Posted by Penelope Herbert on September 11, 2017 · Leave a Comment
It shouldn’t really come as much of a surprise just how important diverse marketing is to the success of your business. After all, if you’re not bringing in new customers, then your business is never going to be able to grow or even properly sustain itself. However, one mistake that far too many businesses make, … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, clever business advice, communicating with customers, customers, digital marketing, Facebook, google, internet marketing, Marketing, marketing communications, new customers, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, traditional marketing, Twitter, Working ON your business
Posted by Penelope Herbert on September 7, 2017 · Leave a Comment
The personal touch could be the old-fashioned marketing advantage your business needs. In a digital age; the majority of business marketing is carried out online. However, getting a sense of who you are as a brand can be a challenge when there’s no personal touch through a screen. Especially when you’re a smaller business in … Continue reading →
Filed under Public Relations · Tagged with creating new business, customer satisfaction, Customer Service, customers, Direct Marketing, easy business ideas, events, festivals, insanely clever marketing, Marketing, marketing communications, promotions, public relations, sales, sales pipeline, small business, small business promotional ideas, small business sales, strategic marketing
Posted by Penelope Herbert on August 31, 2017 · Leave a Comment
Reliable marketing options are open to interpretation depending on who is selling. So what’s the argument for new suggestions? Any new injection of cash to your firm is worthy of celebration. If it’s your first cash injection, even more so! This obviously means you have been approved for some form of loan or investment from … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, budget, Business, clever business advice, communicating with clients, content creation, creating more sales, customer satisfaction, sales pipeline, SEO, small business, small business promotional ideas, small business sales, social media, social media management, video
Posted by Penelope Herbert on August 30, 2017 · Leave a Comment
Are you ready to launch a new business as a first-time entrepreneur? Chances are you’re wondering if you’ve covered all your bases when it comes to launching your startup. After all, there have been hours and hours of work put into this so far. Coming up with the idea was the easy part! Translating that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communications, content creation, events, google, HTML, influencers, internet, internet marketing, launch, Marketing, marketing communications, new business, public relations, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Wordpress
Posted by Penelope Herbert on August 23, 2017 · 1 Comment
Competition is always going to be fierce in the business world. As such, you need to make sure that you gain the upper hand for your business. Ideally, you want to separate your business from the rest of the crowd and make sure it seems like the smart choice for customers or users. But how … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, budget, communicating with clients, communicating with customers, competitors, costs, customers, cutting costs, digital marketing, e-mail marketing, loyalty, online promotions, recession busting tips, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, Working ON your business
Posted by Penelope Herbert on August 20, 2017 · Leave a Comment
When it comes to marketing, there are so many different directions that you could decide to go in. Of course, the decisions that you make will always be based on your own individual marketing needs. Every business is different, so there would be no set blanket marketing strategy that can work for each. You have … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with analysis, data, fresh marketing data, google, Google Analytics, insanely clever marketing, internet marketing, marketing communications, online, Research, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, split testing, strategic marketing, strategy, surveys, viral advertising, Working ON your business
Posted by Penelope Herbert on August 10, 2017 · Leave a Comment
If your business offers any kind of service, then you have likely at least once floated the idea of offering free trials. Of course, no business owner likes the notion of a “free” anything. You’re in this to make money, not to offer a freebie that people can use and then abandon – so … Continue reading →
Filed under Advertising + Promotional · Tagged with Branding, clever business advice, communicating with clients, communications, creating more sales, Customer Service, customers, digital marketing, free trial, lead generation, leads, online, online promotions, public relations, recession busting tips, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
Posted by Penelope Herbert on August 2, 2017 · 2 Comments
Social media for business is now seen as an essential digital marketing tool across all industries. It can help you connect your brand with your audience, as well as find opportunities with other professionals and businesses. However, it’s very easy to get social media wrong when you try to use it for your business. Many … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, clever business advice, communications, Facebook, following your passion, goals, internet, LinkedIn, metrics, online, SEO, SERP rankings, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, social media management, strategic marketing, strategy, Twitter, viral marketing, website content, YouTube
Posted by Penelope Herbert on August 2, 2017 · Leave a Comment
Networking events can be scary functions you seek to avoid, or a great opportunity for increasing your business. But what about creating your own? Interactivity and personability are two of the key tools when it comes to building relationships in business. And the one perfect way to put these into practice is to create networking … Continue reading →
Filed under Advertising + Promotional · Tagged with Brand Personality, Branding, Business, clever business advice, clients, communicating with customers, communications, creating more sales, creating new business, Customer Service, customers, Direct Marketing, event management, events, Networking, networks, public relations, small business, small business promotional ideas, small business sales
Multi channel marketing is going to have to form part of your marketing lexicon if it hasn’t already. In today’s fragmented digital environment, your target audience isn’t just in one place. Instead, they’re scattered over multiple platforms and come to your business from many different approaches. The days of having a single marketing funnel are … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with clients, digital marketing, e-commerce, explainer videos, Facebook, laptop, LinkedIn, Marketing, marketing communications, online, online promotions, Pericope, ROI, sales, selling online, SEO, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Videos, viral marketing, website content
You’ve heard the expression “the customer is always right.” And while some might quibble with whether that statement is always true, it’s been a companion of those of us in marketing for a long time. The bottom line is that you should give people products that they want, not what you think they need. … Continue reading →
Filed under Public Relations · Tagged with Brand Personality, clever business advice, communicating with clients, communications, creating more sales, creating new business, customer satisfaction, customers, event management, events, marketing communications, public relations, public speaking, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, Working ON your business
When you’ve started a new business and things are going well, it’s tempting to start trying to expand as soon as possible. But is this always sensible? There are so many businesses out there that have failed because they’ve tried to run before they can walk. If you don’t have the customer base to facilitate … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with business growth, communicating with customers, Customer Service, customers, digital marketing, Direct Marketing, employees, keywords, Marketing, marketing communications, online, Research, sales, SEO, small business, small business sales, social media
Is your business website boring? How would you know? You’re a clued up business owner. You know the internet and a vibrant online presence is vital when it comes to running a modern business. So you’ve done it: a check in the box, you’ve got the social media accounts and – of course – you’ve … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, Brand Personality, communicating with clients, creating more sales, creating new business, customer satisfaction, Customer Service, customers, digital marketing, internet, marketing communications, protecting your business, recession busting tips, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, viral marketing, website content, Working ON your business
Trust is one of your most valuable commodities as a business. If your customers, clients and even your employees trust you, then they will stick with you, and you will have a successful business as a result. Of course, building trust in your company is not always as easy as it sounds. Trust is a … Continue reading →
Filed under Public Relations · Tagged with Advertising, Brand Personality, clever business advice, customer satisfaction, Customer Service, customers, digital marketing, employees, insanely clever marketing, Marketing, marketing communications, protecting your business, public relations, sales, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
Business costs are the one constant when you run a business. So, if one thing is true about the world of business, it is that – for the most part – it revolves around money. Why do people get involved in business if not to make cash? No-one is looking for a quick cash … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Business, costs, cutting costs, employees, expenses, finances, money, protecting your business, small business, small business sales, suppliers, Working ON your business
Posted by Penelope Herbert on April 21, 2017 · Leave a Comment
The most important part of any marketing campaign is its call to action. You could have the fanciest, gorgeous, effervescent, relatable and compelling campaign ever imagined, but without a call to action, it will all be for nothing. Your call to action is the part of your advert that encourages the viewer to take the … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with being found on the internet, Brand Personality, calls to action, communicating with clients, communications, creating more sales, internet marketing, marketing communications, persuasion, sales, sales pipeline, small business sales, written communication
Posted by Penelope Herbert on April 20, 2017 · Leave a Comment
Marketing by value is always going to be a key part of your business model. Without the right marketing and promotion your business could be dead in the water long before you ever set sights on your target customer. There are lots of different options when it comes to marketing. For instance, you can … Continue reading →
Filed under Advertising + Promotional · Tagged with being found on the internet, billboards, content marketing, customer satisfaction, customers, digital marketing, Disney, flyers, internet marketing, marketing communications, Marketing Planning, optimization, PPC, PPC ads, search engine, SEO, small business, small business promotional ideas, small business sales, television advertising, traditional marketing, Virgin
Posted by Penelope Herbert on March 25, 2017 · Leave a Comment
Do you feel that your business has, of late, got itself stuck in a rut? Or do you simply feel that your business is ready to take the next step in its existence? Then you need to be brave enough to take it to the next level. This may mean doing things you’ve never … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, business growth, creating more sales, creating new business, internet marketing, Marketing, online promotions, protecting your business, recession busting tips, sales, search engine, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, viral advertising, website content, Working ON your business
Posted by Penelope Herbert on March 23, 2017 · Leave a Comment
Do you want a business workplace that wins you sales? Maybe you don’t realize that your workplace is one of the most vital assets at your disposal… if you use it right. More than giving people a place to work, it can create a more engaged, motivated, and happier team which is good for … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with brand ambassadors, Brand Personality, Branding, creating more sales, Customer Service, customers, employees, empowering staff, office design, office space, sales, sales pipeline, small business sales, software, workplace culture
Posted by Penelope Herbert on March 8, 2017 · 1 Comment
In competitive times, better customer service will always keep you ahead of your competitors. If you want your employees to do more and achieve more, you should focus on how they deal with customers. After all, your customers are the ones that matter more than anyone else. If you can’t keep them happy, your business … Continue reading →
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