Posted by Penelope Herbert on October 1, 2016 · Leave a Comment
Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business. Competition is so extreme online that … Continue reading →
Filed under Advertising + Promotional · Tagged with AR code, backlinks, being found on the internet, billboards, blogging, Business, clever business advice, competitors, creating more sales, design, digital marketing, Direct Marketing, domain authority, flyers, google, Google adwords, guerilla marketing, guest posting, insanely clever marketing, internet marketing, keywords, Marketing, offline, recession busting tips, Research, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, target audience, viral marketing, Working ON your business, your competition
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Posted by Penelope Herbert on September 13, 2016 · 1 Comment
Brand building is always a challenge especially when you’re a startup. And it’s even tougher if you have little money to spend on your marketing strategies! For many businesses, money is tight as banks aren’t so keen to lend cash to startups these days. So how can you start brand building on a budget? You … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, Brand Personality, Branding, Business, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, crowdfunding, Customer Service, customers, recession busting tips, Shoestring Marketing, Small Business Advertising, small business promotional ideas, strategic marketing, viral advertising, Working ON your business, workshops
Posted by Penelope Herbert on September 9, 2016 · Leave a Comment
Innovative tech solutions are imperative for your business regardless of whether you work in a building or a room in your home; your office is the central hub of your business. It’s the place where you interact with your co-workers, customers, and suppliers. And it’s also the location where important decisions get made about your … Continue reading →
Filed under Communications · Tagged with being found on the internet, clever business advice, communicating with clients, communications, computers, creating more sales, creating new business, dual band wi-fi, fibre optic, innovation, internet marketing, latest technology, sales, small business
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Posted by Penelope Herbert on September 5, 2016 · Leave a Comment
Marketing your business is never easy yet it’s something that every business owner has to do. If your business has a few unique features that other businesses don’t have, you should promote them. They can be used to market your business better and reach new customers. So, what are the best features to focus on … Continue reading →
Filed under Communications · Tagged with Brand Personality, Business, clever business advice, communicating with clients, communications, creating more sales, creating new business, digital marketing, green credentials, marketing communications, public relations, recession busting tips, recycling, Shoestring Marketing, small business promotional ideas, sustainable office design, unique selling point, USP, Working ON your business
Posted by Penelope Herbert on September 1, 2016 · 1 Comment
Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, affiliate marketing, android, apps, being found on the internet, business cards, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, online, QR code, sales, SEO, SERP rankings, small business, social media, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
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Posted by Penelope Herbert on August 31, 2016 · 2 Comments
How healthy is your online marketing? When you’re trying to sell something, you need to promote it to the masses. These days, most people opt for online marketing. After all; it’s straightforward and cost-effective to even micro-entrepreneurs. The trouble is, some online marketing strategies just suck. Many of us spend a lot of money on … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, blogging, Brand Personality, Business, CandidSky, clever business advice, creating more sales, creating new business, digital marketing, insanely clever marketing, internet marketing, marketing communications, Marketing Planning, online promotions, recession busting tips, ROI, sales, sales pipeline, SEO, small business, start up, strategic marketing, viral marketing, Working ON your business
Posted by Penelope Herbert on August 31, 2016 · Leave a Comment
Do you need new marketing methods for a trade show or business exhibition at which you are displaying? Trade shows and exhibitions are wonderful opportunities to present your business to the world. Hopefully, you will be able to catch the interest of investors. These investors have the power to take your company towards exciting new … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, Brand Personality, clever business advice, communicating with clients, communications, creating more sales, creating new business, design, digital marketing, display screens, gifts, insanely clever marketing, investment, investors, marketing communications, merchandise, Networking, sales pipeline, small business promotional ideas, small business sales, trade shows
If you’re not so clued-up about what is CRM, you might be wondering what on earth everyone’s going on about. Now is a great time to understand what CRM actually is. If you want to maintain a good relationship with your customers and improve profits, it’s an important consideration. To help you, there are three … Continue reading →
Filed under Customer Service · Tagged with Business, clever business advice, communicating with clients, communications, consumer, creating more sales, creating new business, CRM, customers, Marketing, profits, relationships, sales, sales pipeline, small business sales, software, software tools, Working ON your business
Posted by Penelope Herbert on August 18, 2016 · 1 Comment
Countless brands with mobile apps have benefited massively from having their mobile apps on Google’s organic search results.So how can you boost your apps SERP Rankings? Aside from web pages and social profiles, companies are reaping in floods of new business by having their iPhone and Android apps right up there on SERPs. Having an … Continue reading →
Filed under Communications · Tagged with Advertising, android, apps, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, QR code, sales, SEO, SERP rankings, small business, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
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Posted by Penelope Herbert on August 15, 2016 · 1 Comment
If you own or manage a website then this quick SEO checklist will help you.
Filed under Quick Tips · Tagged with Advertising, android, apps, clever business advice, communicating with clients, communications, creating more sales, creating new business, cross promotion, digital marketing, internet marketing, iPhone, marketing communications, mobile app developers, mobile phone, QR code, sales, SEO, SERP rankings, small business, strategic marketing, viral advertising, viral marketing, website content, Working ON your business
Australian Entrepreneurs want to share their honest stories with YOU – the tough times, the times they almost gave up, and why persevering just might help you WIN. If you are in business, then you’ll know how tough it is to start something from SCRATCH – completely from scratch. No path, no map, no clients, … Continue reading →
Filed under Advertising + Promotional, Public Relations · Tagged with Australia, being entrepreneurial, Brand Personality, Business, communications, creating more sales, digital marketing, Filmmaking, internet marketing, marketing communications, Media, Networking, NYC, public relations, small business, small business promotional ideas, women in business
What is this thing called Content Marketing? Before I answer, please consider these questions – Do you have a website simply to maintain an on-line presence? Is your website only used as an on-line brochure or shop front? Is it a place where your products and services are displayed? If so, then you still … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, content creation, content marketing, creating more sales, google, sales, search engines, SEO, small business promotional ideas, small business sales, viral advertising, viral marketing, website content
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Posted by Penelope Herbert on April 29, 2016 · 1 Comment
As a journalist and copywriter, I talk with people who often find words challenging. That’s not to say they can’t string a sentence together. No, it means they find it hard to generate written copy to promote their products or services. I’d be happy if business owners just came to me to write their copy … Continue reading →
Filed under Advertising + Promotional, Communications · Tagged with Business, clever business advice, communications, copywriting, creating more sales, creating new business, marketing communications, sales, small business promotional ideas, small business sales, written communication
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Posted by Penelope Herbert on April 27, 2016 · 1 Comment
Did you know that prospecting is a process and, as a business development person, you will need to do it over and over again – approximately 500-1000 times in a year at least! Prospecting new clients is one of the most daunting tasks a small business owner has to face. There is a backlash against … Continue reading →
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Posted by Penelope Herbert on February 24, 2016 · 1 Comment
Do you know what NOT to do when business is tough? Being in business is both liberating AND challenging especially when cash-flow, and customers, ebb and flow. It’s like standing on the beach seeing the waves come towards you and thinking you’re going to get to drenched. And then the tide goes out and you … Continue reading →
Filed under Quick Tips · Tagged with Business, clever business advice, communicating with clients, creating more sales, Customer Service, keeping clients, Marketing, marketing communications, protecting your business, public relations, Quick Tips, recession busting tips, sales, sales calls, sales pipeline, servicing, small business sales, tough times
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Posted by Penelope Herbert on February 17, 2016 · 1 Comment
You’ll find different articles on Insanely Clever Marketing showing you how to work effectively with the media. This article on story ideas to gain media interest works with the other articles including Being a Media Resource and Writing a Media Release. Think about these story ideas to gain media interest and how they apply to … Continue reading →
Filed under Public Relations · Tagged with being a media resource, Brand Personality, Business, clever business advice, communications, creating more sales, Media, media releases, public relations, small business promotional ideas, tips for working with the media, Working ON your business, writing a media release
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Posted by Penelope Herbert on February 2, 2016 · 1 Comment
As a small business, can you create powerful content marketing to raise the on-line profile and following of your brand? FACT* Over 50% of consumers are swayed to purchase products and services from companies that publish relevant digital content FACT* Over 65% of consumers use the content they find on websites and social media to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Brand Personality, clever business advice, communicating with clients, communications, content creation, content marketing, creating more sales, cross promotion, digital marketing, internet marketing, lead generation, marketing communications, sales, Small Business Advertising, social media management, strategic marketing, website content
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Posted by Penelope Herbert on January 22, 2016 · Leave a Comment
In Part One of simple ways to segment your market, I outlined the first five steps. Here are the remaining three steps to help you maximise your marketing dollar and reach the exact audience you seek. Bite Six: Why Would They Choose You? Formulate the FEATURES and BENEFITS that will attract your audience. Here are … Continue reading →
Filed under Communications, Sales + Sales Pipelines · Tagged with Advertising, Business, clever business advice, communicating with clients, communications, creating more sales, easy business ideas, insanely clever marketing, marketing communications, public relations, sales, segmenting, Shoestring Marketing, small business promotional ideas, small business sales, strategic marketing
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Posted by Penelope Herbert on January 21, 2016 · 1 Comment
Do you know how to eat an elephant? One bite at a time. Which means you need simple ways to segment your market. The biggest marketing mistake small business owners can make is trying to cover too much ground at once. Business owners may say ”Oh, I can sell to anyone” and that may be … Continue reading →
Filed under Communications, Sales + Sales Pipelines · Tagged with Advertising, Business, clever business advice, communicating with clients, communications, creating more sales, easy business ideas, insanely clever marketing, marketing communications, public relations, sales, segmenting, Shoestring Marketing, small business promotional ideas, small business sales, strategic marketing
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Posted by Penelope Herbert on December 30, 2015 · Leave a Comment
Are you missing out on sales? Do customers ignore your advertising? Have you thought about improving marketing communications to hit your targets? It’s very common for small business owners to think that simply providing good products and services is enough; that the business will ‘speak for itself’. Sadly that’s often not the case. Improving marketing … Continue reading →
Filed under Communications · Tagged with Advertising, Brand Personality, clever business advice, communicating with clients, communications, creating more sales, digital marketing, internet marketing, marketing communications, Marketing Planning, small business sales, strategic marketing, women in business
Insanely Clever Marketing 