Posted by Penelope Herbert on October 10, 2018 · Leave a Comment
Clever marketing hacks can really help a small or large business to connect to the right audience whilst not over-spending. Marketing hacks can be budget-friendly as well as very effective… done right. Marketing is essential for all kinds of businesses; whether you’re online or offline, big or small, you should be spending time and money … Continue reading →
Filed under Shoestring Marketing · Tagged with content creation, content marketing, digital marketing, e-mail, e-mail marketing, explainer videos, Google adwords, Google Analytics, google my business, hacks, infographics, Marketing, newsletters, partnerships, pay per click, PPC, Shoestring Marketing, social media, social media management, target audience, video, virtual, website, website content, website design
Posted by Penelope Herbert on September 24, 2018 · Leave a Comment
It’s likely that you’ve already heard of the wonders of niche marketing. Yet, perhaps due to the fear of limiting your market size, you might have opted to stick with a more generic marketing strategy to appeal to a broader segment of the market. This makes sense, to many people as it feels counter … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, business skills, clever business advice, communicating with customers, creating more sales, customer satisfaction, customers, digital marketing, google, Google adwords, Google Analytics, google my business, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, medical, motivation, PPC, PPC ads, sales, sales pipeline, search engines, skill set, value
Posted by Penelope Herbert on August 1, 2018 · Leave a Comment
Online marketing campaigns have risen to the top of our marketing consciousness. Myriad options provide opportunities but also confusion for the average small busines owner. So how can you cut through? Traditional forms of marketing, such as billboards, posters, and leaflets are all still alive and kicking. However online marketing campaigns are a serious and … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, billboards, blog, blogging, brand fit, Brand Personality, Branding, Facebook, followers, google, influencers, Instagram, lead generation, online, online promotions, online shopping, online tools, posters, PPC, PPC ads, selling online, shopping online, social media, social media management, sponsorship, Twitter, website
Posted by Penelope Herbert on June 7, 2018 · 1 Comment
Is Your Website Living Up To Its Full Potential? A successful website is important for businesses. It’s the window to your business – your digital storefront. For many companies, such as eCommerce ventures, your site is essential for making a profit. Your website might look great, but there’s a lot more to a website than … Continue reading →
Filed under Communications · Tagged with accessibility, Advertising, affiliate, affiliate marketing, animation, being found on the internet, blog, blogging, creating more sales, explainer videos, gifs, google, Google Analytics, internet, internet marketing, mobile, mobile phone, Netflix, optimization, portable devices, PPC, PPC ads, reblogging, sales, SEO, SERP rankings, small business, smartphone, social media, social media management, video, web design, web hosting, website, website content, website design, YouTube
Online marketing techniques can be a super effective way to get the results you really want to see in your business. There are so many different methods out there, but you can’t argue with the following: Vlogging Video blogging hasn’t been around as long as other online marketing techniques, but it’s certainly one of … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, content creation, explainer videos, Facebook, influencers, internet, internet marketing, pay per click, PPC, PPC ads, SEO, social media, Videos, Vlogging
Posted by Penelope Herbert on April 21, 2017 · Leave a Comment
It’s a no brainer right? Companies that invest so much money into marketing ultimately dream about having their work stick. By ‘stick’ we mean something that’s ultimately remembered, and this can come in many different forms. There’s a reason that most companies dream of being regarded as a household name. Take ‘Coca-Cola’ for instance. The … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Coca-Cola, creating more sales, digital marketing, Direct Marketing, e-mail, e-news, guerilla marketing, marketing communications, Marketing Planning, PPC, PPC ads, psychology, sales, SEO
Posted by Penelope Herbert on April 20, 2017 · Leave a Comment
Marketing by value is always going to be a key part of your business model. Without the right marketing and promotion your business could be dead in the water long before you ever set sights on your target customer. There are lots of different options when it comes to marketing. For instance, you can … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, billboards, content marketing, customer satisfaction, customers, digital marketing, Disney, flyers, internet marketing, marketing communications, Marketing Planning, optimization, PPC, PPC ads, search engine, SEO, small business, small business promotional ideas, small business sales, television advertising, traditional marketing, Virgin
Posted by Penelope Herbert on October 8, 2016 · 1 Comment
We all need to attract new customers and keep sales prospects flowing through the sales pipeline. However, marketing is a complex thing, requiring hours of hard work in analyzing the most intricate details and statistics. There are times when we need instant success, however. We can’t afford to mess around with long-term strategies that might … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Business, clever business advice, communicating with clients, communications, creating more sales, cross promotion, customers, digital marketing, easy business ideas, insanely clever marketing, internet marketing, loyalty, marketing communications, pay per click, PPC, PPC ads, recession busting tips, referral marketing, sales, sales pipeline, small business promotional ideas, small business sales, social media, website content, Working ON your business