How To Build A Website That Will Boost Business Profits
It is essential for every business to have a website. Especially with more customers preferring to shop online. Having a website will boost your business visibility and ensure you do not lose out to other businesses that do offer online services. You won’t want your business website to turn off customers. Instead, you will want … Continue reading
Stop Hiding Your Online Store! Here are 5 Tips to Get Your Name Out There
If you’ve been running an online store for any length of time, you know that it’s not always easy to get your name out there. In fact, it can be downright difficult at times! You might be putting a lot of effort into your marketing and still not getting the results that you want. If … Continue reading
Customer Service is a Great Marketing Strategy. Here’s Why!
Something that many business owners do not consider to be marketing, but which can absolutely go for or against your reputation as a business is customer service. If you give excellent customer service, your patrons will be happy with you and they will give you great reviews and recommend you to their friends, if your … Continue reading
Why Your Business Needs a Web Developer: The Need-to-Know Facts
You might not immediately think a web developer is necessary to grow your business. After all, there are so many other things you could be spending your money on advertising, PR, production, or events, for example. However, the internet has become a crucial part of any business’s success, which extends to small businesses and large … Continue reading
How To Design Effective Marketing Tools
In your marketing strategy have you considered the effective marketing tools you actually need? And which will be the most effective? Well, you should. In a rush to gain rapid visibility, businesses are sometimes so focused on the results of marketing that numerous significant aspects, such as material design elements, are often ignored. However, this … Continue reading
Is Outsourcing Marketing Really Worth It?
Is outsourcing marketing really worth it? This is a question that might be on your mind, especially if you’re looking to save money in your business. Well, it depends. If you’re thinking about outsourcing marketing for your business, then there are five key considerations. If your business contains an in-house marketing team, it might be … Continue reading
A Quick Introduction To QR Codes And How They Can Help Your Marketing
QR codes have been around in Asia for some time but have really only started to take off in the US and Europe in recent years thanks to their revival by the social media site, Snapchat. Now you will likely find these strange-looking square barcodes on a variety of materials, from product packaging to leaflets, … Continue reading
A Luxury Brand Is A Cut Above: So What’s Needed To Market One?
The most difficult aspect of running a business, especially a luxury brand, isn’t just in relation to the marketing or the product, it’s about creating an experience. Creating the experience for potential customers can prove to be a challenge because you’re trying to entice people who belong in certain demographic – the luxury brand cohort. … Continue reading
Niche Marketing And How It Will Help Your Business
It’s likely that you’ve already heard of the wonders of niche marketing. Yet, perhaps due to the fear of limiting your market size, you might have opted to stick with a more generic marketing strategy to appeal to a broader segment of the market. This makes sense, to many people as it feels counter … Continue reading
Easiest Ways To Boost Business Office Efficiency
Boost business by making your office more efficient. Sounds simple. But how do you achieve it whilst minimising downtime to keep on your business success track? Commercial office spaces form the heartbeat of your business venture. Therefore, they are an area you can’t ignore when you need upgrades to boost business. If you are going … Continue reading
Marketing Is A Mountain To Climb, Not A Hill To Stroll
Marketing is a mountain to climb, not a hill to stroll. This, in effect, means that in order to achieve the best and most reliably rewarding marketing strategy, you must conform to a list of important duties. A solid marketing strategy can potentially help your firm out of irrelevance, or it can cement its place … Continue reading
Proving That Your Business Is One to Be Trusted
Proving That Your Business Is One to Be Trusted When marketing your business, one of the most important things you need to do is create a sense of trust. Nowadays, consumers are very sceptical when choosing companies to do business with. After all, they have watched the news; they have heard about numerous unscrupulous companies … Continue reading
Business Blogging: Making It Work for Your Brand
Business blogging is now a widely recognized method of promoting your brand.Why? And what will business blogging do for you? Business blogging helps with SEO (Search Engine Optimisation), keeps the content on your website fresh and provides useful information for your customers and potential customers. However, simply having a business blog isn’t enough to make … Continue reading
What Does It Take To Set Up A Business From Scratch?
To some, the idea of setting up a business from scratch is always going to feel intimidating. Because no business can be born overnight and immediately see success. In order to make something that’s going to take lasting effect, and that will really wow your customers, it takes work. Not only does this refer to … Continue reading
New Year Resolutions You Should Make For Your Business
We all make New Year resolutions for our personal lives, so why not do it for your business too? As 2017 draws to an end, take stock of your business year, and work out what went right and what went wrong. There are bound to be improvements you can make, not only helping you to … Continue reading
Reduce Your Marketing Spend Without Reducing the Results
Your marketing spend is a vital part of business to understand and get under control. If you are looking for ways to cut business costs, you may have identified your marketing campaign as one area where you seem to be overspending. In fact, a lot of businesses could achieve the same marketing results while cutting … Continue reading
Ready, Set, Go! How To Stop Your Business Falling At The First Hurdle
Ready. Set. Go. Startups are remarkably complex things that a lot of people don’t take seriously. For some, the idea of starting a small business is easy. How hard can it be? You just come up with an idea, get some money, and then everything falls into place. You’ll be surprised at how many people … Continue reading
The Sales Funnel: The Marketing Model You Need
As a business owner, do you really know all there is to know about the best marketing processes that turns into tangible sales? You understand the importance of marketing, and of course, a lack of effective marketing will have a drastic impact on your business. When you are in the process of running your business, … Continue reading
Basics of Writing for the Internet
Basics of Writing for the Internet The days of print writing aren’t quite dead, but they’re definitely in sharp decline. In the 21st Century, more people consume their media – including their articles – via the internet than in any other form. That can be good news for you, as it means you’ve got fewer … Continue reading
3 Shamefully Easy Ways To Increase Your Ad Click Through Rate
Click through rate is now part of the modern marketing lexicon. Is it part of yours? If not, then you need to read these shamefully easy tips eight now! In the modern advertising world, there’s one term that everyone is speaking about. Every business and advertiser under the sun is talking about CTR (click through … Continue reading
Insanely Clever Marketing 