Marketing By Value, Which Strategy Wins?
Marketing by value is always going to be a key part of your business model. Without the right marketing and promotion your business could be dead in the water long before you ever set sights on your target customer. There are lots of different options when it comes to marketing. For instance, you can … Continue reading
The Digital Revolution And Its Impact On Marketing
Promoting your business is one of the key ways to making it sustainable. A popular business will be a successful one, but with the digital revolution comes an opportunity for you to publicise your business like never before. It’s important to think outside of the box, as you want to stand out from the fierce … Continue reading
Why Billboards Are Still Insanely Clever
Billboards are still insanely clever so let’s look at the three important aspects of using billboards in your marketing. Marketing is a big part of any business, and knowing how to stay on top of the game is hugely important. If you have a business of your own, and you are keen to market it … Continue reading
Get Your Website Ready for Heavy Traffic
Is there such a thing as your online marketing campaign working too well? That’s probably a difficult concept to swallow for many, especially those who simply aren’t getting enough traffic on their website! But the fact is that it is possible for things on the online marketing side of things to go a little too … Continue reading
Marketing Shouldn’t Be Hard Work – Here’s How To Have Fun
Looking for ways to have fun in business? It can’t all be work, work, work, surely? The pressure to create an impressive marketing strategy does and always will exist. Unfortunately, it is the nature of being in business. But, the pressure should never slip into your work. As soon as it does, the entire workload … Continue reading
An Event : The Best Marketing Technique You’ve Never Tried
Every business owner is well aware of just how important marketing is to the success of their business. Your business simply can’t survive without customers. And without a fantastic marketing strategy, you’re never going to be able to get their attention and draw them in. The right marketing campaign can double the number of … Continue reading
Here’s Where Your Marketing Dollars Need To Go
Marketing dollars? What are they? There is no doubt that marketing on a shoestring budget is pretty annoying. If only you had the millions to blast on marketing your company could be massive. Alas, that isn’t the case and you have to keep up with the rest by spending the bare minimum. This strategy … Continue reading
Got An App for That? Modernizing Your Marketing
Marketing is one area of business that’s always been evolving at a pretty rapid pace. In today’s constantly connected world, it’s more important than ever for small businesses to make sure they’re using effective, up-to-date marketing tactics. There are many firms that have enjoyed great results from traditional marketing. While digital marketing isn’t the only … Continue reading
Make An Impression With These Digital Marketing Basics
All online business owners need digital marketing basics to make the biggest impression possible on their audiences. That is how they will promote brand awareness and increase sales levels. However, people without experience often struggle with designing the right strategy. So, we wanted to offer some digital marketing basics advice today. If you’re new to … Continue reading
The Elements of Successful Search Marketing
Are you aware of any of the elements of successful search marketing? A lot of businesses are aware of the importance of search engine optimization – or SEO – and invest a significant amount of their money into trying to rank highly for specific search terms and keywords. It’s an important aspect of any … Continue reading
Hotel Marketing Steps to Success
Hotel marketing may be the difference between success and failure. Running a hotel, or any kind of bed and breakfast accommodation can be extremely challenging. This is especially true in the after-throes of a recession when people aren’t holidaying and, when they do, they choose an overseas destination. However, there is still a market share … Continue reading
If You Build It, They Will Come: Tips For Finding Customers For Your New Business
So you’ve set up your new business. You’ve had the idea, and you’ve put in the work to make it a reality. First of all: congratulations! Being able to take that first step of conceptual to concrete is difficult and takes no shortage of hard work. But now you’re faced with a new dilemma: how … Continue reading
Physical World Benefits That Too Many Marketers Forget
Has the physical world passed you by? Nowadays, when you talk about marketing, the conversation always seems to revolve around the same topic. That topic is how you get attention online. Make no mistake, social media and content marketing and all the rest of it are still important. They’re still essential strategies of your marketing … Continue reading
Low-Budget, High-Impact Marketing For Small Business
Marketing for small business is always a challenge predominantly due to small budgets. However, another major challenge facing is how to spread the word. Marketing application covers different tactics so there’s no such thing as one method that trumps them all. Every small business is different, and so are the marketing needs of each of … Continue reading
Business Trade Shows : Don’t Blend Into The Background!
Business trade shows can be an important step in raising your profile. Exhibiting at a trade show can provide your small business with a wealth of benefits and opportunities. From gaining exposure to meeting clients, it’s an experience of which all businesses should take advantage. However, to grab these benefits with both hands you need … Continue reading
SEO Is Never Going Away! Here’s Why.
SEO. Search Engine Optimization. Many marketing professionals have tried to insinuate for years that SEO is going to die. However, we’ve learned by now that SEO is never going away. The only thing that happens to SEO is change. Here’s why SEO is never going away: Giving Value To Customers Over the years SEO has … Continue reading
Forget SEO, Offline Marketing Is The Way To Go!
Offline Marketing? I know, it sounds crazy suggesting that you should be marketing offline in this day and age. But it makes a lot of sense. When you sell online, you do get the chance for a massive reach, but there’s no guarantee that anyone sees your business. Competition is so extreme online that … Continue reading
Bored of Social Media Marketing? Expand Your Horizons
Look, I know social media is important. It’s perhaps the most important form of marketing in modern business. But it’s also highly saturated, and very competitive. So you would be wise not to keep all of your eggs in one basket. You might also be bored of having to use Facebook and Twitter all the … Continue reading
Genuine Marketing Methods Guaranteed to Impress Investors
Do you need new marketing methods for a trade show or business exhibition at which you are displaying? Trade shows and exhibitions are wonderful opportunities to present your business to the world. Hopefully, you will be able to catch the interest of investors. These investors have the power to take your company towards exciting new … Continue reading
Old Dogs Won’t Learn New Tricks, But Your Marketing Team Sure Can
The business world is insanely competitive these days, so you’ll need some new tricks marketing in your arsenal. No matter what industry you’re working in, you’re going to be facing pressure to stay ahead of the game and keep your position in the lead. That’s easier said than done, particularly when you’re focusing on old … Continue reading
Insanely Clever Marketing 