Posted by Penelope Herbert on December 5, 2016 · 1 Comment
Selling online and running an online retail business shouldn’t be hard. But a combination of a lack of experience and sheer stubbornness can make it that way for the majority of entrepreneurs who start up in e-commerce. The main problem with selling online, as with so many retail businesses, is in managing the products. Often, … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Caroline Stanbury, customers, digital marketing, Direct Marketing, e-commerce, ERP, funding, internet marketing, online, online promotions, online shopping, processes, sales, sales pipeline, Shoestring Marketing, shopping online, small business, small business sales, strategic marketing, systems, viral advertising, website content, women in business, Working ON your business
Posted by Penelope Herbert on November 30, 2016 · 2 Comments
Marketing is essential for any business – as you must surely be aware if you’re on this blog! But a key aspect of memorable marketing is your branding. When you’re developing your brand, you need to think about at least three things. Your branding is about creating a personality and look for your business that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communicating with clients, communications, creating more sales, customers, design, graphic design, protecting your business, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, trade shows, trademarks, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on October 28, 2016 · 1 Comment
So you’ve set up your new business. You’ve had the idea, and you’ve put in the work to make it a reality. First of all: congratulations! Being able to take that first step of conceptual to concrete is difficult and takes no shortage of hard work. But now you’re faced with a new dilemma: how … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communicating with clients, communications, creating more sales, customers, incentives, insanely clever marketing, internet marketing, marketing communications, online, recession busting tips, sales, SEO, Shoestring Marketing, small business, small business sales, social media, strategic marketing, target audience, target marketing, Working ON your business
Posted by Penelope Herbert on October 8, 2016 · 1 Comment
We all need to attract new customers and keep sales prospects flowing through the sales pipeline. However, marketing is a complex thing, requiring hours of hard work in analyzing the most intricate details and statistics. There are times when we need instant success, however. We can’t afford to mess around with long-term strategies that might … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Business, clever business advice, communicating with clients, communications, creating more sales, cross promotion, customers, digital marketing, easy business ideas, insanely clever marketing, internet marketing, loyalty, marketing communications, pay per click, PPC, PPC ads, recession busting tips, referral marketing, sales, sales pipeline, small business promotional ideas, small business sales, social media, website content, Working ON your business
Posted by Penelope Herbert on October 6, 2016 · Leave a Comment
Snoop competitors is what you may need to do because the world of SEO and backlinks can be a tricky one to navigate. In fact, there are so many variables to consider that it can sometimes get a little overwhelming. But, as with many tricky things in life, there are short cuts. Probably the best … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on October 4, 2016 · 1 Comment
SEO. Search Engine Optimization. Many marketing professionals have tried to insinuate for years that SEO is going to die. However, we’ve learned by now that SEO is never going away. The only thing that happens to SEO is change. Here’s why SEO is never going away: Giving Value To Customers Over the years SEO has … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on October 1, 2016 · Leave a Comment
Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business. Competition is so extreme online that … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on September 9, 2016 · Leave a Comment
Innovative tech solutions are imperative for your business regardless of whether you work in a building or a room in your home; your office is the central hub of your business. It’s the place where you interact with your co-workers, customers, and suppliers. And it’s also the location where important decisions get made about your … Continue reading →
Filed under Communications · Tagged with being found on the internet, clever business advice, communicating with clients, communications, computers, creating more sales, creating new business, dual band wi-fi, fibre optic, innovation, internet marketing, latest technology, sales, small business
Posted by Penelope Herbert on September 1, 2016 · 1 Comment
Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, affiliate marketing, android, apps, being found on the internet, business cards, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, online, QR code, sales, SEO, SERP rankings, small business, social media, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
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Posted by Penelope Herbert on August 31, 2016 · 2 Comments
How healthy is your online marketing? When you’re trying to sell something, you need to promote it to the masses. These days, most people opt for online marketing. After all; it’s straightforward and cost-effective to even micro-entrepreneurs. The trouble is, some online marketing strategies just suck. Many of us spend a lot of money on … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, blogging, Brand Personality, Business, CandidSky, clever business advice, creating more sales, creating new business, digital marketing, insanely clever marketing, internet marketing, marketing communications, Marketing Planning, online promotions, recession busting tips, ROI, sales, sales pipeline, SEO, small business, start up, strategic marketing, viral marketing, Working ON your business
If you’re not so clued-up about what is CRM, you might be wondering what on earth everyone’s going on about. Now is a great time to understand what CRM actually is. If you want to maintain a good relationship with your customers and improve profits, it’s an important consideration. To help you, there are three … Continue reading →
Filed under Customer Service · Tagged with Business, clever business advice, communicating with clients, communications, consumer, creating more sales, creating new business, CRM, customers, Marketing, profits, relationships, sales, sales pipeline, small business sales, software, software tools, Working ON your business
Posted by Penelope Herbert on August 18, 2016 · 1 Comment
Countless brands with mobile apps have benefited massively from having their mobile apps on Google’s organic search results.So how can you boost your apps SERP Rankings? Aside from web pages and social profiles, companies are reaping in floods of new business by having their iPhone and Android apps right up there on SERPs. Having an … Continue reading →
Filed under Communications · Tagged with Advertising, android, apps, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, QR code, sales, SEO, SERP rankings, small business, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
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Posted by Penelope Herbert on August 15, 2016 · 1 Comment
If you own or manage a website then this quick SEO checklist will help you.
Filed under Quick Tips · Tagged with Advertising, android, apps, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, QR code, sales, SEO, SERP rankings, small business, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on August 5, 2016 · Leave a Comment
#What will you lose? Customers would rather NOT LOSE something than gain something. Instead of saying “This software will save you $50 per day in overtime costs” its more effective to say “You are losing $13,000 per year in reduced production” It’s called Selling the Consequences. What will you lose if you don’t provide this … Continue reading →
Filed under Quick Tips · Tagged with clever business advice, communicating with clients, cross promotion, easy business ideas, recession busting tips, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing
What is this thing called Content Marketing? Before I answer, please consider these questions – Do you have a website simply to maintain an on-line presence? Is your website only used as an on-line brochure or shop front? Is it a place where your products and services are displayed? If so, then you still … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, content creation, content marketing, creating more sales, google, sales, search engines, SEO, small business promotional ideas, small business sales, viral advertising, viral marketing, website content
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Posted by Penelope Herbert on April 29, 2016 · 1 Comment
As a journalist and copywriter, I talk with people who often find words challenging. That’s not to say they can’t string a sentence together. No, it means they find it hard to generate written copy to promote their products or services. I’d be happy if business owners just came to me to write their copy … Continue reading →
Filed under Advertising + Promotional, Communications · Tagged with Business, clever business advice, communications, copywriting, creating more sales, creating new business, marketing communications, sales, small business promotional ideas, small business sales, written communication
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Posted by Penelope Herbert on February 24, 2016 · 1 Comment
Do you know what NOT to do when business is tough? Being in business is both liberating AND challenging especially when cash-flow, and customers, ebb and flow. It’s like standing on the beach seeing the waves come towards you and thinking you’re going to get to drenched. And then the tide goes out and you … Continue reading →
Filed under Quick Tips · Tagged with Business, clever business advice, communicating with clients, creating more sales, Customer Service, keeping clients, Marketing, marketing communications, protecting your business, public relations, Quick Tips, recession busting tips, sales, sales calls, sales pipeline, servicing, small business sales, tough times
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Posted by Penelope Herbert on February 2, 2016 · 1 Comment
As a small business, can you create powerful content marketing to raise the on-line profile and following of your brand? FACT* Over 50% of consumers are swayed to purchase products and services from companies that publish relevant digital content FACT* Over 65% of consumers use the content they find on websites and social media to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Brand Personality, clever business advice, communicating with clients, communications, content creation, content marketing, creating more sales, cross promotion, digital marketing, internet marketing, lead generation, marketing communications, sales, Small Business Advertising, social media management, strategic marketing, website content
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Posted by Penelope Herbert on January 22, 2016 · Leave a Comment
In Part One of simple ways to segment your market, I outlined the first five steps. Here are the remaining three steps to help you maximise your marketing dollar and reach the exact audience you seek. Bite Six: Why Would They Choose You? Formulate the FEATURES and BENEFITS that will attract your audience. Here are … Continue reading →
Filed under Communications, Sales + Sales Pipelines · Tagged with Advertising, Business, clever business advice, communicating with clients, communications, creating more sales, easy business ideas, insanely clever marketing, marketing communications, public relations, sales, segmenting, Shoestring Marketing, small business promotional ideas, small business sales, strategic marketing
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Posted by Penelope Herbert on January 21, 2016 · 1 Comment
Do you know how to eat an elephant? One bite at a time. Which means you need simple ways to segment your market. The biggest marketing mistake small business owners can make is trying to cover too much ground at once. Business owners may say ”Oh, I can sell to anyone” and that may be … Continue reading →
Filed under Communications, Sales + Sales Pipelines · Tagged with Advertising, Business, clever business advice, communicating with clients, communications, creating more sales, easy business ideas, insanely clever marketing, marketing communications, public relations, sales, segmenting, Shoestring Marketing, small business promotional ideas, small business sales, strategic marketing
Insanely Clever Marketing 