SEO Is Never Going Away! Here’s Why.
SEO. Search Engine Optimization. Many marketing professionals have tried to insinuate for years that SEO is going to die. However, we’ve learned by now that SEO is never going away. The only thing that happens to SEO is change. Here’s why SEO is never going away: Giving Value To Customers Over the years SEO has … Continue reading
Forget SEO, Offline Marketing Is The Way To Go!
Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business. Competition is so extreme online that … Continue reading
These Innovative Tech Solutions Are An Office ‘Must-Have’
Innovative tech solutions are imperative for your business regardless of whether you work in a building or a room in your home; your office is the central hub of your business. It’s the place where you interact with your co-workers, customers, and suppliers. And it’s also the location where important decisions get made about your … Continue reading
Top Five Industries for Starting A Small Business
Do you have aspirations of owning a small business, but aren’t sure what kind of company to start? There are many options out there so it’s smart to do some market research before jumping into the deep end. Certain business sectors are particularly suitable for startups. Some require little funding. Some are particularly easy to … Continue reading
Bored of Social Media Marketing? Expand Your Horizons
Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading
How To Stop Reputation Issues Damaging Your Business
Do you have reputation issues? On our little section of the web, we love exploring new ideas to make sure your business is seen and noticed on the market. From offline tricks to online solutions, we have the answer to your marketing problems. Yet, you should realise that making your business a success is as … Continue reading
If Your Online Marketing Sucks, What Can You Do About It?
How healthy is your online marketing? When you’re trying to sell something, you need to promote it to the masses. These days, most people opt for online marketing. After all; it’s straightforward and cost-effective to even micro-entrepreneurs. The trouble is, some online marketing strategies just suck. Many of us spend a lot of money on … Continue reading
Does Your Startup Have What It Takes To Be A Good Earner?
I know better than anyone that when you launch a business, you do so with the impression that it will become a success. Of course, you do, it’s only natural to be positive about your new venture – But does your startup have what it takes to be a good earner? If it doesn’t, what … Continue reading
Simple Tricks To Boost Your App’s SERP Rankings
Countless brands with mobile apps have benefited massively from having their mobile apps on Google’s organic search results.So how can you boost your apps SERP Rankings? Aside from web pages and social profiles, companies are reaping in floods of new business by having their iPhone and Android apps right up there on SERPs. Having an … Continue reading
Great SEO Check For Website Owners
If you own or manage a website then this quick SEO checklist will help you.
What Will You Lose?
#What will you lose? Customers would rather NOT LOSE something than gain something. Instead of saying “This software will save you $50 per day in overtime costs” its more effective to say “You are losing $13,000 per year in reduced production” It’s called Selling the Consequences. What will you lose if you don’t provide this … Continue reading
Two Global Stories To Change The World
I often see great global stories as I research my own stories and information for client projects. So today I decided to share two global stories that struck a chord with me, with you. You could say that this is public relations or viral promotion at work, and I guess it is. Public relations is … Continue reading
Australian Entrepreneurs in NYC
Australian Entrepreneurs want to share their honest stories with YOU – the tough times, the times they almost gave up, and why persevering just might help you WIN. If you are in business, then you’ll know how tough it is to start something from SCRATCH – completely from scratch. No path, no map, no clients, … Continue reading
A Simple ‘Thank You’ Will Be Appreciated
Let this be a lesson in public relations. A simple ‘Thank You’ will be appreciated. Many of you will know that I write for Reed Gift Fairs, Australia’s premier exhibition for gifts and homewares with four massive trades shows annually. Their blogs and magazines are seen by tens of thousands of people so I am … Continue reading
Ideas for Decorating Your Home Office
It’s a great feeling to move from the kitchen table to your own office when you start a business from home. You probably have some ideas for decorating your home office because you’ll likely spend a lot of time there. Most people use a spare bedroom or even well-organized closet space as their first home … Continue reading
Payslips – 10 things that must be included
Originally posted on The savvy bookkeeping blog:
I’ve noticed that whenever someone in a movie is being set up on a blind date, it is always with “such and such from payroll”…which is followed by an eye-roll and much protesting. Are payroll people that bad? We do, after all, process your pays – shouldn’t you…
Weird Tax Return Claims
Have you ever tried to claim something unusual on your tax return only to be stunned that the ATO actually said ‘Yes’? Sex toys, x-box consoles and even breast implants have been some of weird tax return claims approved by the Australian Tax Office (ATO). Whilst savvy taxpayers are learning more about that they can, … Continue reading
Public Relations in the Marketing Mix
Many people think of public relations as only being media relations – relationships with the media. However, you must have public relations in the marketing mix. Public relations is about the relationship your business has with your ‘publics’. That includes staff, customers, suppliers, contractors, government departments… in fact, anyone who interacts with your business. You … Continue reading
Business Cross-Promotion Ideas
As business owners it can seem like we are rowing the boat ourselves, and everyone else is on the shore enjoying a picnic lunch… with great Adelaide Hills wines. Sigh. Rather than seeing other companies as competition, working together can produce some excellent business cross-promotion ideas. In the quick tip on adding value, and the … Continue reading
Ideas for Adding Value Not Giving Discounts
It’s a strange phenomena that people seem to value a small gift over a discount. It’s true. If you offer customers a 10% discount they will, of course, take it. But they don’t really value it. And that 10% discount hits YOUR pocket and profitability considerably harder than theirs. So you might need some ideas … Continue reading
Insanely Clever Marketing 