Communication barriers are one of the biggest issues facing companies today. There are many common issues that pop up no matter how small or large a business is, and they always lead to one problem: a lack of communication. For instance, perhaps a piece of software you created received a lot of hate due to … Continue reading →
Filed under Communications · Tagged with Brand Personality, communicating with clients, communications, community, creating more sales, Customer Service, customers, empowering staff, events, marketing communications, online, online promotions, protecting your business, public relations, social media, staff, staff management, staff relations, strategic marketing, viral marketing, website content, Working ON your business
Welcome to the world of the web where customers expect the best and Google is determined to give them nothing less. What does that mean for you as a business owner? Essentially, if your company site isn’t top notch, then you are going to struggle to get the interest from customers and clients. First, you … Continue reading →
Filed under Communications · Tagged with being found on the internet, Brand Personality, clever business advice, communicating with clients, customer satisfaction, customers, digital marketing, internet marketing, Marketing, marketing communications, protecting your business, public relations, sales, security, SEO, small business, small business promotional ideas, social media, viral marketing, website content, Wordpress, Working ON your business
Is your business website boring? How would you know? You’re a clued up business owner. You know the internet and a vibrant online presence is vital when it comes to running a modern business. So you’ve done it: a check in the box, you’ve got the social media accounts and – of course – you’ve … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, Brand Personality, communicating with clients, creating more sales, creating new business, customer satisfaction, Customer Service, customers, digital marketing, internet, marketing communications, protecting your business, recession busting tips, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on April 21, 2017 · Leave a Comment
The most important part of any marketing campaign is its call to action. You could have the fanciest, gorgeous, effervescent, relatable and compelling campaign ever imagined, but without a call to action, it will all be for nothing. Your call to action is the part of your advert that encourages the viewer to take the … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Brand Personality, calls to action, communicating with clients, communications, creating more sales, internet marketing, marketing communications, persuasion, sales, sales pipeline, small business sales, written communication
Posted by Penelope Herbert on March 23, 2017 · 1 Comment
In business, there is most certainly not one overarching and all-encompassing way of doing things and there is no room for a ‘one size fits all’ approach at any point. Business owners must always be open to the fact that each task they and their business undertake is going to differ from the last … Continue reading →
Filed under Shoestring Marketing · Tagged with Advertising, being found on the internet, Brand Personality, Business, clever business advice, communicating with clients, communications, creating more sales, creating new business, CRM, cross promotion, Customer Service, customers, digital marketing, Direct Marketing, employees, Marketing, marketing communications, SEO, social media management, socila media, strategic marketing
Posted by Penelope Herbert on March 17, 2017 · Leave a Comment
The high street and industrial parks in any major town or city are very different places to what they were just ten years ago. The Internet and online retailers have opened up a huge can of worms, and many bricks and mortar businesses are still struggling to adapt. The likes of Amazon and eBay … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with Amazon, being found on the internet, communicating with clients, competitors, e-commerce, eBay, entertainment, internet marketing, marketing communications, online shopping, real estate, retail, selling online, SEO, small business
Posted by Penelope Herbert on March 14, 2017 · Leave a Comment
Have you ever wanted your own digital business? Is your lack of skill holding you back? Need some help? A lot of people leave school without any business-savvy skills. Of course, most people have qualifications but these struggle to be translated in to an actual job. So, people in this situation are limited to … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, blogging, clever business advice, communicating with clients, creating new business, customers, digital marketing, easy business ideas, internet marketing, marketing communications, online, online promotions, selling online, small business, social media, website content
These days, most people believe that marketing only works through online mediums. They feel that traditional methods simply don’t have a place in today’s modern world. But, they are wrong! Online marketing might be a hot topic among marketers nowadays. However, it complements existing offline methods. Perhaps one of the best-known ways of marketing … Continue reading →
Filed under Communications · Tagged with Advertising, Brand Personality, Branding, clever business advice, communicating with clients, communications, copywriting, creating more sales, creating new business, cross promotion, Direct Marketing, distribution, marketing communications, print materials, printing, small business, small business promotional ideas, trade shows, written communication
Posted by Penelope Herbert on February 16, 2017 · Leave a Comment
Sometimes, doing business requires being direct. Getting customers to notice and shop with you is a hard challenge that a lot of companies struggle with. In most cases, this is because they’re not doing everything that they can to ensure that they are reaching out to customers. It’s not considered rude to contact customers, … Continue reading →
Posted by Penelope Herbert on February 8, 2017 · Leave a Comment
Build better supplier relationships with some simple tips that will elevate your business above the competition. It doesn’t really matter what business or sector you are operation in – whether service or product – you are almost completely reliant on your suppliers. Therefore, an approach to build better supplier relationships must be addressed in your … Continue reading →
Filed under Customer Service · Tagged with communicating with clients, communications, creating more sales, customer satisfaction, Customer Service, ordering, quality, relationships, sales, sales pipeline, strategic marketing, suppliers
Posted by Penelope Herbert on November 30, 2016 · 2 Comments
Marketing is essential for any business – as you must surely be aware if you’re on this blog! But a key aspect of memorable marketing is your branding. When you’re developing your brand, you need to think about at least three things. Your branding is about creating a personality and look for your business that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communicating with clients, communications, creating more sales, customers, design, graphic design, protecting your business, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, trade shows, trademarks, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on November 9, 2016 · Leave a Comment
Every business needs a unique selling point (USP). It’s a key feature of your business that makes you stand out ahead of competitors. It helps you to tailor your efforts to the right people and make more sales. There are numerous ways to develop your unique selling point. You might want to try and be … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with Advertising, being found on the internet, Business, clever business advice, communicating with clients, creating more sales, creating new business, customers, marketing communications, online promotions, sales pipeline, slogan, small business promotional ideas, small business sales, unique selling point, USP
Posted by Penelope Herbert on October 28, 2016 · 1 Comment
So you’ve set up your new business. You’ve had the idea, and you’ve put in the work to make it a reality. First of all: congratulations! Being able to take that first step of conceptual to concrete is difficult and takes no shortage of hard work. But now you’re faced with a new dilemma: how … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communicating with clients, communications, creating more sales, customers, incentives, insanely clever marketing, internet marketing, marketing communications, online, recession busting tips, sales, SEO, Shoestring Marketing, small business, small business sales, social media, strategic marketing, target audience, target marketing, Working ON your business
Posted by Penelope Herbert on October 26, 2016 · 1 Comment
Successful brands know that there’s more than one way to achieve the same result. It’s something that applies to most things in life, and in the context of this article; branding. The thing about brand marketing is that some strategies take a long time to achieve results. And others could just end up becoming a … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Brand Personality, Branding, Business, clever business advice, Coca-Cola, communicating with clients, consistency, creating more sales, creating new business, easy business ideas, logo, public relations, recession busting tips, small business promotional ideas, strategic marketing
Posted by Penelope Herbert on October 25, 2016 · 1 Comment
Are you looking for useful ways to increase website sign-ups? Successful websites have a lot of people signing up to their updates and newsletters. These are incredibly useful when it comes to converting users to customers. Here are the ways you can increase website sign-ups today! Don’t rely on pop-ups Many people make the mistake … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, clever business advice, communicating with clients, creating more sales, creating new business, digital marketing, easy business ideas, google, insanely clever marketing, internet marketing, marketing communications, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on October 22, 2016 · Leave a Comment
Has the physical world passed you by? Nowadays, when you talk about marketing, the conversation always seems to revolve around the same topic. That topic is how you get attention online. Make no mistake, social media and content marketing and all the rest of it are still important. They’re still essential strategies of your marketing … Continue reading →
Posted by Penelope Herbert on October 12, 2016 · Leave a Comment
Smartphones are becoming smarter because the global business landscape is in a constant process of adaptation. To be successful, companies need to keep up with the newest developments. New technology is always being introduced so smart businesses need to take advantage of the latest tech. One of the biggest technological developments of our generation is … Continue reading →
Filed under Shoestring Marketing · Tagged with android, apps, communicating with clients, communications, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, online, online promotions, online shopping, payments, podcasts, SEO, SERP rankings
Posted by Penelope Herbert on October 8, 2016 · 1 Comment
We all need to attract new customers and keep sales prospects flowing through the sales pipeline. However, marketing is a complex thing, requiring hours of hard work in analyzing the most intricate details and statistics. There are times when we need instant success, however. We can’t afford to mess around with long-term strategies that might … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Business, clever business advice, communicating with clients, communications, creating more sales, cross promotion, customers, digital marketing, easy business ideas, insanely clever marketing, internet marketing, loyalty, marketing communications, pay per click, PPC, PPC ads, recession busting tips, referral marketing, sales, sales pipeline, small business promotional ideas, small business sales, social media, website content, Working ON your business
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Posted by Penelope Herbert on September 13, 2016 · 1 Comment
Brand building is always a challenge especially when you’re a startup. And it’s even tougher if you have little money to spend on your marketing strategies! For many businesses, money is tight as banks aren’t so keen to lend cash to startups these days. So how can you start brand building on a budget? You … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, Brand Personality, Branding, Business, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, crowdfunding, Customer Service, customers, recession busting tips, Shoestring Marketing, Small Business Advertising, small business promotional ideas, strategic marketing, viral advertising, Working ON your business, workshops
Posted by Penelope Herbert on September 9, 2016 · Leave a Comment
Innovative tech solutions are imperative for your business regardless of whether you work in a building or a room in your home; your office is the central hub of your business. It’s the place where you interact with your co-workers, customers, and suppliers. And it’s also the location where important decisions get made about your … Continue reading →
Filed under Communications · Tagged with being found on the internet, clever business advice, communicating with clients, communications, computers, creating more sales, creating new business, dual band wi-fi, fibre optic, innovation, internet marketing, latest technology, sales, small business