Trust is one of your most valuable commodities as a business. If your customers, clients and even your employees trust you, then they will stick with you, and you will have a successful business as a result. Of course, building trust in your company is not always as easy as it sounds. Trust is a … Continue reading →
Filed under Public Relations · Tagged with Advertising, Brand Personality, clever business advice, customer satisfaction, Customer Service, customers, digital marketing, employees, insanely clever marketing, Marketing, marketing communications, protecting your business, public relations, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
As a business owner, at some point in time, you will need to have a serious think about marketing. And even if you have a few smart ideas knocking around your brain, the reality is that your efforts are far more likely to be successful using experienced and savvy marketers. The big question is, given … Continue reading →
Posted by Penelope Herbert on May 10, 2017 · 1 Comment
Perhaps your business achieved success in the past but it’s started to falter recently. As the market continuously changes, companies come and go within each industry on a never-ending basis. That’s the way business works. However, it doesn’t have to be the way your business works. The reason that the majority of companies fail to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, being found on the internet, Brand Personality, Branding, Business, clever business advice, customer satisfaction, customers, insanely clever marketing, internet marketing, Marketing, marketing communications, online promotions, protecting your business, public relations, recession busting tips, SEO, Shoestring Marketing, small business, small business promotional ideas, social media, strategic marketing, viral marketing, Working ON your business
Posted by Penelope Herbert on May 5, 2017 · 1 Comment
These days, modern real estate marketing means operating in real time; generating, developing and then managing leads as fast as they’re interacting with your company. When you’re in real estate, you need to be leveraging all the tech you have at your disposal to keep on top of the many changes constantly taking place in … Continue reading →
Filed under Advertising + Promotional · Tagged with Brand Personality, content creation, CRM, Customer Service, customers, internet, lead generation, mobile, mobile phone, real estate, SERP rankings, smartphone, web design
Posted by Penelope Herbert on April 21, 2017 · Leave a Comment
The most important part of any marketing campaign is its call to action. You could have the fanciest, gorgeous, effervescent, relatable and compelling campaign ever imagined, but without a call to action, it will all be for nothing. Your call to action is the part of your advert that encourages the viewer to take the … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Brand Personality, calls to action, communicating with clients, communications, creating more sales, internet marketing, marketing communications, persuasion, sales, sales pipeline, small business sales, written communication
Posted by Penelope Herbert on March 23, 2017 · Leave a Comment
Do you want a business workplace that wins you sales? Maybe you don’t realize that your workplace is one of the most vital assets at your disposal… if you use it right. More than giving people a place to work, it can create a more engaged, motivated, and happier team which is good for … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with brand ambassadors, Brand Personality, Branding, creating more sales, Customer Service, customers, employees, empowering staff, office design, office space, sales, sales pipeline, small business sales, software, workplace culture
Posted by Penelope Herbert on March 23, 2017 · 1 Comment
In business, there is most certainly not one overarching and all-encompassing way of doing things and there is no room for a ‘one size fits all’ approach at any point. Business owners must always be open to the fact that each task they and their business undertake is going to differ from the last … Continue reading →
Filed under Shoestring Marketing · Tagged with Advertising, being found on the internet, Brand Personality, Business, clever business advice, communicating with clients, communications, creating more sales, creating new business, CRM, cross promotion, Customer Service, customers, digital marketing, Direct Marketing, employees, Marketing, marketing communications, SEO, social media management, socila media, strategic marketing
Posted by Penelope Herbert on March 15, 2017 · Leave a Comment
Have you ever thought about how to make your staff laugh? Or at least happy. The hardest part of being an employer is juggling the mammoth task of keeping your business operational whilst also ensuring the cogs that keep the system running (the people you employ) are running happily themselves. Unfortunately, you don’t rely … Continue reading →
Filed under Public Relations · Tagged with Brand Personality, clever business advice, communications, creating more sales, customer satisfaction, easy business ideas, employees, happiness, human resource, laughter, office decor ideas, office design, perks, protecting your business, recession busting tips, sales, small business, small business promotional ideas, Working ON your business
Posted by Penelope Herbert on March 14, 2017 · Leave a Comment
People are the greatest resource a business has at its disposal. They are why it’s productive or unproductive. They’re pioneers, advisors, and strategists if you give them the opportunity. They can also be a huge part of the business’s brand. Whether you want them to be or not. So, make sure they’re doing the brand … Continue reading →
These days, most people believe that marketing only works through online mediums. They feel that traditional methods simply don’t have a place in today’s modern world. But, they are wrong! Online marketing might be a hot topic among marketers nowadays. However, it complements existing offline methods. Perhaps one of the best-known ways of marketing … Continue reading →
Filed under Communications · Tagged with Advertising, Brand Personality, Branding, clever business advice, communicating with clients, communications, copywriting, creating more sales, creating new business, cross promotion, Direct Marketing, distribution, marketing communications, print materials, printing, small business, small business promotional ideas, trade shows, written communication
Posted by Penelope Herbert on February 22, 2017 · 2 Comments
Keep your enemies close? Really? Well, you have to be better than average to make it in this industry. In fact, you have to be pretty exceptional. Why? Because there are so many rivals on the market that consumers have a lot of choice. If business standards aren’t up to scratch customers will simply choose … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with analysis, Brand Personality, Branding, clever business advice, competitors, easy business ideas, Nathan Gotch, protecting your business, Shoestring Marketing, small business, small business promotional ideas, strengths, SWOT, your competition
Posted by Penelope Herbert on February 16, 2017 · Leave a Comment
Making A Product The Market Can’t Get Enough Of : The product itself is the main component of its own success. However, creating a great product, understanding your target market and their needs, doesn’t guarantee getting a great result. You’re also going to have to make that product easier to buy. So, let’s look at … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being creative, brand ambassadors, Brand Personality, Branding, clever business advice, creating buzz, creating new business, easy business ideas, influencers, insanely clever marketing, Marketing, product development, small business promotional ideas, small business sales, trade shows, YouTube
Posted by Penelope Herbert on February 10, 2017 · Leave a Comment
Create The Best Business Image Not Through Customers, But Through Employees The relationship between a business and their customers is perhaps the most obvious way to direct the best business image. But it’s not the only way. One of the best ways to show your business image is by caring more about the people in … Continue reading →
Filed under Public Relations · Tagged with brand ambassadors, Brand Personality, Branding, clever business advice, creating new business, customer satisfaction, customers, easy business ideas, employees, professional image, profits, referral marketing, Working ON your business
Posted by Penelope Herbert on February 2, 2017 · Leave a Comment
Making your business relatable is a common conundrum many CEOs face in their professional careers. Unless you are working in a B2B industry, your potential customers and clients are simply going to be average Joe’s, who just want to know if you can get the job done for them. Any fancy business talk, analytical graphs … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Brand Personality, Branding, clever business advice, Customer Service, customers, easy business ideas, people, small business, small business promotional ideas, small business sales, Working ON your business
Posted by Penelope Herbert on November 30, 2016 · 2 Comments
Marketing is essential for any business – as you must surely be aware if you’re on this blog! But a key aspect of memorable marketing is your branding. When you’re developing your brand, you need to think about at least three things. Your branding is about creating a personality and look for your business that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communicating with clients, communications, creating more sales, customers, design, graphic design, protecting your business, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, trade shows, trademarks, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on October 28, 2016 · 1 Comment
So you’ve set up your new business. You’ve had the idea, and you’ve put in the work to make it a reality. First of all: congratulations! Being able to take that first step of conceptual to concrete is difficult and takes no shortage of hard work. But now you’re faced with a new dilemma: how … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communicating with clients, communications, creating more sales, customers, incentives, insanely clever marketing, internet marketing, marketing communications, online, recession busting tips, sales, SEO, Shoestring Marketing, small business, small business sales, social media, strategic marketing, target audience, target marketing, Working ON your business
Posted by Penelope Herbert on October 26, 2016 · 1 Comment
Successful brands know that there’s more than one way to achieve the same result. It’s something that applies to most things in life, and in the context of this article; branding. The thing about brand marketing is that some strategies take a long time to achieve results. And others could just end up becoming a … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Brand Personality, Branding, Business, clever business advice, Coca-Cola, communicating with clients, consistency, creating more sales, creating new business, easy business ideas, logo, public relations, recession busting tips, small business promotional ideas, strategic marketing
Posted by Penelope Herbert on October 25, 2016 · 1 Comment
Are you looking for useful ways to increase website sign-ups? Successful websites have a lot of people signing up to their updates and newsletters. These are incredibly useful when it comes to converting users to customers. Here are the ways you can increase website sign-ups today! Don’t rely on pop-ups Many people make the mistake … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, clever business advice, communicating with clients, creating more sales, creating new business, digital marketing, easy business ideas, google, insanely clever marketing, internet marketing, marketing communications, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on October 11, 2016 · Leave a Comment
YouTube has well over 1 billion users now, and that number isn’t expected to diminish any time soon! Aside from the massive audience here, YouTube also has thousands more content creators to partner with, making it a holy grail for the modern digital marketer. Although there’s certainly a lot of potential for marketing success here, … Continue reading →
Filed under Film Making + Videos · Tagged with being found on the internet, Brand Personality, Branding, explainer videos, fashion, haul videos, internet marketing, marketing communications, shopping online, unboxing videos, Videos, viral advertising, viral marketing, YouTube
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Posted by Penelope Herbert on September 13, 2016 · 1 Comment
Brand building is always a challenge especially when you’re a startup. And it’s even tougher if you have little money to spend on your marketing strategies! For many businesses, money is tight as banks aren’t so keen to lend cash to startups these days. So how can you start brand building on a budget? You … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, Brand Personality, Branding, Business, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, crowdfunding, Customer Service, customers, recession busting tips, Shoestring Marketing, Small Business Advertising, small business promotional ideas, strategic marketing, viral advertising, Working ON your business, workshops