How To Make Your Staff Laugh
Have you ever thought about how to make your staff laugh? Or at least happy. The hardest part of being an employer is juggling the mammoth task of keeping your business operational whilst also ensuring the cogs that keep the system running (the people you employ) are running happily themselves. Unfortunately, you don’t rely … Continue reading
Marketing Mysteries : Creating A Booklet
These days, most people believe that marketing only works through online mediums. They feel that traditional methods simply don’t have a place in today’s modern world. But, they are wrong! Online marketing might be a hot topic among marketers nowadays. However, it complements existing offline methods. Perhaps one of the best-known ways of marketing … Continue reading
When It Comes To Websites, Beauty Sells
Beauty sells when it comes to most aspects of business. So small business owners know that their website is a place where their potential clients go to snoop on them. Competitors will want to find out whether they really are the professional company that they say they are. It’s the website that provides the first … Continue reading
Weak Marketing Leads to Weak Sales: Here’s How to Get it Right from the Start
There is no excuse for weak marketing. It’s one of those things that really doesn’t need to happen. If you plan properly and take time to consider your marketing strategy, you can come up with a powerful and winning plan. Weak marketing happens when you fail to plan and fail to consider all of your … Continue reading
An Event : The Best Marketing Technique You’ve Never Tried
Every business owner is well aware of just how important marketing is to the success of their business. Your business simply can’t survive without customers. And without a fantastic marketing strategy, you’re never going to be able to get their attention and draw them in. The right marketing campaign can double the number of … Continue reading
Here’s Where Your Marketing Dollars Need To Go
Marketing dollars? What are they? There is no doubt that marketing on a shoestring budget is pretty annoying. If only you had the millions to blast on marketing your company could be massive. Alas, that isn’t the case and you have to keep up with the rest by spending the bare minimum. This strategy … Continue reading
Keep Your Enemies Close: Why Competition Is Good For Business
Keep your enemies close? Really? Well, you have to be better than average to make it in this industry. In fact, you have to be pretty exceptional. Why? Because there are so many rivals on the market that consumers have a lot of choice. If business standards aren’t up to scratch customers will simply choose … Continue reading
Making A Product The Market Can’t Get Enough Of
Making A Product The Market Can’t Get Enough Of : The product itself is the main component of its own success. However, creating a great product, understanding your target market and their needs, doesn’t guarantee getting a great result. You’re also going to have to make that product easier to buy. So, let’s look at … Continue reading
Humanize Your Brand with These Three Tips
Making your business relatable is a common conundrum many CEOs face in their professional careers. Unless you are working in a B2B industry, your potential customers and clients are simply going to be average Joe’s, who just want to know if you can get the job done for them. Any fancy business talk, analytical graphs … Continue reading
Where the Heck is Your Branding? Get It Recognized Now!
Marketing is essential for any business – as you must surely be aware if you’re on this blog! But a key aspect of memorable marketing is your branding. When you’re developing your brand, you need to think about at least three things. Your branding is about creating a personality and look for your business that … Continue reading
Your USP Is A Powerful Tool – Learn How To Use It
Every business needs a unique selling point (USP). It’s a key feature of your business that makes you stand out ahead of competitors. It helps you to tailor your efforts to the right people and make more sales. There are numerous ways to develop your unique selling point. You might want to try and be … Continue reading
Psst! Want To Know What The World’s Most Successful Brands Have In Common?
Successful brands know that there’s more than one way to achieve the same result. It’s something that applies to most things in life, and in the context of this article; branding. The thing about brand marketing is that some strategies take a long time to achieve results. And others could just end up becoming a … Continue reading
Avoid Growing Pains: Increase Website Sign-Ups Today!
Are you looking for useful ways to increase website sign-ups? Successful websites have a lot of people signing up to their updates and newsletters. These are incredibly useful when it comes to converting users to customers. Here are the ways you can increase website sign-ups today! Don’t rely on pop-ups Many people make the mistake … Continue reading
Marketing Masterclass : Making The Most Of Your Time & Budget
Marketing Masterclass : No business can afford to overlook the importance of successful marketing. After all, this is your platform for building relationships with customers. In turn, this is what will lead to increased sales and, ultimately, healthy profits. As a small company, your biggest challenge is generating success without disrupting progress elsewhere. There’s no … Continue reading
Low-Budget, High-Impact Marketing For Small Business
Marketing for small business is always a challenge predominantly due to small budgets. However, another major challenge facing is how to spread the word. Marketing application covers different tactics so there’s no such thing as one method that trumps them all. Every small business is different, and so are the marketing needs of each of … Continue reading
Attract New Customers Instantly with Six Easy Ways
We all need to attract new customers and keep sales prospects flowing through the sales pipeline. However, marketing is a complex thing, requiring hours of hard work in analyzing the most intricate details and statistics. There are times when we need instant success, however. We can’t afford to mess around with long-term strategies that might … Continue reading
Business Trade Shows : Don’t Blend Into The Background!
Business trade shows can be an important step in raising your profile. Exhibiting at a trade show can provide your small business with a wealth of benefits and opportunities. From gaining exposure to meeting clients, it’s an experience of which all businesses should take advantage. However, to grab these benefits with both hands you need … Continue reading
Snoop Competitors. Why It’s Such A Good Idea.
Snoop competitors is what you may need to do because the world of SEO and backlinks can be a tricky one to navigate. In fact, there are so many variables to consider that it can sometimes get a little overwhelming. But, as with many tricky things in life, there are short cuts. Probably the best … Continue reading
SEO Is Never Going Away! Here’s Why.
SEO. Search Engine Optimization. Many marketing professionals have tried to insinuate for years that SEO is going to die. However, we’ve learned by now that SEO is never going away. The only thing that happens to SEO is change. Here’s why SEO is never going away: Giving Value To Customers Over the years SEO has … Continue reading
Forget SEO, Offline Marketing Is The Way To Go!
Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business. Competition is so extreme online that … Continue reading
Insanely Clever Marketing 