Do You Need Content Marketing?
What is this thing called Content Marketing? Before I answer, please consider these questions – Do you have a website simply to maintain an on-line presence? Is your website only used as an on-line brochure or shop front? Is it a place where your products and services are displayed? If so, then you still … Continue reading
A Simple ‘Thank You’ Will Be Appreciated
Let this be a lesson in public relations. A simple ‘Thank You’ will be appreciated. Many of you will know that I write for Reed Gift Fairs, Australia’s premier exhibition for gifts and homewares with four massive trades shows annually. Their blogs and magazines are seen by tens of thousands of people so I am … Continue reading
LIFEwithBIRD : Exciting Additions to Your Wardrobe
Who said your business wardrobe had to be boring? Not me. LIFEwithBIRD is a premier Australian fashion label that brings innovation and a new direction to fashion. Whilst you may have to wear ‘corporate’ clothing if you are in professional services, such as legal, banking, accounting – in which case have a look at Boardroom … Continue reading
10 Useful Ways to Describe Your Business
As a journalist and copywriter, I talk with people who often find words challenging. That’s not to say they can’t string a sentence together. No, it means they find it hard to generate written copy to promote their products or services. I’d be happy if business owners just came to me to write their copy … Continue reading
Two Simple Rules for Prospecting New Clients
Did you know that prospecting is a process and, as a business development person, you will need to do it over and over again – approximately 500-1000 times in a year at least! Prospecting new clients is one of the most daunting tasks a small business owner has to face. There is a backlash against … Continue reading
Ideas for Decorating Your Home Office
It’s a great feeling to move from the kitchen table to your own office when you start a business from home. You probably have some ideas for decorating your home office because you’ll likely spend a lot of time there. Most people use a spare bedroom or even well-organized closet space as their first home … Continue reading
Payslips – 10 things that must be included
Originally posted on The savvy bookkeeping blog:
I’ve noticed that whenever someone in a movie is being set up on a blind date, it is always with “such and such from payroll”…which is followed by an eye-roll and much protesting. Are payroll people that bad? We do, after all, process your pays – shouldn’t you…
Weird Tax Return Claims
Have you ever tried to claim something unusual on your tax return only to be stunned that the ATO actually said ‘Yes’? Sex toys, x-box consoles and even breast implants have been some of weird tax return claims approved by the Australian Tax Office (ATO). Whilst savvy taxpayers are learning more about that they can, … Continue reading
Small Space Home Office
It’s a common Small Space Home Office problem; you work from home or you need a dedicated space to do work after-hours. Which in itself is hilarious, because when you run your own business there are no ‘after-hours’. But I digress. Many people do not have the luxury of dedicating an entire room, usually a … Continue reading
What NOT to do when business is tough
Do you know what NOT to do when business is tough? Being in business is both liberating AND challenging especially when cash-flow, and customers, ebb and flow. It’s like standing on the beach seeing the waves come towards you and thinking you’re going to get to drenched. And then the tide goes out and you … Continue reading
Story Ideas to Gain Media Interest
You’ll find different articles on Insanely Clever Marketing showing you how to work effectively with the media. This article on story ideas to gain media interest works with the other articles including Being a Media Resource and Writing a Media Release. Think about these story ideas to gain media interest and how they apply to … Continue reading
9 Rights You Have as an Employee
Originally posted on The savvy bookkeeping blog:
There are certain procedures and conditions an employer must have in place for their employees in Australia. Don’t be afraid to ask your employer for any of these things if they aren’t currently being provided – it may be the case that your employer didn’t know themselves. Payslips…
Content Marketing – Do You Need It?
As a small business, can you create powerful content marketing to raise the on-line profile and following of your brand? FACT* Over 50% of consumers are swayed to purchase products and services from companies that publish relevant digital content FACT* Over 65% of consumers use the content they find on websites and social media to … Continue reading
She Lion Roars for Corporate Women
Are you a woman in business? Then She Lion roars for you. If you are anything like me, you probably have lots of handbags and a few you use regularly. At last count I had 45… ooops, that’s a bit embarrassing – but when you take into consideration bags for day, bags for night, casual … Continue reading
Simple Ways To Segment Your Market : Part Two
In Part One of simple ways to segment your market, I outlined the first five steps. Here are the remaining three steps to help you maximise your marketing dollar and reach the exact audience you seek. Bite Six: Why Would They Choose You? Formulate the FEATURES and BENEFITS that will attract your audience. Here are … Continue reading
Simple Ways to Segment Your Market : Part One
Do you know how to eat an elephant? One bite at a time. Which means you need simple ways to segment your market. The biggest marketing mistake small business owners can make is trying to cover too much ground at once. Business owners may say ”Oh, I can sell to anyone” and that may be … Continue reading
Valentine’s Day Marketing Tips for Your Online Shop
I saw this article and wanted to share it with you. It has some great tips and also keyword phrases being searched for by both men and women for Valentine’s Day. Enjoy. #marketing #ValentinesDay #onlineshops #Etsy #onlineshopping Source: Valentine’s Day Marketing Tips for Your Online Shop
Public Relations in the Marketing Mix
Many people think of public relations as only being media relations – relationships with the media. However, you must have public relations in the marketing mix. Public relations is about the relationship your business has with your ‘publics’. That includes staff, customers, suppliers, contractors, government departments… in fact, anyone who interacts with your business. You … Continue reading
Boardroom Blitz : Statement Fashion That’s Memorable
How often have you thought how much easier it is for men to dress for work than women? Depending on their job, it’s case of suit, shirt & tie or jeans and a t-shirt… in simple terms. It seems a lot more problematic for women especially those in a corporate environment looking for statement fashion … Continue reading
Improving Marketing Communications : Six Simple Steps
Are you missing out on sales? Do customers ignore your advertising? Have you thought about improving marketing communications to hit your targets? It’s very common for small business owners to think that simply providing good products and services is enough; that the business will ‘speak for itself’. Sadly that’s often not the case. Improving marketing … Continue reading
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