Posted by Penelope Herbert on December 15, 2017 · 1 Comment
When you’re running your business, you might find that your website isn’t seeing that much interest from customers online. Perhaps they don’t ever see your site, and this points to there being an issue with your SEO campaign. Or, perhaps they see your site and then click off. This is actually worse because if they … Continue reading →
Category Strategic Planning + Brand Management · Tagged with analysis, Brand Personality, Branding, communicating with customers, content creation, content marketing, customers, google, Google Analytics, graphic design, online, online shopping, publoic relations, reputation, sales, search engine, security, selling online, SEO, SERP rankings, small business, webiste, website content, website design
Posted by Penelope Herbert on December 15, 2017 · Leave a Comment
Workplace safety is vital and it doesn’t matter if your workplace is a building site, an office, a shop, or you have employees on the road. Everywhere you work MUST be safe. Here are 7 ways to look after yourself and your employees by ensuring you support workplace safety. Looking after your employees … Continue reading →
Category Strategic Planning + Brand Management · Tagged with accidenst, electrical, employees, equipment, fire, health and safety, insurance, OH&S, productivity, public relations, reputation, safety, weather, workplace safety
Posted by Penelope Herbert on December 8, 2017 · Leave a Comment
We all make New Year resolutions for our personal lives, so why not do it for your business too? As 2017 draws to an end, take stock of your business year, and work out what went right and what went wrong. There are bound to be improvements you can make, not only helping you to … Continue reading →
Category Strategic Planning + Brand Management · Tagged with budget, charity, communication, community, creaing more sales, creating new business, employees, employers, empowering staff, engagement, home office, learning, marketing communications, me time, money, new skills, new year, public relations, resolutions, sales, staff, team building
Posted by Penelope Herbert on November 22, 2017 · Leave a Comment
Whether you’ve found yourself in a position of leadership or if you’ve always wanted to start your own business, something we need to learn as leaders is how to, well, lead people. People look to us for knowledge and direction so if we’re unable to provide our staff with a purpose, it can be … Continue reading →
Category Strategic Planning + Brand Management · Tagged with boss, Brand Personality, budget, Business, business growth, clever business advice, communicating with customers, communications, contrcators, creating more sales, employees, growth, leadership, owning a business, protecting your business, public relations, small business, staff, staff relations, start up, Working ON your business
Posted by Penelope Herbert on November 15, 2017 · Leave a Comment
Poor performance in the workplace can be caused by a variety of factors. However ALL solutions to solve it lie with the business owner. Employees need to be on point if a business is going to be successful. From output and efficiency to lead generation, the workforce impacts almost every facet of a firm… as … Continue reading →
Posted by Penelope Herbert on November 10, 2017 · Leave a Comment
From Sole Trader To An Agency – Here’s How You Make The Leap For many freelancers, working as a sole trader is enough of a challenge for them. But there are those who crave for more opportunities, and want to take their trades even further. Does that sound like you? Well, if you are currently … Continue reading →
Category Strategic Planning + Brand Management · Tagged with Advertising, agency, bookeeping, business growth, clients, communicating with clients, digital marketing, employees, events, Facebook, keeping clients, LinkedIn, market research, Marketing, Networking, software, software tools, sole trader, staff, staff relations, strateguc markeitng, strategy, tax, Twitter
Posted by Penelope Herbert on October 17, 2017 · Leave a Comment
Business boredom will kill your venture long before you lose customers. So how do you get out of the boredom bog? The excitement of starting a business is enough to keep you going in the beginning. It’s tough, but there’s a lot to do, and you’re determined to make it a success. But there can … Continue reading →
Category Strategic Planning + Brand Management · Tagged with boredom, Brand Personality, clever business advice, communications, creating new business, customers, easy business ideas, employees, employer, IT, latest technology, micromanaging, protecting your business, small business, technology, Working ON your business
Posted by Penelope Herbert on October 5, 2017 · Leave a Comment
Employee care can be one of the biggest issues employers face when it comes to productivity, loyalty, and company ambassadorship. How many times have you worked at a company that has no demonstrative employee care? Whether it’s due to neglect or because they force you to work too much overtime, it’s incredibly difficult to cope … Continue reading →
Category Strategic Planning + Brand Management · Tagged with brand ambassadors, Brand Personality, Branding, employees, empowering staff, feedback, health, money, motivation, office design, paying staff, rewards, staff, staff management, staff relations, workplace culture
Posted by Penelope Herbert on October 3, 2017 · Leave a Comment
Ready. Set. Go. Startups are remarkably complex things that a lot of people don’t take seriously. For some, the idea of starting a small business is easy. How hard can it be? You just come up with an idea, get some money, and then everything falls into place. You’ll be surprised at how many people … Continue reading →
Category Strategic Planning + Brand Management · Tagged with Advertising, angel investors, business loan, clever business advice, creating more sales, creating new business, crowdfunding, debt, finances, financials, insanely clever marketing, loan, Marketing, marketing communications, protecting your business, Research, sales, sales pipeline, small business, startups, success
Posted by Penelope Herbert on October 3, 2017 · Leave a Comment
(Don’t) Curb Your Enthusiasm! What To Do If You Feel Like Giving Up On Your Business Do you have boundless passion for your business? A lot of entrepreneurs would consider that to be a stupid question, but it’s a valid one. Lots of entrepreneurs find themselves feeling fatigued in one way or another. It can … Continue reading →
Category Strategic Planning + Brand Management · Tagged with being entrepreneurial, Brand Personality, Branding, business fun, business growth, business skills, clever business advice, insanely clever marketing, protecting your business, small business, Working ON your business, young entrepreneurs
Posted by Penelope Herbert on September 15, 2017 · Leave a Comment
Go Global Or Go Home: Why The Global Marketplace Could Expand Your Small Business Just think about how much the nature of small business has changed over the past 30 years. There was no such thing as ‘go global’. Your average high street in the ‘80s was rife with small businesses, boutiques, “Mom ’n’ Pop” … Continue reading →
Category Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Business, Facebook, global, google, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online promotions, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
Posted by Penelope Herbert on September 12, 2017 · Leave a Comment
What Does It Take To Be A Smart Entrepreneur? That is the question to which every entrepreneur wants the answer. What does it truly take to be a smart business owner? What separates a successful business from an unsuccessful one? Companies rise and fall all the time. The business world is highly fragile, no matter … Continue reading →
Category Strategic Planning + Brand Management · Tagged with being entrepreneurial, Brand Personality, insanely clever marketing, internet marketing, Marketing, online, online promotions, protecting your business, public relations, small business, strategic marketing, website content, Working ON your business, young entrepreneurs
Posted by Penelope Herbert on August 31, 2017 · Leave a Comment
” Learn Code ” probably isn’t high on your list of business priorities. In fact, learning code likely hasn’t even made your top 100 of business must-do’s. Well, now might be the time to proritise it. In business, it takes more than one team to make up a successful and profitable company. There are a … Continue reading →
Category Strategic Planning + Brand Management · Tagged with Branding, business skills, clever business advice, code, code writing, Customer Service, digital marketing, empowering staff, hiring, Marketing, new skills, SEO, small business, staff, website content
Posted by Penelope Herbert on August 30, 2017 · Leave a Comment
Are you ready to launch a new business as a first-time entrepreneur? Chances are you’re wondering if you’ve covered all your bases when it comes to launching your startup. After all, there have been hours and hours of work put into this so far. Coming up with the idea was the easy part! Translating that … Continue reading →
Category Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communications, content creation, events, google, HTML, influencers, internet, internet marketing, launch, Marketing, marketing communications, new business, public relations, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Wordpress
Posted by Penelope Herbert on August 23, 2017 · 1 Comment
Competition is always going to be fierce in the business world. As such, you need to make sure that you gain the upper hand for your business. Ideally, you want to separate your business from the rest of the crowd and make sure it seems like the smart choice for customers or users. But how … Continue reading →
Category Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, budget, communicating with clients, communicating with customers, competitors, costs, customers, cutting costs, digital marketing, e-mail marketing, loyalty, online promotions, recession busting tips, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, Working ON your business
Posted by Penelope Herbert on August 20, 2017 · Leave a Comment
When it comes to marketing, there are so many different directions that you could decide to go in. Of course, the decisions that you make will always be based on your own individual marketing needs. Every business is different, so there would be no set blanket marketing strategy that can work for each. You have … Continue reading →
Category Strategic Planning + Brand Management · Tagged with analysis, data, fresh marketing data, google, Google Analytics, insanely clever marketing, internet marketing, marketing communications, online, Research, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, split testing, strategic marketing, strategy, surveys, viral advertising, Working ON your business
Everyone knows that a website is important to your business. But it’s not simply an on-line brochure. It can be much more than that. Advertising is like gold in the world of business. You need to work hard and long to ensure you have a top class business – but your business cannot get anywhere … Continue reading →
Category Insanely Clever Marketing, Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, global, international business, internet, internet marketing, SEO, strategic marketing, website, website content, website design
The future of your company hinges on the steps you take to protect it today. Sure, growing the business is important. But it’s just as important to make sure that it’s fully protected before you fall into a trap that becomes very costly. Below, you will find out about some of the most important questions … Continue reading →
Category Film Making + Videos, Strategic Planning + Brand Management · Tagged with data, finances, financials, indemnity, insurance, legal services, protecting your business, public relations, recession busting tips, security, small business, storage, Working ON your business
If you sell one or more physical products as part of your business, you might have been advised to outsource your production, so that you can save money and maximise your profits, but is it really a good idea to do so? It’s fair to say that there are many advantages and disadvantages to … Continue reading →
Category Strategic Planning + Brand Management · Tagged with budget, competitors, creating more sales, distribution, employees, manufacturing, outsourcing, production, quality, sales, sales pipeline, savings, skill set, skills, strategic marketing, suppliers, trust
When you’ve started a new business and things are going well, it’s tempting to start trying to expand as soon as possible. But is this always sensible? There are so many businesses out there that have failed because they’ve tried to run before they can walk. If you don’t have the customer base to facilitate … Continue reading →
Category Strategic Planning + Brand Management · Tagged with business growth, communicating with customers, Customer Service, customers, digital marketing, Direct Marketing, employees, keywords, Marketing, marketing communications, online, Research, sales, SEO, small business, small business sales, social media