Posted by Penelope Herbert on October 1, 2016 · Leave a Comment
Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business. Competition is so extreme online that … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
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Posted by Penelope Herbert on September 13, 2016 · 1 Comment
Brand building is always a challenge especially when you’re a startup. And it’s even tougher if you have little money to spend on your marketing strategies! For many businesses, money is tight as banks aren’t so keen to lend cash to startups these days. So how can you start brand building on a budget? You … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, Brand Personality, Branding, Business, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, crowdfunding, Customer Service, customers, recession busting tips, Shoestring Marketing, Small Business Advertising, small business promotional ideas, strategic marketing, viral advertising, Working ON your business, workshops
Posted by Penelope Herbert on September 1, 2016 · 1 Comment
Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, affiliate marketing, android, apps, being found on the internet, business cards, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, online, QR code, sales, SEO, SERP rankings, small business, social media, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
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Posted by Penelope Herbert on August 31, 2016 · 2 Comments
How healthy is your online marketing? When you’re trying to sell something, you need to promote it to the masses. These days, most people opt for online marketing. After all; it’s straightforward and cost-effective to even micro-entrepreneurs. The trouble is, some online marketing strategies just suck. Many of us spend a lot of money on … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, blogging, Brand Personality, Business, CandidSky, clever business advice, creating more sales, creating new business, digital marketing, insanely clever marketing, internet marketing, marketing communications, Marketing Planning, online promotions, recession busting tips, ROI, sales, sales pipeline, SEO, small business, start up, strategic marketing, viral marketing, Working ON your business
I know better than anyone that when you launch a business, you do so with the impression that it will become a success. Of course, you do, it’s only natural to be positive about your new venture – But does your startup have what it takes to be a good earner? If it doesn’t, what … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with budget, Business, clever business advice, insanely clever marketing, Marketing, Marketing Planning, protecting your business, small business, strategic marketing, unique selling point, USP, women in business, Working ON your business
Posted by Penelope Herbert on August 18, 2016 · 1 Comment
Countless brands with mobile apps have benefited massively from having their mobile apps on Google’s organic search results.So how can you boost your apps SERP Rankings? Aside from web pages and social profiles, companies are reaping in floods of new business by having their iPhone and Android apps right up there on SERPs. Having an … Continue reading →
Filed under Communications · Tagged with Advertising, android, apps, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, QR code, sales, SEO, SERP rankings, small business, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
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Posted by Penelope Herbert on August 15, 2016 · 1 Comment
If you own or manage a website then this quick SEO checklist will help you.
Filed under Quick Tips · Tagged with Advertising, android, apps, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, QR code, sales, SEO, SERP rankings, small business, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on August 5, 2016 · Leave a Comment
#What will you lose? Customers would rather NOT LOSE something than gain something. Instead of saying “This software will save you $50 per day in overtime costs” its more effective to say “You are losing $13,000 per year in reduced production” It’s called Selling the Consequences. What will you lose if you don’t provide this … Continue reading →
Filed under Quick Tips · Tagged with clever business advice, communicating with clients, cross promotion, easy business ideas, recession busting tips, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing
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Posted by Penelope Herbert on February 2, 2016 · 1 Comment
As a small business, can you create powerful content marketing to raise the on-line profile and following of your brand? FACT* Over 50% of consumers are swayed to purchase products and services from companies that publish relevant digital content FACT* Over 65% of consumers use the content they find on websites and social media to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Brand Personality, clever business advice, communicating with clients, communications, content creation, content marketing, creating more sales, cross promotion, digital marketing, internet marketing, lead generation, marketing communications, sales, Small Business Advertising, social media management, strategic marketing, website content
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Posted by Penelope Herbert on January 22, 2016 · Leave a Comment
In Part One of simple ways to segment your market, I outlined the first five steps. Here are the remaining three steps to help you maximise your marketing dollar and reach the exact audience you seek. Bite Six: Why Would They Choose You? Formulate the FEATURES and BENEFITS that will attract your audience. Here are … Continue reading →
Filed under Communications, Sales + Sales Pipelines · Tagged with Advertising, Business, clever business advice, communicating with clients, communications, creating more sales, easy business ideas, insanely clever marketing, marketing communications, public relations, sales, segmenting, Shoestring Marketing, small business promotional ideas, small business sales, strategic marketing
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Posted by Penelope Herbert on January 21, 2016 · 1 Comment
Do you know how to eat an elephant? One bite at a time. Which means you need simple ways to segment your market. The biggest marketing mistake small business owners can make is trying to cover too much ground at once. Business owners may say ”Oh, I can sell to anyone” and that may be … Continue reading →
Filed under Communications, Sales + Sales Pipelines · Tagged with Advertising, Business, clever business advice, communicating with clients, communications, creating more sales, easy business ideas, insanely clever marketing, marketing communications, public relations, sales, segmenting, Shoestring Marketing, small business promotional ideas, small business sales, strategic marketing
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Posted by Penelope Herbert on January 19, 2016 · Leave a Comment
Many people think of public relations as only being media relations – relationships with the media. However, you must have public relations in the marketing mix. Public relations is about the relationship your business has with your ‘publics’. That includes staff, customers, suppliers, contractors, government departments… in fact, anyone who interacts with your business. You … Continue reading →
Filed under Quick Tips · Tagged with clever business advice, communicating with clients, cross promotion, easy business ideas, public relations, recession busting tips, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing
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Posted by Penelope Herbert on December 30, 2015 · Leave a Comment
Are you missing out on sales? Do customers ignore your advertising? Have you thought about improving marketing communications to hit your targets? It’s very common for small business owners to think that simply providing good products and services is enough; that the business will ‘speak for itself’. Sadly that’s often not the case. Improving marketing … Continue reading →
Filed under Communications · Tagged with Advertising, Brand Personality, clever business advice, communicating with clients, communications, creating more sales, digital marketing, internet marketing, marketing communications, Marketing Planning, small business sales, strategic marketing, women in business
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Posted by Penelope Herbert on December 29, 2015 · 1 Comment
As business owners it can seem like we are rowing the boat ourselves, and everyone else is on the shore enjoying a picnic lunch… with great Adelaide Hills wines. Sigh. Rather than seeing other companies as competition, working together can produce some excellent business cross-promotion ideas. In the quick tip on adding value, and the … Continue reading →
Filed under Quick Tips · Tagged with clever business advice, communicating with clients, cross promotion, easy business ideas, recession busting tips, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing
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Posted by Penelope Herbert on December 28, 2015 · 3 Comments
It’s a strange phenomena that people seem to value a small gift over a discount. It’s true. If you offer customers a 10% discount they will, of course, take it. But they don’t really value it. And that 10% discount hits YOUR pocket and profitability considerably harder than theirs. So you might need some ideas … Continue reading →
Filed under Customer Service · Tagged with clever business advice, communicating with clients, creating more sales, cross promotion, easy business ideas, recession busting tips, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, women in business
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Posted by Penelope Herbert on December 28, 2015 · Leave a Comment
It is too easy for a small business owner to give a discount in order to win over a customer. But discounts hit YOU harder in terms of your profitability than adding an extra service or providing a small ‘gift’ will to keep the relationship sweet. Practice how to add value to a client instead … Continue reading →
Filed under Quick Tips · Tagged with clever business advice, communicating with clients, cross promotion, easy business ideas, recession busting tips, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing
Posted by Penelope Herbert on November 3, 2015 · Leave a Comment
I’m a dog person. At least with a dog you can play with them and teach them tricks. I am not a fish person. Fish just swim around aimlessly and, rumour has it, they have an attention span of 3 seconds. So imagine my surprise when I started correlating fish activity, or lack thereof, with … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Business, communications, creating more sales, customer satisfaction, easy business ideas, insanely clever marketing, Marketing, marketing communications, sales, small business promotional ideas, strategic marketing
Posted by Penelope Herbert on September 10, 2015 · 1 Comment
Getting Out of the Black Hole© For many business owners, late November to early February is a black hole of sales inactivity. Pre-Christmas celebrations and office parties are in full swing so many decision-makers don’t want to be thinking about buying products and services. So, what do you do? Join the fun or think strategically … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Business, creating more sales, insanely clever marketing, Planning, recession busting tips, Research, sales, small business, small business sales, strategic marketing, Working ON your business
Insanely Clever Marketing 