Posted by Penelope Herbert on May 5, 2018 · 1 Comment
By now, you will probably feel like you’ve heard all there is to know about new digital marketing. I’m sure that you can probably explain the various pros and cons in a lot of great detail! But are you really sure that you know everything that comes under the term “new digital marketing”? There … Continue reading →
Category Advertising + Promotional · Tagged with brand fit, Brand Personality, Branding, clients, content creation, content marketing, creating new business, digital, digital marketing, Facebook, google, Google adwords, Google Analytics, latest technology, logo, new business, ranking, search engine, SEO, SERP rankings, small business, social media, technology, Twitter, website content
Posted by Penelope Herbert on February 7, 2018 · Leave a Comment
Marketing is a mountain to climb, not a hill to stroll. This, in effect, means that in order to achieve the best and most reliably rewarding marketing strategy, you must conform to a list of important duties. A solid marketing strategy can potentially help your firm out of irrelevance, or it can cement its place … Continue reading →
Category Advertising + Promotional · Tagged with Advertising, Brand Personality, Business, clever business advice, clients, communicating with customers, communication, communications, consistency, creating more sales, creating new business, Customer Service, customers, employees, inclusion, Marketing, marketing communications, public relations, small business, small business promotional ideas, social media, stability, staff, strategic marketing, training, truth, Working ON your business
Posted by Penelope Herbert on October 28, 2017 · Leave a Comment
Event trends come and go from tupperware parties to speed dating. However, for businesses, the advancement of technology may have made a difference to event trends now. Corporate events are the new king of marketing. Ten years ago, they were the best marketing technique a company never had. Nowadays, everyone giant corporations and SMEs use … Continue reading →
Category Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, Business, clever business advice, communicating with clients, communicating with customers, corporate events, customers, event management, events, Facebook, gifts, live streaming, new customers, online promotions, Pokomon, promotions, small business, small business promotional ideas, social media, strategic marketing, virtual, Working ON your business
Posted by Penelope Herbert on September 22, 2017 · Leave a Comment
Click through rate is now part of the modern marketing lexicon. Is it part of yours? If not, then you need to read these shamefully easy tips eight now! In the modern advertising world, there’s one term that everyone is speaking about. Every business and advertiser under the sun is talking about CTR (click through … Continue reading →
Category Advertising + Promotional · Tagged with Advertising, being found on the internet, bids, Branding, call to action, clever business advice, creating more sales, CTR, digital marketing, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online, online promotions, recession busting tips, sales, SEO, SERP rankings, Shoestring Marketing, small business, small business sales, viral marketing, website content
Posted by Penelope Herbert on September 12, 2017 · Leave a Comment
Visual marketing is reaching another level because the brain craves infographics. 70% of sensory receptors are in your eyes, while it takes 50% of the brain to process visuals. It is no wonder that the number of visualized data on the internet has risen by nearly 10,000% in ten years. Yep, you read that … Continue reading →
Category Advertising + Promotional · Tagged with Advertising, being found on the internet, call to action, easy business ideas, explainer videos, Facebook, google, hacks, infographics, insanely clever marketing, internet, internet marketing, markeitng, Marketing, marketing communications, online, online promotions, recession busting tips, sales, sales pipeline, small business, small business promotional ideas, Snapchat, social media, strategic marketing, strategy, traditional marketing, Twitter, video, Videos, viral advertising, viral marketing, visual, Working ON your business
Posted by Penelope Herbert on September 8, 2017 · Leave a Comment
SEO has continually proven itself to be the most effective method of acquiring business through online affiliate marketing means. It’s likely that you already understand the massive business interest in pursuing SEO strategy these days. While the internet has revolutionized the way that businesses work, communicate and engage with their clients, it has also allowed … Continue reading →
Category Advertising + Promotional · Tagged with Advertising, being found on the internet, communication, content creation, Customer Service, customers, digital marketing, google, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, social media, website
Posted by Penelope Herbert on August 16, 2017 · Leave a Comment
Independent real estate agents is a growing sector and more salespeople embrace being their own boss, and making more money. There are lots of industries and sectors in which a professional’s goal is to leave behind employment and become independent so that they can work for themselves. One industry in which this is an extremely … Continue reading →
Category Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with customers, creating more sales, creating new business, customers, internet, internet marketing, online, real estate, sales pipeline, SEO, small business, small business promotional ideas, website, website content, Working ON your business
Posted by Penelope Herbert on August 10, 2017 · Leave a Comment
If your business offers any kind of service, then you have likely at least once floated the idea of offering free trials. Of course, no business owner likes the notion of a “free” anything. You’re in this to make money, not to offer a freebie that people can use and then abandon – so … Continue reading →
Category Advertising + Promotional · Tagged with Branding, clever business advice, communicating with clients, communications, creating more sales, Customer Service, customers, digital marketing, free trial, lead generation, leads, online, online promotions, public relations, recession busting tips, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
Posted by Penelope Herbert on August 2, 2017 · 2 Comments
Social media for business is now seen as an essential digital marketing tool across all industries. It can help you connect your brand with your audience, as well as find opportunities with other professionals and businesses. However, it’s very easy to get social media wrong when you try to use it for your business. Many … Continue reading →
Category Advertising + Promotional · Tagged with Advertising, being found on the internet, clever business advice, communications, Facebook, following your passion, goals, internet, LinkedIn, metrics, online, SEO, SERP rankings, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, social media management, strategic marketing, strategy, Twitter, viral marketing, website content, YouTube
Posted by Penelope Herbert on August 2, 2017 · Leave a Comment
Networking events can be scary functions you seek to avoid, or a great opportunity for increasing your business. But what about creating your own? Interactivity and personability are two of the key tools when it comes to building relationships in business. And the one perfect way to put these into practice is to create networking … Continue reading →
Category Advertising + Promotional · Tagged with Brand Personality, Branding, Business, clever business advice, clients, communicating with customers, communications, creating more sales, creating new business, Customer Service, customers, Direct Marketing, event management, events, Networking, networks, public relations, small business, small business promotional ideas, small business sales
Multi channel marketing is going to have to form part of your marketing lexicon if it hasn’t already. In today’s fragmented digital environment, your target audience isn’t just in one place. Instead, they’re scattered over multiple platforms and come to your business from many different approaches. The days of having a single marketing funnel are … Continue reading →
Category Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with clients, digital marketing, e-commerce, explainer videos, Facebook, laptop, LinkedIn, Marketing, marketing communications, online, online promotions, Pericope, ROI, sales, selling online, SEO, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Videos, viral marketing, website content
So, you’ve started your own business and chances are that you’re considering setting up online. This isn’t surprising. Almost every business nowadays has some sort of online setup. It makes sense. More and more people are spending increasing amounts of time surfing the web, so it’s a great place for you to make a profit … Continue reading →
Category Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, CSS, graphic design, internet, internet marketing, Marketing, marketing communications, online, online promotions, public relations, selling online, SEO, small business, small business promotional ideas, social media, strategic marketing, viral advertising, viral marketing, web design, web hosting, website, website content, Working ON your business
Running an online business isn’t always easy. There are many challenges that entrepreneurs face when they try to make a success of their online space. Making sure that your website fits the bill is one of the most important things to think about when you’re setting up an online business. It’s essential that you’re … Continue reading →
Category Advertising + Promotional · Tagged with being found on the internet, content creation, content marketing, digital marketing, explainer videos, Facebook, images, Marketing, Marketing Planning, Networking, networks, online promotions, photography, Planning, public relations, selling online, SEO, SERP rankings, social media, Twitter
Having a winning business is the end game when you own your own company. And if you are an employee, then don’t you also want to work for a company that’s on the winning side? There are countless articles out there about why an online presence is important for your winning business. The chances are, … Continue reading →
Category Advertising + Promotional · Tagged with apps, being found on the internet, competition, competitors, customer satisfaction, Customer Service, digital marketing, Direct Marketing, easy business ideas, employees, internet, internet marketing, marketing communications, news, online, protecting your business, sales, selling online, SEO, Shoestring Marketing, small business, small business promotional ideas, Working ON your business
Posted by Penelope Herbert on June 30, 2017 · 1 Comment
Dreams do come true in business. The concept of viral marketing is a highly effective one if a somewhat complex one to utilize. Before we go any further, let’s define exactly what viral marketing is and how it can benefit business to ensure your dreams do come true. Viral marketing is the rapid sharing of … Continue reading →
Category Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communications, creating new business, guerilla marketing, marketing communications, public relations, recession busting tips, sales, SEO, small business, small business promotional ideas, social media, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Is your business website boring? How would you know? You’re a clued up business owner. You know the internet and a vibrant online presence is vital when it comes to running a modern business. So you’ve done it: a check in the box, you’ve got the social media accounts and – of course – you’ve … Continue reading →
Category Advertising + Promotional · Tagged with being found on the internet, Brand Personality, communicating with clients, creating more sales, creating new business, customer satisfaction, Customer Service, customers, digital marketing, internet, marketing communications, protecting your business, recession busting tips, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, viral marketing, website content, Working ON your business
One of the most troubling things with modern businesses is their inability to adapt. Social media marketing has been around for a long time and it’s only now that most startups and small business are catching on to the trend. However, unless social media marketing promotions are implemented early on in your business’s life, … Continue reading →
Category Advertising + Promotional · Tagged with being found on the internet, cloud, consumer, Customer Service, customers, Dropbox, google, internet, networks, online, selling online, SEO, social media
With the way things are going with social media and online business, it can seem like an uphill struggle, especially if you are a start-up. You’ll need a guide to improving your online presence. There are constant changes to social media algorithms and search engines that it can be hard to get your brand … Continue reading →
Category Advertising + Promotional · Tagged with backlinks, being found on the internet, internet marketing, online, online promotions, search engine, selling online, SEO, SERP rankings, small business, social media, social media management, website content
Online marketing techniques can be a super effective way to get the results you really want to see in your business. There are so many different methods out there, but you can’t argue with the following: Vlogging Video blogging hasn’t been around as long as other online marketing techniques, but it’s certainly one of … Continue reading →
Category Advertising + Promotional · Tagged with being found on the internet, content creation, explainer videos, Facebook, influencers, internet, internet marketing, pay per click, PPC, PPC ads, SEO, social media, Videos, Vlogging
Posted by Penelope Herbert on May 5, 2017 · 1 Comment
These days, modern real estate marketing means operating in real time; generating, developing and then managing leads as fast as they’re interacting with your company. When you’re in real estate, you need to be leveraging all the tech you have at your disposal to keep on top of the many changes constantly taking place in … Continue reading →
Category Advertising + Promotional · Tagged with Brand Personality, content creation, CRM, Customer Service, customers, internet, lead generation, mobile, mobile phone, real estate, SERP rankings, smartphone, web design