Posted by Penelope Herbert on September 12, 2017 · Leave a Comment
Visual marketing is reaching another level because the brain craves infographics. 70% of sensory receptors are in your eyes, while it takes 50% of the brain to process visuals. It is no wonder that the number of visualized data on the internet has risen by nearly 10,000% in ten years. Yep, you read that … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, call to action, easy business ideas, explainer videos, Facebook, google, hacks, infographics, insanely clever marketing, internet, internet marketing, markeitng, Marketing, marketing communications, online, online promotions, recession busting tips, sales, sales pipeline, small business, small business promotional ideas, Snapchat, social media, strategic marketing, strategy, traditional marketing, Twitter, video, Videos, viral advertising, viral marketing, visual, Working ON your business
Posted by Penelope Herbert on September 11, 2017 · Leave a Comment
It shouldn’t really come as much of a surprise just how important diverse marketing is to the success of your business. After all, if you’re not bringing in new customers, then your business is never going to be able to grow or even properly sustain itself. However, one mistake that far too many businesses make, … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, clever business advice, communicating with customers, customers, digital marketing, Facebook, google, internet marketing, Marketing, marketing communications, new customers, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, traditional marketing, Twitter, Working ON your business
Posted by Penelope Herbert on September 8, 2017 · Leave a Comment
SEO has continually proven itself to be the most effective method of acquiring business through online affiliate marketing means. It’s likely that you already understand the massive business interest in pursuing SEO strategy these days. While the internet has revolutionized the way that businesses work, communicate and engage with their clients, it has also allowed … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, communication, content creation, Customer Service, customers, digital marketing, google, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, social media, website
Posted by Penelope Herbert on August 31, 2017 · Leave a Comment
Reliable marketing options are open to interpretation depending on who is selling. So what’s the argument for new suggestions? Any new injection of cash to your firm is worthy of celebration. If it’s your first cash injection, even more so! This obviously means you have been approved for some form of loan or investment from … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, budget, Business, clever business advice, communicating with clients, content creation, creating more sales, customer satisfaction, sales pipeline, SEO, small business, small business promotional ideas, small business sales, social media, social media management, video
Posted by Penelope Herbert on August 16, 2017 · Leave a Comment
Independent real estate agents is a growing sector and more salespeople embrace being their own boss, and making more money. There are lots of industries and sectors in which a professional’s goal is to leave behind employment and become independent so that they can work for themselves. One industry in which this is an extremely … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with customers, creating more sales, creating new business, customers, internet, internet marketing, online, real estate, sales pipeline, SEO, small business, small business promotional ideas, website, website content, Working ON your business
Posted by Penelope Herbert on August 2, 2017 · 2 Comments
Social media for business is now seen as an essential digital marketing tool across all industries. It can help you connect your brand with your audience, as well as find opportunities with other professionals and businesses. However, it’s very easy to get social media wrong when you try to use it for your business. Many … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, clever business advice, communications, Facebook, following your passion, goals, internet, LinkedIn, metrics, online, SEO, SERP rankings, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, social media management, strategic marketing, strategy, Twitter, viral marketing, website content, YouTube
Multi channel marketing is going to have to form part of your marketing lexicon if it hasn’t already. In today’s fragmented digital environment, your target audience isn’t just in one place. Instead, they’re scattered over multiple platforms and come to your business from many different approaches. The days of having a single marketing funnel are … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with clients, digital marketing, e-commerce, explainer videos, Facebook, laptop, LinkedIn, Marketing, marketing communications, online, online promotions, Pericope, ROI, sales, selling online, SEO, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Videos, viral marketing, website content
So, you’ve started your own business and chances are that you’re considering setting up online. This isn’t surprising. Almost every business nowadays has some sort of online setup. It makes sense. More and more people are spending increasing amounts of time surfing the web, so it’s a great place for you to make a profit … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, CSS, graphic design, internet, internet marketing, Marketing, marketing communications, online, online promotions, public relations, selling online, SEO, small business, small business promotional ideas, social media, strategic marketing, viral advertising, viral marketing, web design, web hosting, website, website content, Working ON your business
Walk outside of your room or office and take a walk down the street. Look at your surroundings. What will you see? Well, you’re first likely to notice the architecture. The design of the street layout. The people around you. Once these social and navigational thoughts are understood, it’s likely that you’ll notice marketing. Marketing … Continue reading →
Filed under Film Making + Videos · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with clients, communications, customers, digital marketing, explainer videos, film, Film director, Filmmaking, google, guerilla marketing, insanely clever marketing, internet marketing, marketing communications, Media, online, online promotions, public relations, recession busting tips, sales, SEO, small business, small business promotional ideas, social media, strategic marketing, Videos, viral advertising, viral marketing, website content, YouTube
Posted by Penelope Herbert on June 30, 2017 · 1 Comment
Dreams do come true in business. The concept of viral marketing is a highly effective one if a somewhat complex one to utilize. Before we go any further, let’s define exactly what viral marketing is and how it can benefit business to ensure your dreams do come true. Viral marketing is the rapid sharing of … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communications, creating new business, guerilla marketing, marketing communications, public relations, recession busting tips, sales, SEO, small business, small business promotional ideas, social media, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Trust is one of your most valuable commodities as a business. If your customers, clients and even your employees trust you, then they will stick with you, and you will have a successful business as a result. Of course, building trust in your company is not always as easy as it sounds. Trust is a … Continue reading →
Filed under Public Relations · Tagged with Advertising, Brand Personality, clever business advice, customer satisfaction, Customer Service, customers, digital marketing, employees, insanely clever marketing, Marketing, marketing communications, protecting your business, public relations, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
Posted by Penelope Herbert on May 10, 2017 · 1 Comment
Perhaps your business achieved success in the past but it’s started to falter recently. As the market continuously changes, companies come and go within each industry on a never-ending basis. That’s the way business works. However, it doesn’t have to be the way your business works. The reason that the majority of companies fail to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, being found on the internet, Brand Personality, Branding, Business, clever business advice, customer satisfaction, customers, insanely clever marketing, internet marketing, Marketing, marketing communications, online promotions, protecting your business, public relations, recession busting tips, SEO, Shoestring Marketing, small business, small business promotional ideas, social media, strategic marketing, viral marketing, Working ON your business
Posted by Penelope Herbert on April 18, 2017 · Leave a Comment
Promoting your business is one of the key ways to making it sustainable. A popular business will be a successful one, but with the digital revolution comes an opportunity for you to publicise your business like never before. It’s important to think outside of the box, as you want to stand out from the fierce … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, communications, CRM, customers, digital marketing, Facebook, internet marketing, marketing communications, SEO, small business, social media, traditional marketing
Posted by Penelope Herbert on March 23, 2017 · 1 Comment
In business, there is most certainly not one overarching and all-encompassing way of doing things and there is no room for a ‘one size fits all’ approach at any point. Business owners must always be open to the fact that each task they and their business undertake is going to differ from the last … Continue reading →
Filed under Shoestring Marketing · Tagged with Advertising, being found on the internet, Brand Personality, Business, clever business advice, communicating with clients, communications, creating more sales, creating new business, CRM, cross promotion, Customer Service, customers, digital marketing, Direct Marketing, employees, Marketing, marketing communications, SEO, social media management, socila media, strategic marketing
These days, most people believe that marketing only works through online mediums. They feel that traditional methods simply don’t have a place in today’s modern world. But, they are wrong! Online marketing might be a hot topic among marketers nowadays. However, it complements existing offline methods. Perhaps one of the best-known ways of marketing … Continue reading →
Filed under Communications · Tagged with Advertising, Brand Personality, Branding, clever business advice, communicating with clients, communications, copywriting, creating more sales, creating new business, cross promotion, Direct Marketing, distribution, marketing communications, print materials, printing, small business, small business promotional ideas, trade shows, written communication
Looking for ways to have fun in business? It can’t all be work, work, work, surely? The pressure to create an impressive marketing strategy does and always will exist. Unfortunately, it is the nature of being in business. But, the pressure should never slip into your work. As soon as it does, the entire workload … Continue reading →
Posted by Penelope Herbert on February 22, 2017 · 1 Comment
Marketing dollars? What are they? There is no doubt that marketing on a shoestring budget is pretty annoying. If only you had the millions to blast on marketing your company could be massive. Alas, that isn’t the case and you have to keep up with the rest by spending the bare minimum. This strategy … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, content marketing, internet marketing, Marketing, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, training, website content
Posted by Penelope Herbert on November 9, 2016 · Leave a Comment
Every business needs a unique selling point (USP). It’s a key feature of your business that makes you stand out ahead of competitors. It helps you to tailor your efforts to the right people and make more sales. There are numerous ways to develop your unique selling point. You might want to try and be … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with Advertising, being found on the internet, Business, clever business advice, communicating with clients, creating more sales, creating new business, customers, marketing communications, online promotions, sales pipeline, slogan, small business promotional ideas, small business sales, unique selling point, USP
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Posted by Penelope Herbert on September 13, 2016 · 1 Comment
Brand building is always a challenge especially when you’re a startup. And it’s even tougher if you have little money to spend on your marketing strategies! For many businesses, money is tight as banks aren’t so keen to lend cash to startups these days. So how can you start brand building on a budget? You … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, Brand Personality, Branding, Business, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, crowdfunding, Customer Service, customers, recession busting tips, Shoestring Marketing, Small Business Advertising, small business promotional ideas, strategic marketing, viral advertising, Working ON your business, workshops
Posted by Penelope Herbert on September 1, 2016 · 1 Comment
Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, affiliate marketing, android, apps, being found on the internet, business cards, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, online, QR code, sales, SEO, SERP rankings, small business, social media, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Insanely Clever Marketing 