Posted by Penelope Herbert on March 14, 2017 · Leave a Comment
Have you ever wanted your own digital business? Is your lack of skill holding you back? Need some help? A lot of people leave school without any business-savvy skills. Of course, most people have qualifications but these struggle to be translated in to an actual job. So, people in this situation are limited to … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, blogging, clever business advice, communicating with clients, creating new business, customers, digital marketing, easy business ideas, internet marketing, marketing communications, online, online promotions, selling online, small business, social media, website content
Posted by Penelope Herbert on February 22, 2017 · 1 Comment
If you’ve been running a business for some time, then you may be getting pretty confident with your SEO. You have to deal with it every day, you’re familiar with the kind of factors that influence your ranking, and you craft and distribute high-quality content regularly. While you may know more about SEO than the … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, competitors, computers, digital marketing, Google Analytics, internet marketing, keywords, SEO, social media, social media management, your competition
Posted by Penelope Herbert on February 19, 2017 · Leave a Comment
The marketing budget in some businesses can be absolutely huge nowadays. To the point that it can be hard to believe that some can sustain such a behemoth of internet, TV, and live advertising. The businesses that can afford it usually have the kind of revenue to support it. If you don’t, then you need … Continue reading →
Filed under Communications · Tagged with digital marketing, e-news, Facebook, influencers, internet marketing, marketing communications, Networking, SEO, social media, social media management, target marketing, Twitter
Posted by Penelope Herbert on February 14, 2017 · 1 Comment
Marketing is one area of business that’s always been evolving at a pretty rapid pace. In today’s constantly connected world, it’s more important than ever for small businesses to make sure they’re using effective, up-to-date marketing tactics. There are many firms that have enjoyed great results from traditional marketing. While digital marketing isn’t the only … Continue reading →
Filed under Advertising + Promotional · Tagged with android, apps, being found on the internet, blogging, digital marketing, google, Google adwords, Google Analytics, iPhone, marketing communications, Marketing Planning, mobile app developers, reblogging, smartphone, social media, social media management, YouTube
Posted by Penelope Herbert on February 8, 2017 · 2 Comments
All online business owners need digital marketing basics to make the biggest impression possible on their audiences. That is how they will promote brand awareness and increase sales levels. However, people without experience often struggle with designing the right strategy. So, we wanted to offer some digital marketing basics advice today. If you’re new to … Continue reading →
Filed under Advertising + Promotional · Tagged with backlinks, being found on the internet, digital marketing, Facebook, LinkedIn, mailing lists, optimization, SEO, social media, Twitter, website content
Posted by Penelope Herbert on February 5, 2017 · Leave a Comment
Are you aware of any of the elements of successful search marketing? A lot of businesses are aware of the importance of search engine optimization – or SEO – and invest a significant amount of their money into trying to rank highly for specific search terms and keywords. It’s an important aspect of any … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, digital marketing, Facebook, internet marketing, keywords, LinkedIn, search engine, SEM, SEO, small business, social media
Posted by Penelope Herbert on December 5, 2016 · 1 Comment
Selling online and running an online retail business shouldn’t be hard. But a combination of a lack of experience and sheer stubbornness can make it that way for the majority of entrepreneurs who start up in e-commerce. The main problem with selling online, as with so many retail businesses, is in managing the products. Often, … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Caroline Stanbury, customers, digital marketing, Direct Marketing, e-commerce, ERP, funding, internet marketing, online, online promotions, online shopping, processes, sales, sales pipeline, Shoestring Marketing, shopping online, small business, small business sales, strategic marketing, systems, viral advertising, website content, women in business, Working ON your business
Posted by Penelope Herbert on October 25, 2016 · 1 Comment
Are you looking for useful ways to increase website sign-ups? Successful websites have a lot of people signing up to their updates and newsletters. These are incredibly useful when it comes to converting users to customers. Here are the ways you can increase website sign-ups today! Don’t rely on pop-ups Many people make the mistake … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, clever business advice, communicating with clients, creating more sales, creating new business, digital marketing, easy business ideas, google, insanely clever marketing, internet marketing, marketing communications, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Posted by Penelope Herbert on October 23, 2016 · Leave a Comment
Marketing Masterclass : No business can afford to overlook the importance of successful marketing. After all, this is your platform for building relationships with customers. In turn, this is what will lead to increased sales and, ultimately, healthy profits. As a small company, your biggest challenge is generating success without disrupting progress elsewhere. There’s no … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with Branding, Customer Service, customers, digital marketing, explainer videos, internet markering, online, online promotions, SEO, shopping online, small business, small business promotional ideas, small business sales, social media, testimonials, trade shows, Videos
Posted by Penelope Herbert on October 16, 2016 · Leave a Comment
Wasting money on marketing is one of the biggest challenges facing small businesses. Money wasted on bad marketing campaigns is mostly money down the drain. What’s more, even if you don’t get any tangible return, you can’t get that money back. It almost feels like gambling, but with really really bad odds. So where are … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, budget, Customer Service, digital marketing, Direct Marketing, google, Google adwords, internet marketing, mailing lists, marketing communications, SEO, Shoestring Marketing, target audience
Posted by Penelope Herbert on October 12, 2016 · 1 Comment
Marketing for small business is always a challenge predominantly due to small budgets. However, another major challenge facing is how to spread the word. Marketing application covers different tactics so there’s no such thing as one method that trumps them all. Every small business is different, and so are the marketing needs of each of … Continue reading →
Filed under Advertising + Promotional · Tagged with apps, budget, customers, digital marketing, Direct Marketing, guerilla marketing, insanely clever marketing, internet marketing, Marketing, marketing communications, online promotions, online shopping, search engines, SEO, Shoestring Marketing, shopping online, small business promotional ideas
Posted by Penelope Herbert on October 8, 2016 · 1 Comment
We all need to attract new customers and keep sales prospects flowing through the sales pipeline. However, marketing is a complex thing, requiring hours of hard work in analyzing the most intricate details and statistics. There are times when we need instant success, however. We can’t afford to mess around with long-term strategies that might … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Business, clever business advice, communicating with clients, communications, creating more sales, cross promotion, customers, digital marketing, easy business ideas, insanely clever marketing, internet marketing, loyalty, marketing communications, pay per click, PPC, PPC ads, recession busting tips, referral marketing, sales, sales pipeline, small business promotional ideas, small business sales, social media, website content, Working ON your business
Posted by Penelope Herbert on October 6, 2016 · Leave a Comment
Snoop competitors is what you may need to do because the world of SEO and backlinks can be a tricky one to navigate. In fact, there are so many variables to consider that it can sometimes get a little overwhelming. But, as with many tricky things in life, there are short cuts. Probably the best … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on October 4, 2016 · 1 Comment
SEO. Search Engine Optimization. Many marketing professionals have tried to insinuate for years that SEO is going to die. However, we’ve learned by now that SEO is never going away. The only thing that happens to SEO is change. Here’s why SEO is never going away: Giving Value To Customers Over the years SEO has … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
Posted by Penelope Herbert on October 1, 2016 · Leave a Comment
Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business. Competition is so extreme online that … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
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Posted by Penelope Herbert on September 5, 2016 · Leave a Comment
Marketing your business is never easy yet it’s something that every business owner has to do. If your business has a few unique features that other businesses don’t have, you should promote them. They can be used to market your business better and reach new customers. So, what are the best features to focus on … Continue reading →
Filed under Communications · Tagged with Brand Personality, Business, clever business advice, communicating with clients, communications, creating more sales, creating new business, digital marketing, green credentials, marketing communications, public relations, recession busting tips, recycling, Shoestring Marketing, small business promotional ideas, sustainable office design, unique selling point, USP, Working ON your business
Posted by Penelope Herbert on September 1, 2016 · 1 Comment
Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, affiliate marketing, android, apps, being found on the internet, business cards, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, online, QR code, sales, SEO, SERP rankings, small business, social media, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
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Posted by Penelope Herbert on August 31, 2016 · 2 Comments
How healthy is your online marketing? When you’re trying to sell something, you need to promote it to the masses. These days, most people opt for online marketing. After all; it’s straightforward and cost-effective to even micro-entrepreneurs. The trouble is, some online marketing strategies just suck. Many of us spend a lot of money on … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, blogging, Brand Personality, Business, CandidSky, clever business advice, creating more sales, creating new business, digital marketing, insanely clever marketing, internet marketing, marketing communications, Marketing Planning, online promotions, recession busting tips, ROI, sales, sales pipeline, SEO, small business, start up, strategic marketing, viral marketing, Working ON your business
Posted by Penelope Herbert on August 31, 2016 · Leave a Comment
Do you need new marketing methods for a trade show or business exhibition at which you are displaying? Trade shows and exhibitions are wonderful opportunities to present your business to the world. Hopefully, you will be able to catch the interest of investors. These investors have the power to take your company towards exciting new … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, Brand Personality, clever business advice, communicating with clients, communications, creating more sales, creating new business, design, digital marketing, display screens, gifts, insanely clever marketing, investment, investors, marketing communications, merchandise, Networking, sales pipeline, small business promotional ideas, small business sales, trade shows
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Posted by Penelope Herbert on August 25, 2016 · 1 Comment
The business world is insanely competitive these days, so you’ll need some new tricks marketing in your arsenal. No matter what industry you’re working in, you’re going to be facing pressure to stay ahead of the game and keep your position in the lead. That’s easier said than done, particularly when you’re focusing on old … Continue reading →
Filed under Advertising + Promotional · Tagged with blogging, content creation, digital marketing, explainer videos, fresh marketing data, live streaming, reblogging, search engines, SEO, social media management, Videos, viral advertising, viral marketing
Insanely Clever Marketing 