The digital revolution has brought amazing changes and improvements to the way customers interact with their favorite brands. Nowadays, all a user needs to do to get the advice or product they require is to order it online with only a click of the finger. Additionally, if someone feels lonely, it takes no more than … Continue reading →
Filed under Public Relations · Tagged with apps, Business, confidence, consulting, digital, digital marketing, doctor, google, Google adwords, Google Analytics, google maps, google my business, health, Marketing, online, public relations, shopping online, small business, smartphone, website, website content
Posted by Penelope Herbert on May 5, 2018 · 1 Comment
By now, you will probably feel like you’ve heard all there is to know about new digital marketing. I’m sure that you can probably explain the various pros and cons in a lot of great detail! But are you really sure that you know everything that comes under the term “new digital marketing”? There … Continue reading →
Filed under Advertising + Promotional · Tagged with brand fit, Brand Personality, Branding, clients, content creation, content marketing, creating new business, digital, digital marketing, Facebook, google, Google adwords, Google Analytics, latest technology, logo, new business, ranking, search engine, SEO, SERP rankings, small business, social media, technology, Twitter, website content
Posted by Penelope Herbert on April 16, 2018 · Leave a Comment
Are you still using outdated SEO practices? In today’s digital world, if you remain stagnant, you are only going to get left behind. You need to stay up to date with all of the latest marketing tactics and techniques so you can make sure your business remains visible online and stands out against the competition. … Continue reading →
Filed under Communications · Tagged with Advertising, algorithm, backlinks, being found on the internet, black hat, blog, blogging, business skills, clever business advice, competition, google, Google adwords, Google Analytics, internet, internet speed, keywords, link building, online, reblogging, search engine, SEO, SERP rankings, small business, viral advertising, website, website content, website design, white text
Posted by Penelope Herbert on February 5, 2018 · Leave a Comment
Existing customers should NOT be taken for granted. In fact, you should be actively finding ways to enhance the customer experience of those who already buy from you. A business needs customers to be successful, right? It’s quite an obvious fact, I know. However, many business owners take existing customers for granted and assume they … Continue reading →
Filed under Customer Service · Tagged with communicating with customers, customer satisfaction, Customer Service, customers, e-commerce, existing customers, Facebook, Instagram, new customers, referrals, selling online, social media, social media management, software, software tools, Twitter, unique selling point, website, website content
Posted by Penelope Herbert on January 24, 2018 · Leave a Comment
Affordable marketing is within reach for every business owner. In fact, successful marketing is so imperative, you can’t ignore the tips provided here. Is marketing your company currently getting too much for you to handle? The costs can spiral pretty quickly if you’re not careful, but that doesn’t have to be the case. There are … Continue reading →
Filed under Insanely Clever Marketing · Tagged with backlinks, budget, content creation, content marketing, digital marketing, Direct Marketing, e-mail, e-mail marketing, google, Google adwords, influencers, keywords, link building, metadata, SEO, SERP rankings, small business, small business promotional ideas, web design, website content, website design
Posted by Penelope Herbert on January 19, 2018 · Leave a Comment
Proving That Your Business Is One to Be Trusted When marketing your business, one of the most important things you need to do is create a sense of trust. Nowadays, consumers are very sceptical when choosing companies to do business with. After all, they have watched the news; they have heard about numerous unscrupulous companies … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Branding, communication, digital marketing, google, https, insurance, marketing communications, online shopping, public relations, security, SEO, trust, website, website content
Posted by Penelope Herbert on January 11, 2018 · Leave a Comment
Business blogging is now a widely recognized method of promoting your brand.Why? And what will business blogging do for you? Business blogging helps with SEO (Search Engine Optimisation), keeps the content on your website fresh and provides useful information for your customers and potential customers. However, simply having a business blog isn’t enough to make … Continue reading →
Filed under Communications · Tagged with blog, blogging, Brand Personality, Branding, communicating with clients, communicating with customers, content creation, content marketing, engagement, explainer videos, google, keywords, marketing communications, metrics, online promotions, promotions, reblogging, SEO, small business promotional ideas, social media, social media management, video, visual, website, website content, written communication
Posted by Penelope Herbert on December 28, 2017 · Leave a Comment
Let’s be honest, wherever you go, you are bombarded with technology. Perhaps too much so, but there are clever ways technology can enhance your business. The opportunities on offer because of technology can make businesses run far more efficiently. And for the most part, businesses are taking advantage of whatever technological upgrades come their way. … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with automation, blog, blogging, communicating with customers, communication, customers, explainer videos, Facebook, files, Fitbit, global, google, health, latest technology, paper, performance, printing, productivity, smart watch, smartphone, social media, technology, Twitter, video, Videos, Vlogging, vlogs, website, website content
Posted by Penelope Herbert on December 23, 2017 · Leave a Comment
To some, the idea of setting up a business from scratch is always going to feel intimidating. Because no business can be born overnight and immediately see success. In order to make something that’s going to take lasting effect, and that will really wow your customers, it takes work. Not only does this refer to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Brand Personality, business growth, call to action, communicating with customers, communication, creating more sales, customer satisfaction, Customer Service, customers, e-commerce, empowering staff, feedback, financials, google, growth, marketing communications, premises, responsiveness, sales, SEO, small business, social media, social media management, staff, startup, startups, website, website content
Posted by Penelope Herbert on December 15, 2017 · 1 Comment
When you’re running your business, you might find that your website isn’t seeing that much interest from customers online. Perhaps they don’t ever see your site, and this points to there being an issue with your SEO campaign. Or, perhaps they see your site and then click off. This is actually worse because if they … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with analysis, Brand Personality, Branding, communicating with customers, content creation, content marketing, customers, google, Google Analytics, graphic design, online, online shopping, publoic relations, reputation, sales, search engine, security, selling online, SEO, SERP rankings, small business, webiste, website content, website design
Posted by Penelope Herbert on September 22, 2017 · Leave a Comment
Click through rate is now part of the modern marketing lexicon. Is it part of yours? If not, then you need to read these shamefully easy tips eight now! In the modern advertising world, there’s one term that everyone is speaking about. Every business and advertiser under the sun is talking about CTR (click through … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, bids, Branding, call to action, clever business advice, creating more sales, CTR, digital marketing, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online, online promotions, recession busting tips, sales, SEO, SERP rankings, Shoestring Marketing, small business, small business sales, viral marketing, website content
Posted by Penelope Herbert on September 12, 2017 · Leave a Comment
What Does It Take To Be A Smart Entrepreneur? That is the question to which every entrepreneur wants the answer. What does it truly take to be a smart business owner? What separates a successful business from an unsuccessful one? Companies rise and fall all the time. The business world is highly fragile, no matter … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being entrepreneurial, Brand Personality, insanely clever marketing, internet marketing, Marketing, online, online promotions, protecting your business, public relations, small business, strategic marketing, website content, Working ON your business, young entrepreneurs
Posted by Penelope Herbert on August 31, 2017 · Leave a Comment
” Learn Code ” probably isn’t high on your list of business priorities. In fact, learning code likely hasn’t even made your top 100 of business must-do’s. Well, now might be the time to proritise it. In business, it takes more than one team to make up a successful and profitable company. There are a … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Branding, business skills, clever business advice, code, code writing, Customer Service, digital marketing, empowering staff, hiring, Marketing, new skills, SEO, small business, staff, website content
Posted by Penelope Herbert on August 24, 2017 · Leave a Comment
Better search engine results are like the Holy Grail for digital marketing. For every single business, it’s vital that you don’t underestimate the importance of marketing strategies and what you can do do get better search engine results. All the glitzy and glamorous methods of trying to show your business on a large scale can … Continue reading →
Filed under Communications · Tagged with being found on the internet, content creation, content marketing, Customer Service, customers, digital marketing, graphic design, internet, internet marketing, internet speed, online, selling online, SEO, SERP rankings, website, website content, website design
Posted by Penelope Herbert on August 16, 2017 · Leave a Comment
Independent real estate agents is a growing sector and more salespeople embrace being their own boss, and making more money. There are lots of industries and sectors in which a professional’s goal is to leave behind employment and become independent so that they can work for themselves. One industry in which this is an extremely … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with customers, creating more sales, creating new business, customers, internet, internet marketing, online, real estate, sales pipeline, SEO, small business, small business promotional ideas, website, website content, Working ON your business
Posted by Penelope Herbert on August 2, 2017 · 2 Comments
Social media for business is now seen as an essential digital marketing tool across all industries. It can help you connect your brand with your audience, as well as find opportunities with other professionals and businesses. However, it’s very easy to get social media wrong when you try to use it for your business. Many … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, clever business advice, communications, Facebook, following your passion, goals, internet, LinkedIn, metrics, online, SEO, SERP rankings, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, social media management, strategic marketing, strategy, Twitter, viral marketing, website content, YouTube
Multi channel marketing is going to have to form part of your marketing lexicon if it hasn’t already. In today’s fragmented digital environment, your target audience isn’t just in one place. Instead, they’re scattered over multiple platforms and come to your business from many different approaches. The days of having a single marketing funnel are … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with clients, digital marketing, e-commerce, explainer videos, Facebook, laptop, LinkedIn, Marketing, marketing communications, online, online promotions, Pericope, ROI, sales, selling online, SEO, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Videos, viral marketing, website content
So, you’ve started your own business and chances are that you’re considering setting up online. This isn’t surprising. Almost every business nowadays has some sort of online setup. It makes sense. More and more people are spending increasing amounts of time surfing the web, so it’s a great place for you to make a profit … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, CSS, graphic design, internet, internet marketing, Marketing, marketing communications, online, online promotions, public relations, selling online, SEO, small business, small business promotional ideas, social media, strategic marketing, viral advertising, viral marketing, web design, web hosting, website, website content, Working ON your business
Stellar marketing campaigns are those that provide you with the results you require. So what are the characteristics of successful ones? When you want a business to grow fast, you need to make sure that you are happy with whatever approach to marketing you are taking. The fact is that marketing can vary dramatically from … Continue reading →
Filed under Insanely Clever Marketing · Tagged with affiliate marketing, campaigns, clients, communicating with customers, content marketing, customers, digital marketing, Direct Marketing, easy business ideas, insanely clever marketing, leads, Marketing, Media, online, online promotions, public relations, sales, Shoestring Marketing, small business, small business promotional ideas, social media, strategic marketing, viral advertising, viral marketing, website content
Walk outside of your room or office and take a walk down the street. Look at your surroundings. What will you see? Well, you’re first likely to notice the architecture. The design of the street layout. The people around you. Once these social and navigational thoughts are understood, it’s likely that you’ll notice marketing. Marketing … Continue reading →
Filed under Film Making + Videos · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with clients, communications, customers, digital marketing, explainer videos, film, Film director, Filmmaking, google, guerilla marketing, insanely clever marketing, internet marketing, marketing communications, Media, online, online promotions, public relations, recession busting tips, sales, SEO, small business, small business promotional ideas, social media, strategic marketing, Videos, viral advertising, viral marketing, website content, YouTube