Posted by Penelope Herbert on January 10, 2018 · Leave a Comment
C0-branding is the new way to protect your brand while building a business. So how do you do it successfully? Maybe you’re a seasoned entrepreneur who’s spent years honing your formula for a well run and profitable business. Perhaps you are an aspiring entrepreneur who dreams of making your mark on the business world in … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being entrepreneurial, BMW, brand ambassadors, brand fit, Brand Personality, Branding, collaboration, creating more sales, customers, sales, website, young entrepreneurs
Posted by Penelope Herbert on January 5, 2018 · Leave a Comment
Collaborative Working: How To Use It To Strengthen Your Marketing Efforts Collaborative working is somewhat of a buzz word in the business world. It’s something that people strive to achieve across a range of industries, but especially in creative areas like marketing. There are some great ways that you can develop a closer working team … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being creative, brainstorming, clients, collaboration, communicating with clients, communication, creating more sales, creative, digital marketing, employees, Facebook, google, keeping clients, Marketing, marketing team, new year, office design, office space, sales, shadowing, social media, strategic marketing, team building, teamwork
Posted by Penelope Herbert on December 23, 2017 · Leave a Comment
To some, the idea of setting up a business from scratch is always going to feel intimidating. Because no business can be born overnight and immediately see success. In order to make something that’s going to take lasting effect, and that will really wow your customers, it takes work. Not only does this refer to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Brand Personality, business growth, call to action, communicating with customers, communication, creating more sales, customer satisfaction, Customer Service, customers, e-commerce, empowering staff, feedback, financials, google, growth, marketing communications, premises, responsiveness, sales, SEO, small business, social media, social media management, staff, startup, startups, website, website content
Posted by Penelope Herbert on December 15, 2017 · 1 Comment
When you’re running your business, you might find that your website isn’t seeing that much interest from customers online. Perhaps they don’t ever see your site, and this points to there being an issue with your SEO campaign. Or, perhaps they see your site and then click off. This is actually worse because if they … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with analysis, Brand Personality, Branding, communicating with customers, content creation, content marketing, customers, google, Google Analytics, graphic design, online, online shopping, publoic relations, reputation, sales, search engine, security, selling online, SEO, SERP rankings, small business, webiste, website content, website design
Posted by Penelope Herbert on December 8, 2017 · Leave a Comment
We all make New Year resolutions for our personal lives, so why not do it for your business too? As 2017 draws to an end, take stock of your business year, and work out what went right and what went wrong. There are bound to be improvements you can make, not only helping you to … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with budget, charity, communication, community, creaing more sales, creating new business, employees, employers, empowering staff, engagement, home office, learning, marketing communications, me time, money, new skills, new year, public relations, resolutions, sales, staff, team building
Posted by Penelope Herbert on November 28, 2017 · Leave a Comment
There’s something very romantic about the idea of setting up your own business. While it’s true that being your own boss can bring you unbridled joy, it’s simplistic to think that running a company is a walk in the park. One of the greatest hurdles you’ll come across when taking the plunge and trying to … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with budget, business plan, creating more sales, financials, invoices, IT, money, payments, payroll, profit margin, profits, running costs, sales, small business, small business sales, startup
Posted by Penelope Herbert on November 14, 2017 · Leave a Comment
Your marketing spend is a vital part of business to understand and get under control. If you are looking for ways to cut business costs, you may have identified your marketing campaign as one area where you seem to be overspending. In fact, a lot of businesses could achieve the same marketing results while cutting … Continue reading →
Filed under Shoestring Marketing · Tagged with being found on the internet, blogging, clever business advice, content marketing, data, Facebook, fresh marketing data, insanely clever marketing, internet marketing, lead generation, leads, loyalty, Marketing, marketing communications, online, online promotions, print materials, reblogging, recession busting tips, referrals, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Word of mouth
Posted by Penelope Herbert on November 9, 2017 · Leave a Comment
You will need a successful marketing event checklist to ensure your promotion hits all the right targets. Marketing is all so focused on the digital elements these days. It’s all about social media engagement and search engine optimization. Nobody can deny the importance of all of that stuff but it’s taken over completely and people … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with communicating with clients, content creation, corporate events, creating more sales, customers, customers service, Direct Marketing, event management, events, insurance, Marketing, public relations, safety, sales, sales pipeline
Posted by Penelope Herbert on October 3, 2017 · Leave a Comment
Ready. Set. Go. Startups are remarkably complex things that a lot of people don’t take seriously. For some, the idea of starting a small business is easy. How hard can it be? You just come up with an idea, get some money, and then everything falls into place. You’ll be surprised at how many people … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with Advertising, angel investors, business loan, clever business advice, creating more sales, creating new business, crowdfunding, debt, finances, financials, insanely clever marketing, loan, Marketing, marketing communications, protecting your business, Research, sales, sales pipeline, small business, startups, success
Posted by Penelope Herbert on September 29, 2017 · Leave a Comment
As a business owner, do you really know all there is to know about the best marketing processes that turns into tangible sales? You understand the importance of marketing, and of course, a lack of effective marketing will have a drastic impact on your business. When you are in the process of running your business, … Continue reading →
Filed under Sales + Sales Pipelines · Tagged with Branding, clever business advice, communicating with customers, creating more sales, customers, downsize, marketing communications, new customers, online promotions, recession busting tips, sales, sales calls, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, upsize, Working ON your business
Posted by Penelope Herbert on September 22, 2017 · Leave a Comment
Click through rate is now part of the modern marketing lexicon. Is it part of yours? If not, then you need to read these shamefully easy tips eight now! In the modern advertising world, there’s one term that everyone is speaking about. Every business and advertiser under the sun is talking about CTR (click through … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, bids, Branding, call to action, clever business advice, creating more sales, CTR, digital marketing, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online, online promotions, recession busting tips, sales, SEO, SERP rankings, Shoestring Marketing, small business, small business sales, viral marketing, website content
Posted by Penelope Herbert on September 12, 2017 · Leave a Comment
Visual marketing is reaching another level because the brain craves infographics. 70% of sensory receptors are in your eyes, while it takes 50% of the brain to process visuals. It is no wonder that the number of visualized data on the internet has risen by nearly 10,000% in ten years. Yep, you read that … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, call to action, easy business ideas, explainer videos, Facebook, google, hacks, infographics, insanely clever marketing, internet, internet marketing, markeitng, Marketing, marketing communications, online, online promotions, recession busting tips, sales, sales pipeline, small business, small business promotional ideas, Snapchat, social media, strategic marketing, strategy, traditional marketing, Twitter, video, Videos, viral advertising, viral marketing, visual, Working ON your business
Posted by Penelope Herbert on September 11, 2017 · Leave a Comment
It shouldn’t really come as much of a surprise just how important diverse marketing is to the success of your business. After all, if you’re not bringing in new customers, then your business is never going to be able to grow or even properly sustain itself. However, one mistake that far too many businesses make, … Continue reading →
Filed under Insanely Clever Marketing · Tagged with Advertising, being found on the internet, Brand Personality, clever business advice, communicating with customers, customers, digital marketing, Facebook, google, internet marketing, Marketing, marketing communications, new customers, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, traditional marketing, Twitter, Working ON your business
Posted by Penelope Herbert on September 8, 2017 · Leave a Comment
SEO has continually proven itself to be the most effective method of acquiring business through online affiliate marketing means. It’s likely that you already understand the massive business interest in pursuing SEO strategy these days. While the internet has revolutionized the way that businesses work, communicate and engage with their clients, it has also allowed … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, communication, content creation, Customer Service, customers, digital marketing, google, insanely clever marketing, internet, internet marketing, Marketing, marketing communications, online, online promotions, sales, sales pipeline, SEO, Shoestring Marketing, small business, small business promotional ideas, social media, website
Posted by Penelope Herbert on September 7, 2017 · Leave a Comment
The personal touch could be the old-fashioned marketing advantage your business needs. In a digital age; the majority of business marketing is carried out online. However, getting a sense of who you are as a brand can be a challenge when there’s no personal touch through a screen. Especially when you’re a smaller business in … Continue reading →
Filed under Public Relations · Tagged with creating new business, customer satisfaction, Customer Service, customers, Direct Marketing, easy business ideas, events, festivals, insanely clever marketing, Marketing, marketing communications, promotions, public relations, sales, sales pipeline, small business, small business promotional ideas, small business sales, strategic marketing
Posted by Penelope Herbert on August 30, 2017 · Leave a Comment
Are you ready to launch a new business as a first-time entrepreneur? Chances are you’re wondering if you’ve covered all your bases when it comes to launching your startup. After all, there have been hours and hours of work put into this so far. Coming up with the idea was the easy part! Translating that … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, clever business advice, communications, content creation, events, google, HTML, influencers, internet, internet marketing, launch, Marketing, marketing communications, new business, public relations, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Wordpress
Posted by Penelope Herbert on August 23, 2017 · 1 Comment
Competition is always going to be fierce in the business world. As such, you need to make sure that you gain the upper hand for your business. Ideally, you want to separate your business from the rest of the crowd and make sure it seems like the smart choice for customers or users. But how … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with being found on the internet, Brand Personality, Branding, budget, communicating with clients, communicating with customers, competitors, costs, customers, cutting costs, digital marketing, e-mail marketing, loyalty, online promotions, recession busting tips, sales, Shoestring Marketing, small business, small business promotional ideas, small business sales, strategic marketing, Working ON your business
Posted by Penelope Herbert on August 20, 2017 · Leave a Comment
When it comes to marketing, there are so many different directions that you could decide to go in. Of course, the decisions that you make will always be based on your own individual marketing needs. Every business is different, so there would be no set blanket marketing strategy that can work for each. You have … Continue reading →
Filed under Strategic Planning + Brand Management · Tagged with analysis, data, fresh marketing data, google, Google Analytics, insanely clever marketing, internet marketing, marketing communications, online, Research, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, split testing, strategic marketing, strategy, surveys, viral advertising, Working ON your business
Posted by Penelope Herbert on August 10, 2017 · Leave a Comment
If your business offers any kind of service, then you have likely at least once floated the idea of offering free trials. Of course, no business owner likes the notion of a “free” anything. You’re in this to make money, not to offer a freebie that people can use and then abandon – so … Continue reading →
Filed under Advertising + Promotional · Tagged with Branding, clever business advice, communicating with clients, communications, creating more sales, Customer Service, customers, digital marketing, free trial, lead generation, leads, online, online promotions, public relations, recession busting tips, sales, sales pipeline, Shoestring Marketing, small business, small business promotional ideas, small business sales, social media, strategic marketing, Working ON your business
Multi channel marketing is going to have to form part of your marketing lexicon if it hasn’t already. In today’s fragmented digital environment, your target audience isn’t just in one place. Instead, they’re scattered over multiple platforms and come to your business from many different approaches. The days of having a single marketing funnel are … Continue reading →
Filed under Advertising + Promotional · Tagged with Advertising, being found on the internet, Brand Personality, Branding, communicating with clients, digital marketing, e-commerce, explainer videos, Facebook, laptop, LinkedIn, Marketing, marketing communications, online, online promotions, Pericope, ROI, sales, selling online, SEO, small business promotional ideas, small business sales, social media, strategic marketing, Twitter, Videos, viral marketing, website content
Insanely Clever Marketing 