic mix of people, and you may not have heard of some of them. They … Continue reading
Australian Entrepreneurs in NYC
Australian Entrepreneurs want to share their honest stories with YOU – the tough times, the times they almost gave up, and why persevering just might help you WIN. If you are in business, then you’ll know how tough it is to start something from SCRATCH – completely from scratch. No path, no map, no clients, … Continue reading
A Simple ‘Thank You’ Will Be Appreciated
Let this be a lesson in public relations. A simple ‘Thank You’ will be appreciated. Many of you will know that I write for Reed Gift Fairs, Australia’s premier exhibition for gifts and homewares with four massive trades shows annually. Their blogs and magazines are seen by tens of thousands of people so I am … Continue reading
10 Useful Ways to Describe Your Business
As a journalist and copywriter, I talk with people who often find words challenging. That’s not to say they can’t string a sentence together. No, it means they find it hard to generate written copy to promote their products or services. I’d be happy if business owners just came to me to write their copy … Continue reading
Story Ideas to Gain Media Interest
You’ll find different articles on Insanely Clever Marketing showing you how to work effectively with the media. This article on story ideas to gain media interest works with the other articles including Being a Media Resource and Writing a Media Release. Think about these story ideas to gain media interest and how they apply to … Continue reading
Content Marketing – Do You Need It?
As a small business, can you create powerful content marketing to raise the on-line profile and following of your brand? FACT* Over 50% of consumers are swayed to purchase products and services from companies that publish relevant digital content FACT* Over 65% of consumers use the content they find on websites and social media to … Continue reading
Simple Ways To Segment Your Market : Part Two
In Part One of simple ways to segment your market, I outlined the first five steps. Here are the remaining three steps to help you maximise your marketing dollar and reach the exact audience you seek. Bite Six: Why Would They Choose You? Formulate the FEATURES and BENEFITS that will attract your audience. Here are … Continue reading
Simple Ways to Segment Your Market : Part One
Do you know how to eat an elephant? One bite at a time. Which means you need simple ways to segment your market. The biggest marketing mistake small business owners can make is trying to cover too much ground at once. Business owners may say ”Oh, I can sell to anyone” and that may be … Continue reading
Improving Marketing Communications : Six Simple Steps
Are you missing out on sales? Do customers ignore your advertising? Have you thought about improving marketing communications to hit your targets? It’s very common for small business owners to think that simply providing good products and services is enough; that the business will ‘speak for itself’. Sadly that’s often not the case. Improving marketing … Continue reading
Mini Checklist for Writing A Media Release
Journalists are always looking for great stories; not your advertising masquerading as a great media story, tho. Journalists receive hundreds of story ideas, e-mails and approaches every week, so how can you stand out? I suggest you read a couple of my other Insanely Clever Marketing articles on Secrets of the Inverted Pyramid and the … Continue reading
Hitting Your Customers Hot Button
Everyone has a hot button that induces them to make a purchasing decision, so are you hitting your customers hot button? People buy products and services for a variety of reasons including; Prestige and ego Wanting to have the best Improving their education For the good of the family To make life easier To fulfil … Continue reading
Five Easy Steps to A Profitable Direct Marketing Campaign
A direct marketing campaign allows you want to reach out and touch your target audience in a personal way; not mass marketing such as through a radio or television commercial. Direct marketing is extremely cost-effective when done correctly with five easy steps. Examples of direct marketing include; personal letters or e-mails personalized e-news brochures sent … Continue reading
Can You Learn From a Suicidal Goldfish?
I’m a dog person. At least with a dog you can play with them and teach them tricks. I am not a fish person. Fish just swim around aimlessly and, rumour has it, they have an attention span of 3 seconds. So imagine my surprise when I started correlating fish activity, or lack thereof, with … Continue reading
Want A More Profitable 2016? Here Are Five Simple Steps.
Most people start a business because they are good at something. And they want to make more money for themselves, not their employer. However, working for yourself is very different when you have to work IN and ON your own business. Perhaps you have a business plan. Is it in the bottom of the drawer … Continue reading
A Warning on Blogging
Have keyboard, will blog. The rise and rise of bloggers has been swift and powerful. Keyboard warriors, citizen journalism, mummy bloggers; it seems everyone with an opinion and a laptop can get on-line. And they do. Some bloggers are entirely independent who create content only for their own purposes. However, many bloggers now see their … Continue reading
Effectively Handling the Follow-Up
You take the time to attend a networking event, meet people you can do business with, exchange business cards…and then what? You follow-up, right? You make a call, send them something, or both. If you don’t connect or don’t do business right away, what do you do? It’s pretty simple. But many people in business … Continue reading
Yes, You Can Be a Movie Director
I started my career as a film editor and film director – film, not video – and it’s one of the most satisfyingly creative pursuits, as far as I am concerned. That and writing. And I am writing two screenplays too. So my two favourite creative outlets work very well together. In 2013, I went … Continue reading
Insanely Clever Marketing 