Posted by Penelope Herbert on December 23, 2017 · Leave a Comment
To some, the idea of setting up a business from scratch is always going to feel intimidating. Because no business can be born overnight and immediately see success. In order to make something that’s going to take lasting effect, and that will really wow your customers, it takes work. Not only does this refer to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Brand Personality, business growth, call to action, communicating with customers, communication, creating more sales, customer satisfaction, Customer Service, customers, e-commerce, empowering staff, feedback, financials, google, growth, marketing communications, premises, responsiveness, sales, SEO, small business, social media, social media management, staff, startup, startups, website, website content
Posted by Penelope Herbert on December 15, 2017 · 1 Comment
When you’re running your business, you might find that your website isn’t seeing that much interest from customers online. Perhaps they don’t ever see your site, and this points to there being an issue with your SEO campaign. Or, perhaps they see your site and then click off. This is actually worse because if they … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with analysis, Brand Personality, Branding, communicating with customers, content creation, content marketing, customers, google, Google Analytics, graphic design, online, online shopping, publoic relations, reputation, sales, search engine, security, selling online, SEO, SERP rankings, small business, webiste, website content, website design
Posted by Penelope Herbert on November 22, 2017 · Leave a Comment
Whether you’ve found yourself in a position of leadership or if you’ve always wanted to start your own business, something we need to learn as leaders is how to, well, lead people. People look to us for knowledge and direction so if we’re unable to provide our staff with a purpose, it can be … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with boss, Brand Personality, budget, Business, business growth, clever business advice, communicating with customers, communications, contrcators, creating more sales, employees, growth, leadership, owning a business, protecting your business, public relations, small business, staff, staff relations, start up, Working ON your business
Posted by Penelope Herbert on October 28, 2017 · Leave a Comment
Event trends come and go from tupperware parties to speed dating. However, for businesses, the advancement of technology may have made a difference to event trends now. Corporate events are the new king of marketing. Ten years ago, they were the best marketing technique a company never had. Nowadays, everyone giant corporations and SMEs use … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, Business, clever business advice, communicating with clients, communicating with customers, corporate events, customers, event management, events, Facebook, gifts, live streaming, new customers, online promotions, Pokomon, promotions, small business, small business promotional ideas, social media, strategic marketing, virtual, Working ON your business
Posted by Penelope Herbert on September 29, 2017 · Leave a Comment
As a business owner, do you really know all there is to know about the best marketing processes that turns into tangible sales? You understand the importance of marketing, and of course, a lack of effective marketing will have a drastic impact on your business. When you are in the process of running your business, … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with Branding, clever business advice, communicating with customers, creating more sales, customers, downsize, marketing communications, new customers, online promotions, recession busting tips, sales, sales calls, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, upsize, Working ON your business
Posted by Penelope Herbert on September 29, 2017 · 1 Comment
Basics of Writing for the Internet The days of print writing aren’t quite dead, but they’re definitely in sharp decline. In the 21st Century, more people consume their media – including their articles – via the internet than in any other form. That can be good news for you, as it means you’ve got fewer … Continue reading →
Filed under Communications · Tagged with algorithm, being found on the internet, communicating with clients, communicating with customers, copywriting, google, internet, internet marketing, keywords, marketing communications, SEO, written communication
Posted by Penelope Herbert on September 11, 2017 · Leave a Comment
It shouldn’t really come as much of a surprise just how important diverse marketing is to the success of your business. After all, if you’re not bringing in new customers, then your business is never going to be able to grow or even properly sustain itself. However, one mistake that far too many businesses make, … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, clever business advice, communicating with customers, customers, digital marketing, Facebook, google, internet marketing, Marketing, marketing communications, new customers, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, traditional marketing, Twitter, Working ON your business
Posted by Penelope Herbert on August 23, 2017 · 1 Comment
Competition is always going to be fierce in the business world. As such, you need to make sure that you gain the upper hand for your business. Ideally, you want to separate your business from the rest of the crowd and make sure it seems like the smart choice for customers or users. But how … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, budget, communicating with clients, communicating with customers, competitors, costs, customers, cutting costs, digital marketing, e-mail marketing, loyalty, online promotions, recession busting tips, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, Working ON your business
Posted by Penelope Herbert on August 16, 2017 · Leave a Comment
Independent real estate agents is a growing sector and more salespeople embrace being their own boss, and making more money. There are lots of industries and sectors in which a professional’s goal is to leave behind employment and become independent so that they can work for themselves. One industry in which this is an extremely … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with customers, creating more sales, creating new business, customers, internet, internet marketing, online, real estate, sales pipeline, SEO, small business, small business promotional ideas, website, website content, Working ON your business
Posted by Penelope Herbert on August 2, 2017 · Leave a Comment
Networking events can be scary functions you seek to avoid, or a great opportunity for increasing your business. But what about creating your own? Interactivity and personability are two of the key tools when it comes to building relationships in business. And the one perfect way to put these into practice is to create networking … Continue reading →
Filed under Advertising + Promotional · Tagged with Brand Personality, Branding, Business, clever business advice, clients, communicating with customers, communications, creating more sales, creating new business, Customer Service, customers, Direct Marketing, event management, events, Networking, networks, public relations, small business, small business promotional ideas, small business sales
Stellar marketing campaigns are those that provide you with the results you require. So what are the characteristics of successful ones? When you want a business to grow fast, you need to make sure that you are happy with whatever approach to marketing you are taking. The fact is that marketing can vary dramatically from … Continue reading →
Filed under Insanely Clever Marketing · Tagged with affiliate marketing, campaigns, clients, communicating with customers, content marketing, customers, digital marketing, Direct Marketing, easy business ideas, insanely clever marketing, leads, Marketing, Media, online, online promotions, public relations, sales, Shoestring Marketing, small business, small business promotional ideas, social media, strategic marketing, viral advertising, viral marketing, website content
Posted by Penelope Herbert on July 19, 2017 · 1 Comment
Visual marketing techniques are vital to attract, inform, and amuse your customers. So what are the best ones? Marketing comes in many different forms. Whether online or offline, some forms of marketing are more visual than others. Understanding how these methods can be useful is essential if you want to make sure you’re using … Continue reading →
Filed under Communications · Tagged with being found on the internet, communicating with customers, digital marketing, display, display screens, graphic design, infographics, internet, marketing communications, online, online promotions, print materials, printing, public relations, signage, Videos, visual
When you’ve started a new business and things are going well, it’s tempting to start trying to expand as soon as possible. But is this always sensible? There are so many businesses out there that have failed because they’ve tried to run before they can walk. If you don’t have the customer base to facilitate … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with business growth, communicating with customers, Customer Service, customers, digital marketing, Direct Marketing, employees, keywords, Marketing, marketing communications, online, Research, sales, SEO, small business, small business sales, social media
Posted by Penelope Herbert on June 28, 2017 · 1 Comment
Content Strategy: If you have a small to medium sized business, then you should have some form of content marketing. It’s no longer a fun novelty, your content strategy is a crucial building block in creating long lasting and meaningful relationships with your existing customers. A functional content strategy will ensure customers remain loyal to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, call to action, click bait, communicating with customers, communications, content creation, content marketing, internet marketing, marketing communications, metrics, sales, SEO, shares, social media, website content, written communication
Insanely Clever Marketing 