Posted by Penelope Herbert on March 25, 2017 · 1 Comment
Satisfied staff is what many businesses rely upon to get work DONE! Employees give a company the power to accomplish much more than it would with just you by yourself. But, employees will cost top dollar. And, it will take some work to make sure that you get the right ones. Once you’ve gone … Continue reading →
Filed under Public Relations · Tagged with Business, clever business advice, communications, employees, empowering staff, health and safety, insuance, paying staff, protecting your business, public relations, small business, staff management, staff relations, Working ON your business
Posted by Penelope Herbert on March 23, 2017 · 1 Comment
In business, there is most certainly not one overarching and all-encompassing way of doing things and there is no room for a ‘one size fits all’ approach at any point. Business owners must always be open to the fact that each task they and their business undertake is going to differ from the last … Continue reading →
Filed under Shoestring Marketing · Tagged with Advertising, being found on the internet, Brand Personality, Business, clever business advice, communicating with clients, communications, creating more sales, creating new business, CRM, cross promotion, Customer Service, customers, digital marketing, Direct Marketing, employees, Marketing, marketing communications, SEO, social media management, socila media, strategic marketing
Posted by Penelope Herbert on March 15, 2017 · Leave a Comment
Have you ever thought about how to make your staff laugh? Or at least happy. The hardest part of being an employer is juggling the mammoth task of keeping your business operational whilst also ensuring the cogs that keep the system running (the people you employ) are running happily themselves. Unfortunately, you don’t rely … Continue reading →
Filed under Public Relations · Tagged with Brand Personality, clever business advice, communications, creating more sales, customer satisfaction, easy business ideas, employees, happiness, human resource, laughter, office decor ideas, office design, perks, protecting your business, recession busting tips, sales, small business, small business promotional ideas, Working ON your business
Posted by Penelope Herbert on March 10, 2017 · Leave a Comment
Charity marketing, or marketing a not-for-profit organization, is highly competitive as more charities work for the donation dollar. If you run a charity, then first, well done. It’s a tough job with little reward other than whatever you take from it. But, it is just like running a business. You will need to pay … Continue reading →
Filed under Public Relations · Tagged with charity, communications, donations, Facebook, influencers, Instagram, LinkedIn, marketing communications, NFP, not-for-profit help, social media, target marketing, traditional marketing, Twitter
These days, most people believe that marketing only works through online mediums. They feel that traditional methods simply don’t have a place in today’s modern world. But, they are wrong! Online marketing might be a hot topic among marketers nowadays. However, it complements existing offline methods. Perhaps one of the best-known ways of marketing … Continue reading →
Filed under Communications · Tagged with Advertising, Brand Personality, Branding, clever business advice, communicating with clients, communications, copywriting, creating more sales, creating new business, cross promotion, Direct Marketing, distribution, marketing communications, print materials, printing, small business, small business promotional ideas, trade shows, written communication
Beauty sells when it comes to most aspects of business. So small business owners know that their website is a place where their potential clients go to snoop on them. Competitors will want to find out whether they really are the professional company that they say they are. It’s the website that provides the first … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, calls to action, communications, creating more sales, images, internet marketing, marketing communications, photography, sales, small business, small business promotional ideas, small business sales, trust, website content
Posted by Penelope Herbert on February 16, 2017 · Leave a Comment
Sometimes, doing business requires being direct. Getting customers to notice and shop with you is a hard challenge that a lot of companies struggle with. In most cases, this is because they’re not doing everything that they can to ensure that they are reaching out to customers. It’s not considered rude to contact customers, … Continue reading →
Posted by Penelope Herbert on February 8, 2017 · Leave a Comment
Build better supplier relationships with some simple tips that will elevate your business above the competition. It doesn’t really matter what business or sector you are operation in – whether service or product – you are almost completely reliant on your suppliers. Therefore, an approach to build better supplier relationships must be addressed in your … Continue reading →
Filed under Customer Service · Tagged with communicating with clients, communications, creating more sales, customer satisfaction, Customer Service, ordering, quality, relationships, sales, sales pipeline, strategic marketing, suppliers
Posted by Penelope Herbert on January 31, 2017 · 1 Comment
Hotel marketing may be the difference between success and failure. Running a hotel, or any kind of bed and breakfast accommodation can be extremely challenging. This is especially true in the after-throes of a recession when people aren’t holidaying and, when they do, they choose an overseas destination. However, there is still a market share … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, communications, Customer Service, hospitality, hotel, marketing communications, public relations, unique selling point, USP, website content, your competition
Posted by Penelope Herbert on November 30, 2016 · 2 Comments
Marketing is essential for any business – as you must surely be aware if you’re on this blog! But a key aspect of memorable marketing is your branding. When you’re developing your brand, you need to think about at least three things. Your branding is about creating a personality and look for your business that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communicating with clients, communications, creating more sales, customers, design, graphic design, protecting your business, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, trade shows, trademarks, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on October 28, 2016 · 1 Comment
So you’ve set up your new business. You’ve had the idea, and you’ve put in the work to make it a reality. First of all: congratulations! Being able to take that first step of conceptual to concrete is difficult and takes no shortage of hard work. But now you’re faced with a new dilemma: how … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communicating with clients, communications, creating more sales, customers, incentives, insanely clever marketing, internet marketing, marketing communications, online, recession busting tips, sales, SEO, Shoestring Marketing, small business, small business sales, social media, strategic marketing, target audience, target marketing, Working ON your business
Posted by Penelope Herbert on October 22, 2016 · Leave a Comment
Has the physical world passed you by? Nowadays, when you talk about marketing, the conversation always seems to revolve around the same topic. That topic is how you get attention online. Make no mistake, social media and content marketing and all the rest of it are still important. They’re still essential strategies of your marketing … Continue reading →
Posted by Penelope Herbert on October 12, 2016 · Leave a Comment
Smartphones are becoming smarter because the global business landscape is in a constant process of adaptation. To be successful, companies need to keep up with the newest developments. New technology is always being introduced so smart businesses need to take advantage of the latest tech. One of the biggest technological developments of our generation is … Continue reading →
Filed under Shoestring Marketing · Tagged with android, apps, communicating with clients, communications, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, online, online promotions, online shopping, payments, podcasts, SEO, SERP rankings
Posted by Penelope Herbert on October 8, 2016 · 1 Comment
We all need to attract new customers and keep sales prospects flowing through the sales pipeline. However, marketing is a complex thing, requiring hours of hard work in analyzing the most intricate details and statistics. There are times when we need instant success, however. We can’t afford to mess around with long-term strategies that might … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Business, clever business advice, communicating with clients, communications, creating more sales, cross promotion, customers, digital marketing, easy business ideas, insanely clever marketing, internet marketing, loyalty, marketing communications, pay per click, PPC, PPC ads, recession busting tips, referral marketing, sales, sales pipeline, small business promotional ideas, small business sales, social media, website content, Working ON your business
Image ·
Posted by Penelope Herbert on September 13, 2016 · 1 Comment
Brand building is always a challenge especially when you’re a startup. And it’s even tougher if you have little money to spend on your marketing strategies! For many businesses, money is tight as banks aren’t so keen to lend cash to startups these days. So how can you start brand building on a budget? You … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, Brand Personality, Branding, Business, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, crowdfunding, Customer Service, customers, recession busting tips, Shoestring Marketing, Small Business Advertising, small business promotional ideas, strategic marketing, viral advertising, Working ON your business, workshops
Posted by Penelope Herbert on September 9, 2016 · Leave a Comment
Innovative tech solutions are imperative for your business regardless of whether you work in a building or a room in your home; your office is the central hub of your business. It’s the place where you interact with your co-workers, customers, and suppliers. And it’s also the location where important decisions get made about your … Continue reading →
Filed under Communications · Tagged with being found on the internet, clever business advice, communicating with clients, communications, computers, creating more sales, creating new business, dual band wi-fi, fibre optic, innovation, internet marketing, latest technology, sales, small business
Image ·
Posted by Penelope Herbert on September 5, 2016 · Leave a Comment
Marketing your business is never easy yet it’s something that every business owner has to do. If your business has a few unique features that other businesses don’t have, you should promote them. They can be used to market your business better and reach new customers. So, what are the best features to focus on … Continue reading →
Filed under Communications · Tagged with Brand Personality, Business, clever business advice, communicating with clients, communications, creating more sales, creating new business, digital marketing, green credentials, marketing communications, public relations, recession busting tips, recycling, Shoestring Marketing, small business promotional ideas, sustainable office design, unique selling point, USP, Working ON your business
Posted by Penelope Herbert on September 1, 2016 · 1 Comment
Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, affiliate marketing, android, apps, being found on the internet, business cards, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, online, QR code, sales, SEO, SERP rankings, small business, social media, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on September 1, 2016 · Leave a Comment
Do you have reputation issues? On our little section of the web, we love exploring new ideas to make sure your business is seen and noticed on the market. From offline tricks to online solutions, we have the answer to your marketing problems. Yet, you should realise that making your business a success is as … Continue reading →
Filed under Insanely Clever Marketing, Strategic Planning + Brand Management · Tagged with Brand Personality, Business, clever business advice, communicating with clients, communications, crisis communication, crisis planning, customer satisfaction, Customer Service, customers, protecting your business, public relations, recovering from a crisis, reputation, small business, Small Business Advertising, small business sales, Working ON your business
Posted by Penelope Herbert on August 31, 2016 · Leave a Comment
Do you need new marketing methods for a trade show or business exhibition at which you are displaying? Trade shows and exhibitions are wonderful opportunities to present your business to the world. Hopefully, you will be able to catch the interest of investors. These investors have the power to take your company towards exciting new … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, Brand Personality, clever business advice, communicating with clients, communications, creating more sales, creating new business, design, digital marketing, display screens, gifts, insanely clever marketing, investment, investors, marketing communications, merchandise, Networking, sales pipeline, small business promotional ideas, small business sales, trade shows